WELCOME . . . . .

INTRODUCTION TO
BUSINESS - LEVEL 3

Week 1
 WELCOME
Introduction to
Business
Level 3

Induction Revision/Week 1
 Week 1

Contact Details
Lecturer Name . . .

Lecturer email . . .
Mohamed Alajmi - Module Co-Ordinator

[email protected]
 Week 1

Module Content
Week 1 Overview
 Breakdown the Module Study Guide (Revision of Induction)
 Learning Curriculum / Objectives / Outcome / Purpose / Benefits.
 Learning Structure.
 Engagement, Expectations & Uconnect App
 Assessments & Criteria
 Formative & Summative
 Reading Lists and Resources.
- - - break - - -
 Business Environment
 Business Operations & Management
 Business Tools (theories)
Breakdown of the Module Study Guide
Let us take a look together at the MSG (Module Study Guide) available on
Ulearn . . .
 Week 1
Learning Curriculum & Objectives
 Conceptual understanding of business organisations in relation to their . . .
 Structure
 Operation
 Management
 Environment

 Fundamental knowledge and understanding of different types of

business organisations, their main functional areas and the way they operate.

 Management Decision Making in real business scenarios.

 Week 1

Learning Objectives
Academic Skills
& B en efi t s =
Purpose ills
 Paraphrasing
loyab le – C on fid e nt – Develop Sk
 Em p  Literature
fess ion a l – P ros perous – Inspired
 Independent – Pro Searching
va n ta g e o f a ll le arning
ke full ad
We want you to ta ...
 Writing
opportunities to be
 Referencing
 Presenting
 Critical Thinking
 Week 1

Learning Outcomes
 LO1 - Recognise different types of business organisations.

 LO2 - Identify different organisational structures and marketing strategy.

 LO3 - Understand the role and activities of the main functional areas within a
typical organisation.

 LO4 - Demonstrate an awareness of the relationship between an organisation and its

business environment.
 Week 1
Learning Structure

Scheduled contact hours

Teaching Contact Hours - 48 hours fo r e a ch lecture
 P re p are
lecture
 Take notes in each
Independent Study Hours - 152 hours e c t u po n e a ch lecture
 R e fl

Total Learning Hours - 200 hours

 Learning Structure Week 1

This is how we will conduct the module –

Weekly Lectures . . .
 Overview of the lecture
 In-Class Activities Student Led:
(Case studies, reading article, analysing videos, reviewing scenarios etc.)
(Group and Individual engagements or discussion).

 Tutor Led Discussions regarding various topics (linking to assessments)

 Overall Summary of the lecture (note taking during class)

Independent Study & Group Presentation Practice:

(Reflection on what you learnt) (Form a Group & work together to prepare a business idea)
(Being prepared for next week’s lecture)
 Week 1
ki ng
Th in
t i cal
Cri ke y t o success
En g a ge m e n t is
Open mind b e c a u se A ss ess m e nt 1 is a
Attenda Group Presentatio
n.
nce

me nt !
Eng a g e Form

!
a Gro
colle up today
prep agues to amon
gy
ared
for A be better our
Grou s
p Pre sessment
Sharing
!
senta 1–
Ideas tion.
Critical Discussion
Pro
gre
ss ion

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 Week 1
U Connect (Group Collaboration)

th e A p p a nd connect
Downloa d
ou r G r o u p m e m b e r s.
with y

onnect
Use Teams to c
ith your
and practice w
s.
Group member

12
 Week 1

Assessment Types FirstDraft.

Receive Feedback.
Make Improvements.
Ask for support if needed.

FormativeAssessment Please be aware of the

difference & importance
Summative Assessment between them

Proofreadyour work.
FINAL Submission before the due
date.

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 Week 1

Assessment Criteria

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 Week 1
Assessment Details

Forming a
Group earl
submitting y and
your Powe
Slides earl rPoint
y is recom
mended.
Formative
Submi
grant you a ssion will
detailed
opportunit
y to receiv
feedback. e

15
Assessment 1 - Group Presentation Week 1

Please rea
d through
Assessmen the
t Guideline
Ulearn to s on
understand ge t further
ing. It is la
belled:
A1 Brief –
ITB Group
Presentat
io n

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Assessment 1 - Group Presentation Week 1

Each student
will be assessed
individually and
as a group

You need t
o work as
a te a m t o
support
each other
.

17
Assessment 2 - Individual Report Week 1

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 Week 1

Reading List & Resources

• The reading list is available on Ulearn, the Suppor
Module Study Guide (MSG) and on Blackboard, t is here
including the Library online.
Always
• You may also access UWL’s uwl.rl.talis.com.
ask questions
Always
This shows real-time availability of books.
try to improve
• Stay informed about resources on Ulearn and
Blackboard.

• Be Prepared before each lecture by seeing the

resources recommended for that week.

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 Week 1

It all starts from YOU

Prepare for e a c h
fl e c t o n
each lecture R e
lec t u re
 Week 1 Teaching – Introduction to Business Week 1

Start Exploring the Topic . . .

Boddy, D. (2014) Management: An Introduction, 6th Ed.
Harlow: Pearson

 Conceptual understanding of business

organisations in relation to their . . .
 Structure
 Operation
 Management
 Environment

22
 Week 1

Business Environment
 External Environment Understanding
Macro (the outside of a business)
these and how they


 Market Environment affect each other is

 Micro / Middle (the inside of a market / industry) KEY to managing a
successful business.
 Internal Environment
 Company (the inside of a company)

23
 Week 1
Business Operation
Conceptual understanding of business is needed for effective operation . . .

 Successful Operation requires an understanding of the available

resources within the company.

 Successful Operation requires an understanding of the External Business

Environment to recognise factors which may influence management
decisions.

 Successful Operations requires an understanding of the marketplace /

industry to recognise what your rivals / competitors and customers are
doing.

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 Week 1
Be aware of what OPERA
you have, how to TIONS
manage it and how to
deliver

Your Your
Resources Delivery
How to
manage
25
 Week 1
Group Activity . . .
write t
he one
w
 Introduce yourselves reason
After a
why yo ord that des
u are s cribes
c ha t w tu d y i n the
if they ith you g a degre
 Why are you here ? one wo
manag
rd was
ed to
r colle
guess
ague,
se
e.
. what t e
hat
 What do you want to learn?
4 true
 What do you want to do? things

1 f al s e
SEE POTENTIAL thing

IN PEOPLE Download an
d follow the
Learn to Identify from Week 1 instructions
– IN-CLASS A
Sheet from U ctivity
Resources learn

26
 Week 1
How did you
MANA
achieve this GEME
output?
NT

Be aware of how
you manage the
transformation
27
 Week 1

S
BUSINES Understand the
VI RO N ME NT internal “company”
EN
Environment

Recognise the
relationship between
the internal & external

“market”

Understand the
External
Environment
“macro”
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 Week 1
Business Tools

 PESTLE Each of thes

e are
your Busines
s
 SWOT TOOLS to pla
n,
manage, me
asure,
 Porter’s 5 Forces and deliver
success.
 Value Proposition

29
 Week 1

 PESTLE PESTLE helps

 SWAT you measure
the External
 Porter’s 5 Forces Business
Environment

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 Week 1

SWOT helps you

measure the
Internal Business
Environment
(inside the
company)

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 Week 1

Porter’s 5 Forces
helps you measure
the Micro Business
Environment
(within the
market)

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 Week 1
Homework for next class . . .
Watch this clip and discuss the question below in pairs

https://www.youtube.com/watch?v=CCsOqWbK46o

s o u r c e s
So, Taylorism is all about efficiency.
n t if y R e
I de y l e s
In pairs discuss: - Is this a good example of control in a
m en t S t
business and why/why not? –
M a na g e
Share your views with the class.
g V a l u e
Ad d i n
y
Can you think of examples where Taylorism is still used
today? After ideas, watch this clip
d u c t i v i t
https://www.youtube.com/watch?v=aBoFxpM1UY0 Pr o

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 Week 1

up s . . .
Gr o
Fo r m s i n you r
y s uc c es
For e ar l n
s en t a t i o
P r e
Group
n w h a t
c t o
Refle d f r o m
u g a in e
y o u r e
is l e c t
th t week
you ne x
END OF WEEK 1 See