Scribd
Upload
38 views22 pages

Types of Layouts: For Printed Advertisements

Types of layouts for printed advertisements include: 1. The Big Type Layout which emphasizes large fonts and typeface over visuals. 2. The Copy Heavy Layout which contains more text and occupies 80-90% of space. 3. The Rebus Layout replaces some words in the headline with pictures. 4. The Big Picture Layout features a large dominant illustration with minimal text.

Uploaded by

Priti Kumari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
38 views22 pages

Types of Layouts: For Printed Advertisements

Types of layouts for printed advertisements include: 1. The Big Type Layout which emphasizes large fonts and typeface over visuals. 2. The Copy Heavy Layout which contains more text and occupies 80-90% of space. 3. The Rebus Layout replaces some words in the headline with pictures. 4. The Big Picture Layout features a large dominant illustration with minimal text.

Uploaded by

Priti Kumari
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 22

Types of Layouts

For printed advertisements


Type of elements dominate the page by giving emphasis on the
headline. It uses extra large fonts and font style that grabs
1. The Big attention. Visuals are of secondary importance. The ad’s beauty

Type Layout and appeal are defined by its typeface and meaning.
Here you can see the
headlines are
highlighted
2. The Copy A layout that usually puts its elements into formal balance.

Heavy Layout * It contains more text.


Here you can see the
focus is all on the text
and it has occupied
80% - 90% of the total
print ad space
3. The Rebus A layout style characterized by a headline with some of the words
replaced with pictures.
Layout
Here you can see
some of the words are
replaced with pictures
4. The Big
Shows a single, large illustration that dominates the space with
minimal text and a logo or signature. A poster like layout type that
Picture Layout shows importance to the main visual.
Here you can see the
main visuals are
emphasized
5. The Multi- This layout consists of equal-size boxes and is useful for showing
several items at a time.
panel Layout
Here you can see equal
sized boxes with
several different visuals
or items at a same time
6. The Mondrian layout refers to the forms: square, landscape or portrait,

Mondrian where every field is parallel to the presentation field and loads the
image in order to form a composition that is conceptual.
Layout
Here you can see the ad
space is divided by
vertical and horizontal
lines and this layout
presents the product’s
visuals
7. The Circus Circus layout does not imply standard layout. It refers to the
irregular composition of elements.
Layout
Here you can see
irregular composition
of elements
8. The Type of layout that deals with all design elements are clustered

Silhouette together to create a recognizable shape and can be seen by one


solid color.
Layout
Here you can see the
main visual is a
silhouette and because it
is irregular it is more
eye-catching
9. The Frame Frame layout is designed to block out an area on the screen to
display a single item.
Layout
Here you can see the
ad layout is enclosed
by a border
10. The
Alphabet-
Alphabet inspired layout focuses on the arrangement of letters or
numbers in an appropriate sequence or forms a word or enhanced
inspired to give an impressions of story or an idea for the advertisement.

Layout
Here you can see that the
letters of the alphabets
are arranged in such a
way that it presents the
idea of the ad
Thank You
-Priti kumari
BA(JMC)
1st shift

You might also like