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Revision Questions: Section A Section B Section C Section D Total

This document outlines a revision guide containing questions divided into 4 sections: Section A has 11 questions about marketing fundamentals; Section B has 9 questions about pricing, promotion, and segmentation; Section C has 7 questions about new product development, pricing methods, market segmentation, and the buying process; Section D has 3 questions involving designing marketing materials. The total marks for all sections is 60.

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Dr.Sree Lakshmi K
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91 views8 pages

Revision Questions: Section A Section B Section C Section D Total

This document outlines a revision guide containing questions divided into 4 sections: Section A has 11 questions about marketing fundamentals; Section B has 9 questions about pricing, promotion, and segmentation; Section C has 7 questions about new product development, pricing methods, market segmentation, and the buying process; Section D has 3 questions involving designing marketing materials. The total marks for all sections is 60.

Uploaded by

Dr.Sree Lakshmi K
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Revision Questions

Section A Section B Section C Section D Total

5*2=10 4*5=20 12*2=24 6*1=6 60


Section A

1.Define Marketing
2.What is E-Business/Tele Marketing/Green
Marketing/Digital Marketing
3.What is Marketing Environment
4.What is Demography
5.Define Market Segmentation
Section A

6. Givethe meaning of Marketing Mix


7. What is Consumer Behavior
8. Meaning of Packaging/Labeling/Branding
9. What is Personal selling
10.Give the meaning of Services
11.What is Pricing
Section B

1. Factors Influencing Pricing Policy


2. Functions of Marketing/Approaches of
Marketing/ Concepts of Marketing
3. Factors influencing marketing Environment
4. Factors influencing Consumer Behavior
5. Explain Product Life Cycle
Section B

6. Types of sales promotions


7. Objectives of Pricing
8. Difference between Goods and Services
9. Seven P’s OF Service Marketing
Section C

1. Explain the Process of New Product


Development
2. Explain various types of Pricing
3. Explain the various bases of market
segmentation
4. Explain the various methods of Pricing
Section C

5.Explain the various Steps in Buying Process


6. Explain Micro/Macro Environment factors
affecting business
7.Reasons for Product Failure
Section D

1.Design a Logo and Tagline for a Product of your choice


2.Develop an advertisement Copy for a Product
3. Prepare a chart for distribution network for different
Products

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