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    Entrepreneurship Development CIA-1 (B) : Submitted by

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    EKANSH DANGAYACH 20212619
    The document summarizes the success of the Tata Nexon SUV and failure of the Tata Nano car. The Nexon achieved success due to its 5-star safety rating and features like dual airbags and stability control that appeal to customers. In contrast, the Nano failed because of its poor marketing strategy, obnoxious design, lack of safety features like airbags, and low build quality. While Tata aimed to sell 200,000 Nanos, it only sold 509 in 2010 and production ended in 2020 with just 3 cars sold in 2018. The document concludes the Nexon's success and Nano's failure provide key lessons about vehicle marketing, positioning, and design practices to adopt or avoid.

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    Entrepreneurship Development CIA-1 (B) : Submitted by

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    EKANSH DANGAYACH 20212619
    26 views7 pages
    The document summarizes the success of the Tata Nexon SUV and failure of the Tata Nano car. The Nexon achieved success due to its 5-star safety rating and features like dual airbags and stability control that appeal to customers. In contrast, the Nano failed because of its poor marketing strategy, obnoxious design, lack of safety features like airbags, and low build quality. While Tata aimed to sell 200,000 Nanos, it only sold 509 in 2010 and production ended in 2020 with just 3 cars sold in 2018. The document concludes the Nexon's success and Nano's failure provide key lessons about vehicle marketing, positioning, and design practices to adopt or avoid.

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    ED CIA 1B DRAFT

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    The document summarizes the success of the Tata Nexon SUV and failure of the Tata Nano car. The Nexon achieved success due to its 5-star safety rating and features like dual airbags and stability control that appeal to customers. In contrast, the Nano failed because of its poor marketing strategy, obnoxious design, lack of safety features like airbags, and low build quality. While Tata aimed to sell 200,000 Nanos, it only sold 509 in 2010 and production ended in 2020 with just 3 cars sold in 2018. The document concludes the Nexon's success and Nano's failure provide key lessons about vehicle marketing, positioning, and design practices to adopt or avoid.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    26 views7 pages

    Entrepreneurship Development CIA-1 (B) : Submitted by

    Uploaded by

    EKANSH DANGAYACH 20212619
    The document summarizes the success of the Tata Nexon SUV and failure of the Tata Nano car. The Nexon achieved success due to its 5-star safety rating and features like dual airbags and stability control that appeal to customers. In contrast, the Nano failed because of its poor marketing strategy, obnoxious design, lack of safety features like airbags, and low build quality. While Tata aimed to sell 200,000 Nanos, it only sold 509 in 2010 and production ended in 2020 with just 3 cars sold in 2018. The document concludes the Nexon's success and Nano's failure provide key lessons about vehicle marketing, positioning, and design practices to adopt or avoid.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 7

    ENTREPRENEURSHIP

    DEVELOPMENT
    CIA-1(B)

    SUBMITTED BY:
    AKANKSHA, 20212604
    VAIBHAV SINGH, 20212662
    EKANSH DANGAYACH, 20212619
    INTRODUCTION
    HOME BASE OF THE COMPANY : INDIA

    COMPANY NAME: TATA MOTORS

    We chose tata motors most successful car which is “NEXON” and the failed car which is “NANO” .

    NEXON: Has been one of the best car from Tata Motors over the last few years. In fact, the Nexon broke into the Top 10
    vehicles in India last year .

    NANO: Tata Nano is a compact city car that was manufactured and marketed by Indian automaker Tata Motors over a
    single generation, primarily in India, as an inexpensive rear-engined hatchback intended to appeal to current riders of
    motorcycles and scooters
    REASON FOR SUCCESS OF NEXON

    Ground clearance
    Interior

    Well Specced
    Space
    Infrastructure
    REASON FOR FAILURE OF TATA NANO

    Marketing strategy
    Obnoxious Design

    Safety
    Advertising
    Build quality
    Nature And Extent of Success of NEXON

    The USP of car is its 5 star safety rating. That being said, car
    offers things that make it a deal maker instantly.
    Nature of Nexon-
    ● Fortified Cabin
    ● Dual Front Airbag
    ● Electronic Stability Program
    ● Bold new DRLS
    ● IRA Technology
    ● Connected Car safety

    Extent of Success of Nexon-


    • First made in India vehicle to score 5
    Star in Global NCAP.
    • 4th Best selling Car in India
    • Nexon SUV hits major milestone as
    Tata Motors rolls out 2,00,000th unit.
    Nature And Extent of Failure of Nano

    Tata decided to cut on all the unnecessary parts on the vehicle to


    reduce the weight and size.
    Nature of Nano-
    ● Using just one windscreen wiper instead of two.
    ● Removing airbags altogether which however hampered the safety.
    ● Providing a thinner and lighter spare tire.
    ● Making the fuel inlet only accessible through the front hood.
    ● Adding a single wing mirror instead of two.

    Extent of Failure of NANO-


    • Planned for 200000 vehicles but firm was
    only able to sold 509 cars in 2010 and which
    came down to 3 in June 2018.
    • Tata nano ends 2019 with no production and
    company stopped completely stopped sales
    and production from April 2020.
    CONCLUSION

    ● The Tata Nano’s failure and Tata Nexon success is a key learning
    point on how to market and position an automobile as well as
    which practices should be avoided or which practices should be
    done.

    ● Tata NANO was supposed to bring a revolution in the Indian


    society but failed miserably to do so and It was launched for the
    middle class people of India.

    ● Tata NEXON has a very beautiful cabin, decent enough fuel


    economy, good enough features list and a strong set of engines at
    its disposal.

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