Oscm Case Study Unit 2
Oscm Case Study Unit 2
Oscm Case Study Unit 2
and
all other Supporting services along with the
design of best structure to contain all these
facilities”.
Types of Plant Layout
Principles of Plant
Layout
Product
Integration
Minimum Distance
Combi
Proces Cubic Space Utilisation
s nation
Plant Flow
Layou
t
Maximum Flexibility
Circulator pumps are used in forced hot water heating systems to move
the water through the pipes.
@Source:
Taco
Layout Considerations in Services
1. Cost per Square Foot for retail locations usually is very expensive (than Manufacturing Space
Cost).
3. Reduced the area devoted to Back Office (Ex. Restaurants – Reduced space for Kitchen).
@Source: 4Mary Jo Bitner, “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” The Journal of Marketing, April 1992, pp. 57–
71.
McDonald and The Strategic Impact of
Layout
Raw Finishe
Cook Assemble Delive
Materia d
l Goods r
New
Layout: Customer Place
Order
Raw
Cook WI Assemble Delive
Materia
l P r
Result of KFC’s New Layout
1. Reduces Bottlenecks
2. Reduced Material Handling
Cost
3. Effective Space Utilisation
4. Ease of Supervision
5. Appropriate Communication
6. Increase Morale
The Secrets of Apple’s Retail Success : Retail
Layout
1. Apple never sold their Products directly.
2. Selling Products with Retails like Sears, CompUSA (Huge Failures).
3. 1st Retail Store: In a Mall in Tyson Corner, Virginia. (19th May, 2001)
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"GOOD ARTISTS BORROW, GREAT ARTISTS STEAL"
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More than 1 Million Visitors. (in 481 stores, in 18 Countries)
$ 7000 Earning per square foot, in Fifth Avenue Store : $ 35000 Earnings per square foot.
Fastest Growing retailer to reach $ 1 Billion.
Trade Marked Retail Layout
Unspoken Apple Mantra “This Place is Special”
@Source: Steve M. C hazin, www.marketingapple.com
Apple’s Retail
Layout
1. Minimalistic Layout (free of clutter, cables, and
adverts),
2. Bright Lights, high ceilings, and white spaces,
@Source: Kristen Gramigna,
retailc ustomerexperience.c om