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Learning Objectives: Concept of Directing Features of Directing

Directing is a key managerial function that initiates action, takes place at every level of management, and flows from top to bottom in an organization. It refers to instructing, guiding, counseling, motivating, and leading people to achieve organizational objectives. The importance of directing includes initiating action through employees, integrating employee efforts toward common goals, providing motivation, facilitating organizational changes, and providing balance within the organization.

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Ayush Kumar
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140 views13 pages

Learning Objectives: Concept of Directing Features of Directing

Directing is a key managerial function that initiates action, takes place at every level of management, and flows from top to bottom in an organization. It refers to instructing, guiding, counseling, motivating, and leading people to achieve organizational objectives. The importance of directing includes initiating action through employees, integrating employee efforts toward common goals, providing motivation, facilitating organizational changes, and providing balance within the organization.

Uploaded by

Ayush Kumar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Learning Objectives

Concept of Directing
 Features of Directing
1. Directing Initiates Action
2. Directing takes place at Every Level of Management
3. Directing is a Continuous Process
4. Directing Flow from Top to Bottom
Concept of Directing

In the ordinary sense

Directing means giving instructions and


guiding people in doing work.

In the context of Management

Directing refers to the process of instructing, Instructing


guiding, counselling, motivating and leading Guiding
people in the organization to achieve its Counselling
objectives. Motivating
Leading
Features Of Directing
1.Directing Initiates Action
 Directing is a key managerial function.
 A manager has to perform Directing along with Planning, Organising, Staffing and
 Controlling.
 While other functions prepare a setting for action, directing initiates action in the
organization.
Features Of Directing
2.Directing takes place at Every Level of Management
 The directing takes place whenever superior – subordinate relations exist
 Every manager, from top executive to supervisor performs the function of directing.
Features of Directing
3. Directing is a Continuous Process
 Directing is a continuous activity.
 It take place throughout the life of the organisation.
 Irrespective of people occupying managerial positions.
Features of Directing
4. Directing Flow from Top to Bottom
 Directing initiates at the top level in the
organisation and follows to bottom through
the hierarchy.
Learning Objectives
Why that much importance to Directing??
Importance of Directing
1.Direction Helps Initiates Action
2.Directing Integrates Employee’s Efforts
3.Means of Motivation
4.Directing Facilities Changes
5.Direction Provide Balance in the organisation
Importance of Directing
The importance of directing function can be viewed by the fact that every
action is initiated through direction.
Directing integrates people towards achievement of common objectives.
Through directing, managers not only give instruction.
But also see that their instructions are implemented in proper
perspective.
Many times this is important factor in the efficient and effective
functioning of the organization.
Importance of Directing
1.Directing Initiates Action
 Employees in the organization start working only after getting instructions
and orders from superiors.
 It is the directing function which starts actual work to convert plans into
results.
 Thus directing helps to initiates action by people in the organization
towards attainment of desired objectives.
Importance of Directing
2. Directing Integrates Employee’s Efforts
 Directing ensures that the individuals work for organizational goals.
 It integrates employees’ efforts in the organization in a such a way that
every individual effort contributes to the organizational performance.’
 Manager with good leadership abilities ensure team effort, which leads to
achievement of organizational goals.
Importance of Directing
3. Means of Motivation
 Every individual in the organisation has some potentiality and capability.
 In the absence of proper motivation, leadership and communication may
not be utilised fully.
 Directing functions provides the way to utilise these capabilities.
 Directing function provides the way to utilise these capabilities.
 This also helps in increasing these capabilities.
Importance of Directing
4. Directing Facilities Changes
 All Organisations have to adapt the environment changes for survival and
growth.
 People have a tendency to resist changes in the organisation.
 Effective directing through motivation, communication and leadership
helps to reduce such resistance.
 Directing also develops required cooperation in introducing changes in
the organisation.
Importance of Directing
5.Direction Provides Balance in the Organisation
 Effective directing develops cooperation and commitment among the
workforce.
 It helps in harmonization of the work in different parts of the organisation.
 Thus directing helps to bring stability and balance in the organisation.

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