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Quantitative Data Analysis Homework Help

The document summarizes a student's analysis of qualitative data from two fitness magazines. [1] The student collected data on the magazines' covers, page lengths, article and ad counts. [2] They categorized the articles and ads, then created pie charts and bar graphs to compare the categories between magazines. [3] In conclusion, the student found that Magazine 2 did a better job appealing to its target audience through design and relevant ads placed near articles.
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0% found this document useful (0 votes)
29 views

Quantitative Data Analysis Homework Help

The document summarizes a student's analysis of qualitative data from two fitness magazines. [1] The student collected data on the magazines' covers, page lengths, article and ad counts. [2] They categorized the articles and ads, then created pie charts and bar graphs to compare the categories between magazines. [3] In conclusion, the student found that Magazine 2 did a better job appealing to its target audience through design and relevant ads placed near articles.
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Quantitative Data Analysis Homework Help


Instructions:
You will collect, analyze, categorize, and summarize qualitative
data for this assignment .
 Choose two magazines based on the same genre that either
interests you. Choosing different types of magazines will make it
difficult to do a comparative analysis. For both magazines, identify
the cover page, title of the magazine, length of page, article
count, and the number of advertisements.
Magazine 1 Magazine 2
Title of magazine Health Shape
Cover price 4.99$ 4.99$
Page length 94 110
Number or articles 29 16
Number of 26 34
advertisements

Analyzing and summarizing the data

The following steps shows how the data collected above is


analyzed and summarized.
Tables, bar charts, and pie charts are used, with each visual
representation explained clearly. Later, a wrap-up that
elaborates how the
process was conducted is given. The wrap-up contains the time
taken, challenges met, and other things.
Categorizing Qualitative Data

Magazin Magazi
e1 ne 2
Category of Frequen Relativ Freque Relative
Article (List) cy e Freq. ncy Freq.
Body Fitness 12 0.4138 6 0.375
Mental 4 0.1379 3 0.1875
Health
Diet 6 0.2069 3 0.1875
recipes 7 0.2414 4 0.2500
Magazine 1 Magazine
2

Category of Frequency Relative Frequenc Relative


Advertisement Freq. y Freq.

Cosmetic 9 0.3462 14 0.4118


Food Item 6 0.2308 4 0.1176
Insurance 3 0.1154 6 0.1765
Footwear 2 0.0769 1 0.0294
Beverages 2 0.0769 3 0.8824
Others 4 0.1538 6 0.1765

Displaying Qualitative Data


Graphic 1:
1. Create a pie chart reflecting the categories of articles for Magazine
1
2. Create a pie chart reflecting the categories of articles for
Magazine 2.
Pie chart Analysis:
 
The pie chart show the share of each category out of 360 in terms
of relative frequency. The more the relative frequency is the more
is the share in the pie chart for that category. We can compare the
charts in terms of share for a particular category. Pie charts show
which category has more share compared to the other.
 
Graphic 2:
Since the data is categorical the bar chart can be used to compare
the two magazines.
Graphic 2 Analyses:
 
The second graph compares each category with respect to
relative values as these values are side by side for each category.
Hence it becomes easier to compare. When we look at the graph
they appear almost same for each category i.e. the
bar for each category is almost same with slight deviations. These
kind of graphics cannot be used to find causal-effect relationship
and other summary statistics. Other than this Bar Charts are best
suitable for comparison.
 
Summarizing the Results
 
The magazine Shape has done a better job to make it more
appealing by using different types of graphics and pictorial
representation. Magazines are looking to target Young generation
by using articles which are more attracted to this age people. The
advertisements are also well selected and placed to be appealing.
The magazines have used the strategy to place advertisements
related to articles.
 
 
 
Wrap Up
 
Q:How much time did you spend on this Magazine assignment?
How did this assignment go for you? Did you find it hard to get into
at first, or did you find it pretty comfortable to do? What part of it
was interesting to you?
 
It took a lot of time in selection of two related magazines and
finding the issue of same month and year.
After that extracting information took three days. The assignment
has given a chance to thoroughly analyze and compare two
magazines and critically examine their advertisement strategy. The
hard part of this assignment was selection of magazines but the
statistical analysis was easy and interesting. The most interesting
part of the assignment was looking at the advertisements and
finding out that the categories of advertisements match the
categories of articles. The advertisements in whole magazines were
similar to articles in term of categories.

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