Team name: Alpha Strategists

Team members:
Balaji R (PGPGC202100017)
Karthikeyan R (PGPGC202100327)
Vaishali Vignesh (PGPGC202100372)
 Market analysis- Leadership Development
Business model
Key deliverable Growth prospects
To maximize potential and produce •

Kn
Business $402 Billion by 2025
on

TCQ’s Strengths

ow
better leaders & teams by enabling •
cti

leaders 2-3% CAGR

led
era

 One-on-one coaching

ge
an ‘inward quest’ • Growth stage
int

tra
process
t
ec

ns
Key client requirements Market trends
D ir

fe
 High level of customization

r
TCQ • Improve decision making  Diverse set of offerings Digital learning and development with talent
People in Auxiliaries
capabilities  Systematic and open procurement on a global level
business • Mentorship & leadership review process (Coaching
assistance wheel) Increasing awareness about safety practices
• Chance to discover oneself-  Highly qualified & post-COVID
Research based insight: Addition of strengths & weaknesses experienced coaches
auxiliaries will ensure time saving for • Way to act on aspirations MOOCs for cost optimization & new hire
leaders while maintaining of quality of  Attractive & user friendly training
services offered by TCQ
• Fulfilment of potential user interface
• Increase overall efficiency & VR, gamification and self-paced learning
Client/Organization base satisfaction
Opportunities / Market gaps
Competitor analysis
Mid-size Mature Project
objective Indian market International market Lack of quality and customization in services
enterprises start-ups

Need for consultancy services vs standardized

Direct

Customer groups targeted procedures

Women- aspiring leaders Dearth in technology integrated services in
Entrepreneurs- for-profit organizations developing countries
Indirect

Founders- non-profits & social enterprises

Employees in line for promotion Increased adoption in developed countries &
Employees facing career crisis nascent market in developing countries
 Project Scope
Preliminary insights based on primary
Decision Problem Research Objectives Research Type Process/Methodology Key Variables Evaluation of Research
research
Client perception of value
Interview with key Information on company financial statements - data
from the offering, changing
stakeholders - TCQ founders, on cash, profits, assets; growth rate; workforce hiring >> Competitor analysis done in previous slide.
Company Performance Till date Exploratory research market landscape due to
investors and staff, existing & and performance, client satisfaction, investor Detailed analysis to be done on product offerings.
COVID and other external
past clients. sentiment.
factors

1. Analysis of secondary data,

>> Growth barriers include- (i)lack of awareness,
expert interviews & focus
Exploratory Research (ii)individual driven, (iii)percieved lack of time,
group conducted with
Understand TAM and SOM, positioning, service (iv)percieved lack of fit
coaches & staff
offerings and prices vis-à-vis competition, company
growth trajectory. Alignment of industry expectations
2. Questionnaires given to Client perception of value
Competitive Landscape Analysis with company offerings through SWOT analysis. >> Differentiators-(i) addition of auxiliaries to
founders & coaches from the offering & feedback
Identify direct and indirect competitors, evaluate the enhance skills sets (support to leaders), (ii) greater
(Convenience sampling entry-exit barriers and the company's competitive networking opportunities
method) advantages.
>> Possible segment with mid-size enterprises-
family-run business & own startups. Family-run
1. Understand the current businesses are in need of enriching skill sets
business positioning

Questionnaire to clients, staff

and investors, Primary Susceptibility to competition
Exploratory Research Analyse need, awareness, accessibility, affordability
research with target market, coming up with same UVP,
Company's Unique Value Proposition and client journey to see what differentiates us and
evaluation of segment-wise entry barriers and associated
had led to maximum client satisfaction
market share/client regulatory framework
satisfaction metrics

To assess whether the differentiating factor truly

Primary research with Target
Litmus test of Company's UVP Conclusive Final check & verification stands out - thus analyze if there is any difference
Market
between actual results and perceived differentiation
Disruption in market
Analyse company's present See if the elements are aligned well, mutually
offerings in terms of new
Analysis of current business model Exploratory Research strategy and its alignment reinforce each other. Identify any missing elements to
technology or changing client
with market dynamics provide sustainable and competitive solutions.
needs
Understanding sales process - from prospecting to
Interview with existing BD Existing practice & its
Understanding the GTM strategy Exploratory Research presentation to closing to follow up. Helps identify
team effectiveness in the market
any gaps that need to be bridged
Secondary research on
2. Developing the 3 year Disruption in market
techniques that have been Analyse various techniques and see if they fit/how
offerings in terms of new
growth strategy Best method for prospecting Exploratory Research effective in the past - can look well they fit with company's BM. Figure out the best
technology or changing client
at both- ones deployed by the one amongst those.
needs or new entrants
company and competition
Interview with BD team,
evaluation of tailor-made
Development of digital workflow templates and performance To evaluate the key metrics and identify ways to
Exploratory & Descriptive Research N/A
templates measures shared with clients, improve the service
questionnaire to customer for
expectations