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Module 3

This document outlines the key sections and content needed for a feasibility study and business plan. It discusses that a feasibility study analyzes the viability of a project and identifies potential issues. The benefits are determining if a project is worth investing in. Key sections of the business plan are then outlined such as the introduction, industry analysis, marketing, financial projections, and conclusions. Specific guidance is provided on the content needed for each section including describing the product, competition, target market, and business model. The document concludes with instructions for group work to develop a product concept and survey customers.

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58 views25 pages

Module 3

This document outlines the key sections and content needed for a feasibility study and business plan. It discusses that a feasibility study analyzes the viability of a project and identifies potential issues. The benefits are determining if a project is worth investing in. Key sections of the business plan are then outlined such as the introduction, industry analysis, marketing, financial projections, and conclusions. Specific guidance is provided on the content needed for each section including describing the product, competition, target market, and business model. The document concludes with instructions for group work to develop a product concept and survey customers.

Uploaded by

julia4razo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Module 3

- Feasibility Study
https://www.youtube.com/
watch?v=TKNU2fRt1Gg
Intended Learning Outcomes:

After this conference, you will be able to:


1. Articulate a business Feasibility Study;
2. Prepare a company’s vision, mission, values and objectives statements; and
3. Prepare Feasibility Study that focuses on industry analysis.
Feasibility Study

- A Feasibility study is an analysis that considers all of a project’s relevant factors-


including economic, technical, legal and scheduling considerations- to ascertain the
likelihood of completing the project successfully.
- A Feasibility study is an assessment of practicality of proposed plan or project.
- It analyzes the viability of a project to determine whether the project is likely to
succeed.
- It also identifies potential issues and problems that could arise from pursuing the
project
Benefits of a Feasibility Study

- Help project managers discern the pros and cons of undertaking a project before
investing capital into it
- Provides a company’s management with crucial information that could prevent them
from entering into a risky business venture
- Determines how it will operate, potential obstacles, competition, market analysis and
amount and source of financing needed to grow the business
- Aim for marketing strategies that could help convince investors and banks that
investing in a particular project is a wise choice
Segments of Business Plan

1. Introduction
2. Industry Analysis
3. Marketing and Operational Analysis
4. Financial Projections
5. Conclusions and Recommendations
Introduction
Introduction

Contents of Introduction:
1. Company Background
2. Business Logo
3. Products
4. Vision, Mission and Objectives
5. People
6. Organizational Chart
1. Company Background

- Provide a brief history of the business or how the products/services were developed
- How you landed on you business idea?
- Why you are uniquely qualified to pursue it
- Focus on your personal history and the journey that led you to start your business in
the first place (problems you encountered that made you think of a solution to solve
it, a product that you already know that you have an idea on how to improve it)
2. Business Logo

- Symbol or design used to identify a company, product, services and etc.


- It’s how your company is recognized and remembered among others
- Face of your business
- Aside of the Logo itself, you have to explain the meaning of those symbols
incorporated in your logo
3. Product

- A description of the products or services you are offering


- A comparison of the products or services your competitors offer in relation to yours
- Why it’s needed by your market?
- How it will compete with other business selling the same or similar products and
services.
4. Vision, Mission, Values and Objectives

1. Vision- set of beliefs and principles that exists behind the scenes to guide your
business activities and the way you operate ( realistic)
2. Values- declaration that informs the customers and staff about the business’s top
priorities and what its core beliefs are.
3. Mission- identifies the purpose of your business, describes how you operate and
What does the firm do.
4. Objectives- a prioritized list of your goals as a whole of your business. Tie in goals
from your mission. Goals must achieve the mission
5. People

- Personnel or staff and their responsibilities (job description)


6. Organizational Chart

- Diagram that visually conveys a company’s internal structure by detailing the roles,
responsibilities and relationship between individuals within an entity
Industry Analysis
Industry Analysis

1. Product or Services
2. Technology
3. Market Environment
4. Competition
5. Industry
6. Business Model
1. Product or Services

- Describe the product or services in simple language


- Describe how customers would use and buy the product or service
- Describe key components or raw materials that will be used in the product and how
will you avail those raw materials (suppliers)
- Describe plans to test the product to ensure it will work as planned and is sufficiently
durable and secure
- Describe plans to upgrade the product or expand the product line
2. Technology

- Provide further technical information about the product


- Describe additional or ongoing research and development needs
3. Market Environment
1. Target Market- define and describe the target market. Distinguish between users and customers. Be clear
about how end-users and customers benefits. How and why would they buy the product? What are the
projected needs, how big is the opportunity, what level of actual demand can be measured/projected?
2. Sample size determination
3. Population- total population of your target market
4. Growth Rate- use date from PSA
5. Projected Population- population based on growth rate
6. Demand Analysis- data gathered from surveys will be used to prepare demand and supply analysis
7. Trimmed Population- 1% to 5% market share from the demand analysis
8. Projected Sales unit- how many product will be sold for a particular year based on you data gathered
9. For business-to-business market
10. For Business-to-consumer market
4. Competition

- Describe a direct and indirect competition (as it pertains to the target market only)
- For key competitors, give market share, resources, product and market focus, goals,
strategies and weaknesses
- List all key barriers to entry
- Describe what is unique about the product compared to competitors. Make sure this
is consistent with the unmet needs of the target market
- State how difficult it will be for competitors to copy the product
- Describe how competitors will most likely react to the enterprises’ product launch
and the enterprise response strategy
5. Industry

- Clearly define and describe the industry in which the enterprise operates. Include the
size, growth rate and outlook; define key industry segments and states where
enterprise fits in.
- Describe demand and supply factors and trends
- Describe the larger forces that drive the market (innovation, cultural change,
regulation, etc)
6. Business Model

- Describe the proposed enterprise’s business model, how will the business generate
revenue (sales, licensing, subscriptions) will there be recurring revenue
- Describe the model in detail to support the financial projections presented later
- Refer to sample business model in canvas
Groupwork
Instruction

1. Create a group with 7-8 members


2. Think of a product
a. Unique or not yet in the market
b. Product available in market but you want to improve the feature
c. a problem you encountered in your daily lives that you may solve using a
product
d. Make sure that the product is realistic, doable, you have an idea how to create it,
you have reliable suppliers, and there will be interested buyers
3. Create Survey- you cannot proceed to Chapter 2 without survey
a. make sure the surveys uses simple terms so that the customers can understand immediately.
b. You can easily organize the data gathered from the survey
END :)

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