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Lesson 1-Purposive Communication

This document discusses the key components and principles of the communication process. It outlines the source, message, channel, receiver, feedback, environment, and context as the main components. It also discusses potential barriers to communication like psychological, physical, linguistic, cultural, and mechanical barriers. The document concludes by outlining nine principles of effective communication including clarity, concreteness, courtesy, and conciseness. It also discusses the importance of ethical considerations in communication like respecting audiences and valuing truth.

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LykaMae Cagiuoa
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31 views7 pages

Lesson 1-Purposive Communication

This document discusses the key components and principles of the communication process. It outlines the source, message, channel, receiver, feedback, environment, and context as the main components. It also discusses potential barriers to communication like psychological, physical, linguistic, cultural, and mechanical barriers. The document concludes by outlining nine principles of effective communication including clarity, concreteness, courtesy, and conciseness. It also discusses the importance of ethical considerations in communication like respecting audiences and valuing truth.

Uploaded by

LykaMae Cagiuoa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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LESSON 1:

COMMUNICATION
PROCESSES, PRINCIPLES
AND ETHICS
BY ESTRELLA T. LEDDA
COMMUNICATION
◦ Communication is understood as the process of meaning-
making through a channel or a medium.
◦ It comes from the Latin communicares, meaning to share
or to make ideas common.
The Components of the
Communication Process
◦ 1.) SOURCE- The sender carefully crafts the message. The sender may be
anyone; an author of a book, a public speaker in special occasion or even a
traffic enforcer.
◦ 2.) MESSAGE- The message is the reason behind any interaction. It is the
meaning shared between the sender and the receiver.
◦ 3.) CHANNEL- The channel is the means by which a message is conveyed.
◦ 4.) RECEIVER- The receiver is the person who receives the transmitted
message.
The Components of the
Communication Process
◦ 5.) FEEDBACK- In any communication scenario, a feedback is essential to
confirm recipient understanding.
◦ 6.) ENVIRONMENT- The place, the feeling, the mood, the mindset and the
condition of both sender and receiver are called the environment.
◦ 7.) CONTEXT- It involves the expectations of the sender and the receiver and
the common or shared understanding through the environmental signals.
◦ 8.) INTERFERENCE- It is also known as barrier or block that prevents
effective communication
KINDS OF INTERFERENCE
A.) PSYCHOLOGICAL BARRIERS
-are thoughts that hamper the message to be interpreted correctly by the receiver.
B.) PHYSICAL BARRIERS
-include competing stimulus, weather and climate, health and ignorance of the
medium.
C.) LINGUISTIC AND CULTURAL BARRIERS
-pertain to the language and its cultural environment.
D.) MECHANICAL BARRIERS
-are those raised by the channels employed for inter-personal, group or mass
communication,.
THE NINE PRINCIPLES OF
EFFECTIVE COMMUNICATION
1.) CLARITY
2.) CONCRETENESS
3.) COURTESY
4.) CORRECTNESS
5.) CONSIDERATION
6.) CREATIVITY
7.) CONCISENESS
8.) CULTURAL SENSITIVITY
9.) CAPTIVATING
ETHICAL CONSIDERATIONS IN
COMMUNICATION
◦ Ethics is a branch of philosophy that focuses on issues of right and wrong in human affairs.

◦ ETHICAL COMMUNICATORS:
1.) Respect Audience
◦ 2.) Consider the result of communication
◦ 3.) Value truth
◦ 4.) Use Information correctly
◦ 5.) Do not falsify information

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