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Purposive Communication: Prof. Mary Ann A. Misa

1. The document discusses the difference between communication and purposive communication, with purposive communication being intentional communication that occurs within specific contexts or settings. 2. It outlines the 5 C's of communication: courtesy, clarity, conciseness, concreteness, and completeness. 3. Dell Hymes' model of communicative competence is explained, including linguistics, sociolinguistics, discourse, and strategic competence. 4. Ethics in communication and the purpose of communication are also briefly covered. Kinds of speech are differentiated according to purpose and delivery.

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Catherine Mae Macailao
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57 views18 pages

Purposive Communication: Prof. Mary Ann A. Misa

1. The document discusses the difference between communication and purposive communication, with purposive communication being intentional communication that occurs within specific contexts or settings. 2. It outlines the 5 C's of communication: courtesy, clarity, conciseness, concreteness, and completeness. 3. Dell Hymes' model of communicative competence is explained, including linguistics, sociolinguistics, discourse, and strategic competence. 4. Ethics in communication and the purpose of communication are also briefly covered. Kinds of speech are differentiated according to purpose and delivery.

Uploaded by

Catherine Mae Macailao
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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PURPOSIVE

COMMUNICATION
GEC 5
(CMO 20, s2013)

PROF. MARY ANN A. MISA


DISCUSSION
1. Difference between Communication from Purposive
Communication

2. 5 C’s of Communication

3. Communication Competencies According to Dell Hymes

4. Ethics in Communication

5. Purpose of Communication
COMMUNICATION
COMMUNICATION PURPOSIVE COMMUNICATION

- is a process whereby -is an intentional


people create and transmit communication that
meaning through the happens within the bounds
exchange of verbal and of specific contexts
nonverbal messages in a
Contexts –settings or
particular context (Oetzel, environment, social relations,
2009:11) scenes, culture
5 C’s OF COMMUNICATION
1.COURTESY – politeness (polite words and tone); tact and
diplomacy; “we” attitude; considerate of the feelings of others;
gender-free terms; responding promptly to important messages

2.CLARITY – correct word usage, grammar, pronunciation, sentence


construction & delivery

3.CONCISENESS – “saying what needs to be said in as few words as


possible” (our goal is to communicate not to impress so avoid
flowery languages)
4.CONCRETENESS - being specific, providing examples
whenever necessary to make a message more
comprehensible

5. COMPLETENESS – details that answer as to what, who,


when, where, why & how
COMMUNICATIVE COMPETENCE
by Dell Hymes

LINGUISTICS – morphology (words), syntax (grammar), phonology


(pronunciation), semantics (meanings), pragmatics ( meanings of
utterances in specific contexts) : is a product of being educated and
exposed to a language

SOCIOLINGUISTICS – sub-discipline of linguistics; language varieties


exist; shaped by socio-economic status, gender, education,
occupation or profession, religion, and other social variables
DISCOURSE – how ideas are linked across sentences (paragraphs) or utterances
using the appropriate organization of ideas, cohesion and coherence (Stern, 1983)

STRATEGIC – speaker’s ability to adapt to the use of verbal and nonverbal cues to
compensate for communication problems
ETHICS IN COMMUNICATION

1. Adhering to golden rule or the platinum rule

2. Considering the feelings of the receiver

3. Acknowledging the source of idea & information

4. Speaking the truth


Purpose of Communication
KINDS OF SPEECH ACCORDING TO PURPOSE
 
1. Informative Speech/to inform
This type of speech provides or gives rather than asks or takes. The
speaker is expected to provide data or information from reliable sources in
which audience/listener are expected to understand, comprehend and
process the provided and delivered data.

E.g. a. An instructor explaining the importance of observing safety rules and


regulations

b. The MMDA speakers tackling the dangers, precautions ad management on


unexpected disaster occurrences
 
2. Entertainment Speech/to entertain
This type of speech aims to give pleasure, happiness,
goodwill and smile to the audience. The speaker is expected to
be congenial, respectful, graceful and deliver light topics or jokes
that are relatable and can generate spark of laughter from the
audience.

E.g. a. A comedienne enumerating kinds or types of jeepney


passengers/commuters

b. A student discussing different kinds of teachers in class based on


experience
3. Motivational Speech/ to motivate
This type of speech evokes feelings of passion or to uplift the
spirit/mood among the listeners. The speaker is expected to provide
reliable and transcendent experiences either first or secondary
experiences that the audience may relate to and be moved to change
perspectives or outlook in life for the betterment.

E.g. a. An entrepreneur giving a talk on how he/she started a business-from a small


amount of capital to a high-income generating company

b. A graduate talking on how he/she survived college from being a working


student
4. Persuasive Speech/to persuade
This type of speech is to move listeners to believe and be
convinced and be moved to do some action and to change. The
speaker himself/herself must be reliable, dependable and realistic in
providing strong threshold of data, evidences and experiences that
may lead to convince the audience to believe in the proposition,
argumentation and topic being discussed and presented.

E.g. a. A doctor probing the dangers of selling kidneys

b. A politician discussing why Philippines should have Federalism


form of government
KINDS OF SPEECH ACCORDING TO DELIVERY
 

1. Impromptu Speech
A presentation of speech without time preparation at all or
done at the moment of delivery or “on the spot” delivery.
Responses to greetings and short question and answer type of
speeches or class recitations are some of the most common
examples of this kind of speech. The advantage of this kind of
speech is to gauge the respondent’s confidence and
content- delivery based on the perception or understanding
on the question being asked.
 
Extemporaneous Speech

Topics are prepared beforehand in this type of


speech; however, the speaker is just given very little
amount of time to prepare and deliver his/her speech.
The beauty in this kind of speech is to see how speakers
would see, perceive and elaborate on the topic being
given.
3. Read Speech/Manuscript
This is a type of speech wherein a manuscript is being
prepared, read and delivered. Moreover, this is usually seen
among politicians and known public individuals in addressing
topics and issues to be known publicly.

 
4. Memorized Speech
The speech is being mastered and delivered entirely from
memory; in short, word for word speech delivery. The speaker
is expected to have a very good memorization skill so as to deliver
a “flawless” or a very good speech.
“If you talk to a man in a
language he understands, that
goes to his head. If you talk to
him in his language, that goes
to his heart.”
- Nelson Mandela
PURPOSIVE COMMUNICATION IN THE 21ST
CENTURY

Magan et.al. 2018. Mindshapers Co. Inc.


Manila

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