BLOGGING

 Blogging refers to writing, photography, and other media that's self-published online.
Blogging started as an opportunity for individuals to write diary-style entries, but it has
since been incorporated into websites for many businesses .
 By creating and writing your blog, you are able to tell your customers and audience the
things that you wish to tell about yourself, your product or service and your company and
invite them to share their opinions and feedback etc.
Here are seven ways to communicate with your blog audience so that they stay dedicated to reading your blog:

 Blog posts.
 Social media.
 Video.
 Email.
 Text messages.
 Comments.
 In-person meetups.
What is the purpose of a blog?

 The purpose of a blog is to provide content on your website that answers your prospective
customers' questions and helps them learn about your product or service. It expands your
brand's visibility by giving Google and other search engines content to index and serve up
in search results.
How are blogs useful?

 The online dictionary defined a blog as a regularly updated website or web page, typically
one run by an individual or small group, that is written in an informal or conversational
style. A blog helps you to provide useful, meaningful, interesting and captivating contents
on a periodic or regular basis .
What do bloggers do?

 The primary job of a blogger is to write content in the form of blog posts. Blog posts are
meant to provide valuable information to people in a way that's free and easy to read. It's
the first step to building trust with readers so that you can turn them into customers in the
future.
6 Benefits of Blogging
1) Improve Your SEO Rankings

 Search engines prioritize fresh, valuable content over websites which haven’t been
updated in years. A blog is the perfect way to keep your website fresh and to branch into
topic areas which customers will find valuable. Search engines will reward your efforts by
boosting your website up the list of search results.

 If you know about search engine optimisation, then you know that keywords play a big
role in this. Your articles are the perfect way for you to use relevant keywords which
customers will search to find the types of services or products that your business offers.
SEO is important for any small business to be seen. Blogging is one way which can help
ensure your website is seen by more people.
2) Gain Exposure and Visibility

 Adding articles to your website on a regular basis will help your chances of being seen by
customers. The more frequently you post articles, the better chances your website has of
appearing higher on search engines. Audiences may first find your small business through
a blog article rather than your website homepage. Having more articles better increases
your chances of your company being noticed.

 Blogging also creates opportunities for your audience and other companies to share your
content. Get some free marketing by sharing your blog as a link on social media or via
email. When another website links to your articles this creates a backlink. These links
help boost your SEO efforts as it indicates to search engines that your content is reliable
and relevant.
3) Bring More Value to the Customer

 Audiences respond better to personable content. If you make the reader feel as though you
are talking to them directly, they will have a much better experience with your company
than if you talk to them trying to sell them something. People love free things! Give
advice, share ideas and information on your blog and customers will become more loyal
to your brand.

 Think about adding a comments section. By giving their say, customers will feel as if they
are being listened to and have input into the business. Not only will it help build
relationships with your audience, but you could also get valuable feedback on products or
services.
4) Establish Your Business as an Industry Leader

 By consistently writing about relevant topics, your small business will be able to assert
itself as a leader in the industry. Share your knowledge, expertise and opinions with
customers to show that you know what you’re doing. This will help build customer’s
confidence in the brand. As a small business, one of your biggest obstacles is making sure
that customers are confident in your company to deliver. Make your blog the go-to place
for tips or news about the industry and increase your chances of converting leads.
5) Generate Leads and Increase Your Chances of Conversion

 The reader may first come to you looking for advice on an industry-specific topic. If they
like your content they will keep coming back and could eventually go on to become a
customer. Whether the reader is in the awareness stage, consideration stage or decision
stage, blogs offer small businesses a chance to tap into each. By adding a call-to-action to
every blogpost you create, you will be increasing your chances of converting the reader to
a lead.
6) Give Your Company a Voice

 Another benefit of blogging is that it can be the place to give your small business a voice.
Rather than your usual professional style, a blog is the perfect place to show more of your
personality as a company. By writing in a more conversational way which suits your
audience, your small business will seem personable and the content will resonate more
with the reader. As mentioned previously, building relationships with customers is key to
any business and a blog is the perfect place to do this.
Thank you for cooperating
God bless everyone!!