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    Product Launch Event

    Uploaded by

    devanshi joshi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Product Launch Event

    Uploaded by

    devanshi joshi
    38 views6 pages

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    38 views6 pages

    Product Launch Event

    Uploaded by

    devanshi joshi

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Product launch event

    By Devanshi Joshi and Mirali Swadas


    Objective of the product launch event

    • An opportunity to showcase the newest product of the company to the investors ,


    customers and influencers with the purpose of creating serious hype around new products
    to boost initial sales and to build brand’s reputation.
    • The ultimate aim is to build sales momentum and even acquire some sales right at the
    event .
    Pre-event activities :-
     Choosing an appropriate venue for the event
     Sending invitations to the targeted audience
     Checking the venue capacity for the audience
     Checking the parking facilities at the venue
     Contacting and inviting celebrities , famous you tubers and social media influencers for
    the promotion of the newly launched product
     Forming an advertisement strategies for the promotion of the launch event
     Arrangements for food and beverages for the audience
     Deciding the seating agreements for the audience
     Checking the sound system of the venue
     Choosing theme of the event
    ( for example pool party to launch a tropical juice or garden themed party
    for new line of summer dresses )
    During event activities :-

     Commencement of an event on specified time


     Welcome speech by the host
     Informative newly launched Product related speech by the CEO of the company
     Serving food and beverages to the audience during the event
     Live telecast of the event on their respective social media platform like their official
    website , YouTube channel , their app etc. sothat more audience can join and enjoy the
    event virtually.
     Making sure that audience is comfortable on their respective seating area
     Distributing the samples of the newly launched product among the audience (only if
    possible )
    Post-event activities :-
     Thank you speech by the host of the event for the audience
     Thank you speech by the CEO of the company to all the employees of the departments
    like production/manufacturing , product development etc. for their consistent hard work
    and making the new product launch possible.
     Presenting attracting discounts and schemes for the retailors and wholesalers
     Question and answers round for the attendees
     Providing lunch or dinner to all the attendees after the successful event
    THANK YOU !!!

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