Operations

Management
Chapter 11 –
Supply-Chain Management
PowerPoint presentation to accompany
Heizer/Render
Principles of Operations Management, 6e
Operations Management, 8e

© 2006
© 2006 Prentice
Prentice Hall, Inc. Hall, Inc. 11 – 1
 The Strategic Importance
of the Supply Chain
Supply-chain management is the
integration of the activities that
procure materials and services,
transform them into intermediate
goods and the final product, and
deliver them to customers
Competition is no longer between
companies; it is between supply chains
© 2006 Prentice Hall, Inc. 11 – 2
 SCM vs Traditional
Purchasing
• Traditional purchasing focuses on
initial cost; SCM focuses on total
cost of ownership
• Traditional purchasing tries to
negotiate the price that is best for
the purchaser; SCM focuses on
negotiating a price that is best for
the entire supply chain.

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 A Supply Chain

Figure 11.1
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 Supply Chain Flows
Material Flow

Initial supplier Ultimate customer

Information Flow

There must be a good inter-organizational information

provide the required information flow.

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 Supply Chain Focus
• Traditional purchasing focuses on
the flow of goods and information
from the immediate supplier and
immediate customer; SCM focuses
on the flow of goods and information
from initial supplier to ultimate
customer.

© 2006 Prentice Hall, Inc. 11 – 6

 Supply-Chain Economics
Supply Chain Costs as a Percent of Sales

Industry % Purchased
All industry 52
Automobile 67
Food 60
Lumber 61
Paper 55
Petroleum 79
Transportation 62
Table 11.2

© 2006 Prentice Hall, Inc. 11 – 7

 Supply-Chain Economics
Dollars of additional sales needed to equal $1
saved through the supply chain

Percent of Sales Spent in the Supply Chain

Percent Net Profit
of Firm 40% 50% 60% 70% 80% 90%
2 $3.23 $3.85 $4.76 $6.25 $9.09 $16.67
4 $3.13 $3.70 $4.55 $5.88 $8.33 $14.29
6 $3.03 $3.57 $4.35 $5.56 $7.69 $12.50
8 $2.94 $3.45 $4.17 $5.26 $7.14 $11.11
10 $2.86 $3.33 $4.00 $5.00 $6.67 $10.00

Table 11.3

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 Ethics in the Supply Chain
 Opportunities for unethical behavior
are enormous and temptations are high
 Many companies have strict rules and
codes of conduct that define
acceptable behavior
 Institute for Supply Management (ISM)
has developed a detailed set of
principles and standards for ethical
behavior

© 2006 Prentice Hall, Inc. 11 – 9

 Principles and Standards for
Ethical Supply Management
Conduct

LOYALTY TO YOUR ORGANIZATION

JUSTICE TO THOSE WITH WHOM
YOU DEAL
FAITH IN YOUR PROFESSION

Table 11.5
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 Principles and Standards for
Ethical Supply Management
Conduct
1. Avoid the intent and appearance of unethical or
compromising practice in relationships, actions, and
communications
2. Demonstrate loyalty to the employer by diligently
following the lawful instructions of the employer, using
reasonable care and granted authority
3. Avoid any personal business or professional activity that
would create a conflict between personal interests and
the interests of the employer

Table 11.5
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 Principles and Standards for
Ethical Supply Management
Conduct
4. Avoid soliciting or accepting money, loans, credits, or
preferential discounts, and the acceptance of gifts,
entertainment, favors, or services from present or
potential suppliers that might influence, or appear to
influence, supply management decisions
5. Handle confidential or proprietary information with due
care and proper consideration of ethical and legal
ramifications and government regulations
6. Promote positive supplier relationships through courtesy
and impartiality
7. Avoid improper reciprocal agreements
Table 11.5
© 2006 Prentice Hall, Inc. 11 – 12
 Principles and Standards for
Ethical Supply Management
Conduct
8. Know and obey the letter and spirit of laws applicable to
supply management
9. Encourage support for small, disadvantaged, and
minority-owned businesses
10. Acquire and maintain professional competence
11. Conduct supply management activities in accordance
with national and international laws, customs, and
practices, your organization’s policies, and these ethical
principles and standards of conduct
12. Enhance the stature of the supply management
profession Table 11.5
© 2006 Prentice Hall, Inc. 11 – 13
 Managing the Supply Chain

There are significant management issues in

controlling a supply chain involving many
independent organizations

 Mutual agreement on goals

 Trust
 Compatible organizational cultures

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 Radio Frequency Tags

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 Vendor Selection
 Vendor evaluation
 Critical decision
 Find potential vendors
 Determine the likelihood of them
becoming good suppliers
 Vendor Development
 Training
 Engineering and production help
 Establish policies and procedures
© 2006 Prentice Hall, Inc. 11 – 16
 Vendor Selection
 Negotiations
 Cost-Based Price Model - supplier
opens books to purchaser
 Market-Based Price Model - price
based on published, auction, or
indexed price
 Competitive Bidding - used for
infrequent purchases but may make
establishing long-term relationships
difficult

© 2006 Prentice Hall, Inc. 11 – 17

 Vendor Evaluation
Scores Weight
Criteria Weights (1-5) x Score
Engineering/research/innovation skills .20 5 1.0
Production process capability .15 4 .6
(flexibility/technical assistance)
Distribution/delivery capability .05 4 .2
Quality systems and performance .10 2 .2
Facilities/location .05 2 .1
Financial and managerial strength .15 4 .6
(stability and cost structure)
Information systems capability (e- .10 2 .2
commerce, Internet)
Integrity (environmental compliance/ .20 5 1.0
ethics)
Total 1.00 3.9
© 2006 Prentice Hall, Inc. 11 – 18
 Benchmarking Supply-
Chain Management
Benchmark
Typical Firms Firms
Administrative costs as a percent of
3.3% .8%
purchases

Lead time (weeks) 15 8

Time spent placing an order 42 minutes 15 minutes

Percentage of late deliveries 33% 2%

Percentage of rejected material 1.5% .0001%

Number of shortages per year 400 4

Table 11.6
© 2006 Prentice Hall, Inc. 11 – 19
 Chapter 11 Quiz
Record your answers to these
questions on a Scantron 882 (the
size we use for examinations). Bring
this Scantron to Exam III and use it
for the rest of the examination. The
two questions on this quiz comprise
the first two questions on Exam III.

© 2006 Prentice Hall, Inc. 11 – 20

 Chapter 11 Quiz
1. Supply chain management is concerned with
a. The flow of goods and information from initial supplier to
ultimate customer.
b. The flow of goods and information from immediate supplier to
immediate customer.
c. Obtaining the absolute lowest priced materials from suppliers.
d. Playing multiple suppliers against each other to obtain the
lowest prices.
e. Increasing the number of suppliers to obtain the lowest prices.

© 2006 Prentice Hall, Inc. 11 – 21

 Chapter 11 Quiz
2. A supplier invites you to attend a professional football game at
his expense. You have no intention of letting this affect the
amount of business you do with this supplier. According to the
ISM Code of Ethics this might give the appearance of
compromising practice and you should not accept the gift.
a. True b. False

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