Oscm Case Study Unit 2

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Plant Layout

Understanding Through Case Studies


What is Plant Layout ?
“Plant layout is a plan of an optimum
arrangement
Physical Organisatio
of facilities including: Arrangement n
s Structure
 Personnel,
 operating
 equipment,
storage space,
Customers Qualit
 material handling equipment y

 and
all other Supporting services along with the
design of best structure to contain all these
facilities”.
Types of Plant Layout
Principles of Plant
Layout
Product
 Integration

 Minimum Distance
Combi
Proces  Cubic Space Utilisation
s nation
Plant  Flow
Layou
t
 Maximum Flexibility

 Safety, Security &


Group-
Fixed Satisfaction
Techno
l ogy Positio
n  Minimum Material Handling
TACO’S NEW FACTORY LAYOUT REDUCES
INVENTORIES AND THROUGHPUT
TIMES
•TACO a brief Introduction:

 Circular Pumps manufacturer located in Cranston, Rhode Island.

 Circulator pumps are used in forced hot water heating systems to move
the water through the pipes.

 Makes both residential and industrial circulator pumps


 Old Factory Layout
Impact:
Factory Proc ess Lot of Travelling Long Waiting
Layout Time Period
Layout
Factory C rammed Inventory
with
Floor
Delivery In Weeks &
months
Time

 For Improvement: Product


Proces Layout
Analysis: On the basis of various products being s
produced Layout
3 main Bays in Factory ==== >>> 3 Major Product Lines
 Reduced Work-in-Progress
Inventories by more than
30%

 Reduced Throughput Time


by more than 50%

 Products manufactured within


a day or an hour

 Increased Output by more


than 50% without any
additional space

 Currently has major


market share

@Source:
Taco
Layout Considerations in Services

1. Cost per Square Foot for retail locations usually is very expensive (than Manufacturing Space
Cost).

2. Service Retail Operations : Designed to maximise Sales per Square Foot.

3. Reduced the area devoted to Back Office (Ex. Restaurants – Reduced space for Kitchen).

4. Customer presence in the Transformation Process.

5. Use of Servicescape The The Spatial The Signs,


: Ambient Layout and Symbols, and
Conditions Functionality Artifacts

@Source: 4Mary Jo Bitner, “Servicescapes: The Impact of Physical Surroundings on Customers and Employees,” The Journal of Marketing, April 1992, pp. 57–
71.
McDonald and The Strategic Impact of
Layout

Indoor Drive-Through Adding Redesigning Self-


Seating Window Playing of Kitchens Service
(1950) (1970) Areas (1980) (1990) Kiosks

==============================Now major Layout


Redesign==============================
 Redesigning of 32,000 outlets in 118 countries.
 Three Separate Dinning Areas:
(a) Linger Zone with comfortable Chairs and Wi-Fi connections
(b) Grab and Go Zone with tall counters
(c) Flexible Zone for Kids and Families
 Facility Layout is Source of Competitive Advantage

@Source: Heizer/Render Principles of Operations Management,


7e
McDonald’s Assembly
Line
Savings of
$100,000,000 per
year in food costs

@Source: Heizer/Render Principles of Operations Management,


7e
KFC and Process
Layout
Customer Place
 Old Order
Layout:

Raw Finishe
Cook Assemble Delive
Materia d
l Goods r

 New
Layout: Customer Place
Order

Raw
Cook WI Assemble Delive
Materia
l P r
Result of KFC’s New Layout

1. Reduces Bottlenecks
2. Reduced Material Handling
Cost
3. Effective Space Utilisation
4. Ease of Supervision
5. Appropriate Communication
6. Increase Morale
The Secrets of Apple’s Retail Success : Retail
Layout
1. Apple never sold their Products directly.
2. Selling Products with Retails like Sears, CompUSA (Huge Failures).
3. 1st Retail Store: In a Mall in Tyson Corner, Virginia. (19th May, 2001)
===================================================================================
"GOOD ARTISTS BORROW, GREAT ARTISTS STEAL"
===================================================================================
 More than 1 Million Visitors. (in 481 stores, in 18 Countries)
 $ 7000 Earning per square foot, in Fifth Avenue Store : $ 35000 Earnings per square foot.
 Fastest Growing retailer to reach $ 1 Billion.
 Trade Marked Retail Layout
 Unspoken Apple Mantra “This Place is Special”
@Source: Steve M. C hazin, www.marketingapple.com
Apple’s Retail
Layout
1. Minimalistic Layout (free of clutter, cables, and
adverts),
2. Bright Lights, high ceilings, and white spaces,
@Source: Kristen Gramigna,
retailc ustomerexperience.c om

 Apple Store Receives for Distinctive


Design and Layout
 Glass Fronted, Rectangular –patterned
 Cantilevered Shelving
 Rectangular Tables arranged in a line in
the middle of the store parallel to the
walls
 Multi-Tiered shelving along with rear
walls
@Sourc e: www.wired.com , Apple Store
Trademark
Apple Retail Store Layout Design
Recent Trends in Layout

 Benihana’s of Tokyo, a chain of Japanese steak


houses. The kitchen moved to the front of the
house Customers participate in the food
preparation process.

 Office layout: Open Office System (80% Open


and 20% Private)-Spontaneous
Communication.

 Modern Warehouses: Automated Storage and


Retrieval ( occupies on 20% of Traditionally
designed Garage) Ex: Parking Garage in
Wolfsburg, Germany.

@Source: Heizer/Render Principles of Operations Management,


7e
Conclusion

 Determines Log Run Efficiency.

 Strategic Implications regarding Competitive Priorities (regarding capacity, process, flexibility,


cost, quality, customer, image.

 Effective and Efficient Layout will meet Firm’s competitive requirements.

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