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    Social Media Live Project Submission: Facebook Campaign

    Uploaded by

    Gaurav Chhabria
    The campaign aimed to promote The Bowl Story blog on Facebook to increase engagement. Key performance indicators included engagement, reach, and impressions. The campaign was successful, receiving almost 500 new page likes and followers while reaching over 5,000 people within 5 days on a $1200 budget. Targeting optimizations suggested focusing on 18-24 year olds and women based on demographic results. Creative optimizations proposed targeting mobile users and a wider India audience. The concise targeting to food enthusiasts in West Bengal and creative content linking to recipes worked well, but minor adjustments could expand the reach.

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    Social Media Live Project Submission: Facebook Campaign

    Uploaded by

    Gaurav Chhabria
    137 views8 pages
    The campaign aimed to promote The Bowl Story blog on Facebook to increase engagement. Key performance indicators included engagement, reach, and impressions. The campaign was successful, receiving almost 500 new page likes and followers while reaching over 5,000 people within 5 days on a $1200 budget. Targeting optimizations suggested focusing on 18-24 year olds and women based on demographic results. Creative optimizations proposed targeting mobile users and a wider India audience. The concise targeting to food enthusiasts in West Bengal and creative content linking to recipes worked well, but minor adjustments could expand the reach.

    Original Title

    MICA_P3_SMM_LP_

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    The campaign aimed to promote The Bowl Story blog on Facebook to increase engagement. Key performance indicators included engagement, reach, and impressions. The campaign was successful, receiving almost 500 new page likes and followers while reaching over 5,000 people within 5 days on a $1200 budget. Targeting optimizations suggested focusing on 18-24 year olds and women based on demographic results. Creative optimizations proposed targeting mobile users and a wider India audience. The concise targeting to food enthusiasts in West Bengal and creative content linking to recipes worked well, but minor adjustments could expand the reach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    137 views8 pages

    Social Media Live Project Submission: Facebook Campaign

    Uploaded by

    Gaurav Chhabria
    The campaign aimed to promote The Bowl Story blog on Facebook to increase engagement. Key performance indicators included engagement, reach, and impressions. The campaign was successful, receiving almost 500 new page likes and followers while reaching over 5,000 people within 5 days on a $1200 budget. Targeting optimizations suggested focusing on 18-24 year olds and women based on demographic results. Creative optimizations proposed targeting mobile users and a wider India audience. The concise targeting to food enthusiasts in West Bengal and creative content linking to recipes worked well, but minor adjustments could expand the reach.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 8

    Social media live project

    submission
    Facebook Campaign

    Student Name: Somdatta Saha


    Slide 1

    Campaign Problem Statement


    With the ever changing algorithims, fetching organic taffic and engagement on content has become
    quite imposibble, particularly on Facebook. This is why, we spend money to boost our pages, posts
    and more.

    Blog topic and link: The Bowl Story - by Somdatta


    (https://m.facebook.com/TheBowlStory)

    Budget provided: Rs. 1200

    Objective: Engagement

    TG: Food enthusiasts, chefs, food critics, home cooks, bakers, regional food lovers, home food lovers,
    Indian food lovers, vegetarians, vegans
    Slide 2

    Explain the targeting parameters


    Targeting parameters:
    1. Age Range: 18-45 (This is to filter the audience for better reach, beacuse we just had
    Rs. 1200 for promotion)
    2. Location: West Bengal (Same as above. Besides, if we are selecting India, then we
    have almost 300mn people to reach, and with such less amount it won’t be feasable)
    3. Interests: Recipes, Indian cuisine, veganism, vegetarianism, DIY, Do It Yourself (DIY)
    4. Gender: All (Because food is something not gender specific)
    5. Audience Definition: Defined (approx 16mn people - this helps filter the people we
    reached with such less amount)
    Campaign summary screenshot-1 Slide 3
    Slide 4

    Campaign summary screenshot- 2


    Slide 5

    Campaign result screenshot- Performance


    Slide 6

    Campaign result screenshot- Demographics


    Slide 7

    Summary
    Write a short summary covering following points (Word limit- 150 words):
    a) What KPIs will you use to analyze the ad performance?
    I will use engagement, reach and impressions
    b) Was the campaign a success or not?
    Yes the campaign was a success because in just 5 days the page received almost 500 likes and followers and
    reached to 5146 people
    c) Based on the results obtained, suggest some targeting optimizations that you
    would perform.
    Based on the result I would target people between 18-24 and majorly women
    d) Based on the results obtained, suggest some creative optimizations that you would
    perform.
    Based on the result, I would next target mobile users and people across India

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