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Presentation On: Perfetti Van Melle

This presentation provides an overview of the confectionary industry and the company Perfetti Van Melle. Some key points: - The global confectionary market size is 41 billion growing at 12% annually, while India's market is 3 billion growing at 9% annually. - Perfetti Van Melle is a global leader in confectionary with operations in 130 countries and 32 plants. In India, it has the number 1 market share position. - Perfetti Van Melle's success in India is attributed to its product portfolio, large distribution network, brand building efforts, and focus on product mix and customer satisfaction.

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Akash Rai
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394 views20 pages

Presentation On: Perfetti Van Melle

This presentation provides an overview of the confectionary industry and the company Perfetti Van Melle. Some key points: - The global confectionary market size is 41 billion growing at 12% annually, while India's market is 3 billion growing at 9% annually. - Perfetti Van Melle is a global leader in confectionary with operations in 130 countries and 32 plants. In India, it has the number 1 market share position. - Perfetti Van Melle's success in India is attributed to its product portfolio, large distribution network, brand building efforts, and focus on product mix and customer satisfaction.

Uploaded by

Akash Rai
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Presentation

on
PERFETTI VAN MELLE
PRESENTATION BY :
BHOOPENDRA
KUMAR
DEEPAK SHARMA
DEVENDRA SINGH
SURENDRA SINGH
What is Confectionary….?
 Confectionery is the set of
food items that are rich in
sugar.

 Modern usage may include


substances rich in artificial
sweeteners as well.
Industry Overview
market size growth(%)
 World 41 billion 12% pa
 India 3 billion 9% pa

 India has 7.32 % share in world confectionary


market.
 India has 20th rank in world market and
 Per capita consumption 200gm per year.
Different Segment in INDIA
marker share

hard boiled candy


18%

chocolates
49% eclairs and toffies
18%

gums and mint


13%
Digestive Candies and Lollipops
2%
Companies in INDIA
Topmost are……(out of 38 companies)
 Mars
 Nestlé
 Cadbury
 Ferrero Group (Ferrero)
 Kraft Foods
 Perfetti Van Melle (Perfetti)
 Lindt & Sprüngli (Lindt)
 Meiji Holdings (Meiji Seika)
 Lotte
 CADBURY
 Nutrine
 Company name perfetti van melle
 Founder Ambrogio and Egidio
Perfetti
 Founded in 1946
 Head office(global) Milan, (Italy)
 Total countries 130
 Total plants 32
 Employees 14000
 Merger with van melle (2006)
India
 Came in India 1994
 Head office Delhi
 Owner & CEO SAMEER SUNEJA
 Rank (India) 1st
 Plants 3 ( Maneser, Tamilnadu,
and Rudrapur )
 Turnover 1200 cr.
 market share 30%
Consumption in INDIA

consumer
rural
27%

urban
73%
Product Line
Facts and Figures
 Market share of
centerfresh is 35%.
 Market share of
alpenliebe is 80%
 share of 20%
in candies.
Pricing
 Chewing Gums price starts with Rs1
 Candy prices are Rs .5, Rs 1
Distributions(place)
 5,000 distributors service.
 7,00,000 outlets across the country.
 40% of the volume from towns.
 eyeing new retail options like juice corners,
fruit stores & vegetable vendors.
Promotion
 Advertising
 Perfetti puts humour , emotion
bizarreness and fun.
 Zubaan par rakhe lagaam (for centre fresh)
 Dobara mat puchna( Chlor-Mint) and
 Dimag ki batti jala de (for Mentos)
sTp
 Segmentation
demographical
geographical
psychological
 Target age group
chewing gum 5-25 year
mint candy 5-40 year
candy & toffies 5-16 year
 Positioning
Competitors
 Parle - Kismi
 Cadburys - Eclairs
 Melody - Poppins and Mango Bite
 Ravalgaons - Mango Mood and Pan Pasand
 Lotte - Coffy Bite and Lacto King
 Nutrine - Maha Lacto
 ITC - Candyman
 Dabur - Hajmola
 Wrigley - Boomer and orbit
Failure products…
 Digestive candy
-Chater Pater
 Claires segment
-Chocoliebe, Eclaires
Constraint for Growth
 Increase in suger price
Reasons behind Success
 It emphasized on product portfolio,
distribution network, brand building & product
mix
I. Distribution
II. Advertising
III. Customer satisfaction
Future Plans
 Just entered into snacks business.
 brand name ‘ STOP NOT
‘Golz' and ‘Diskets

 flavours — ‘thai chilli',


‘tomato chutney'
‘mad masala

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