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Basics To Google Algorithm

The document discusses the basics of Google's search algorithm and how it works. It mentions keywords, links, indexing, quality factors, location, and history that Google uses to determine relevance. The latest update discussed is BERT.

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sakshi patel
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18 views9 pages

Basics To Google Algorithm

The document discusses the basics of Google's search algorithm and how it works. It mentions keywords, links, indexing, quality factors, location, and history that Google uses to determine relevance. The latest update discussed is BERT.

Uploaded by

sakshi patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Basics to

Google Algorithm
Google Algorithm

“Algorithm is a set of rules for solving a problem in a finite number of steps


Keyword

“Each year, Google changes


Link popularity
appearances

Inbound links Organic links its search algorithm around


500-600 times
Website
Bounce rate
performance
How does Google Search Engine works?

Spider system
Google Indexing
But how does Google decide which webpage is the most relevant?

Site and page Most up to


quality date

Your web
history
Content
relevancy
More than 100
ranking factors
Trustworthy
and reputable
pages Bounce rate

Inbound links Location


Components of Google Ranking Algorithm
Latest update – BERT (Bi-directional Encoder Representations from Transformers)
Thank you!

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