DIGITAL BUSINESS

UNIT 4
Prof. Sujeet Subhash Tambe
B.E(Chemical), M.M.S(Operations),
UGC-NET(Management), SET(Management), Ph.D (Pursuing)

Navsahyadri Group of Institutes, Faculty of Management – MBA

Savitribai Phule Pune University
 ELECTRONIC RETAILING

• Online Retail or Electronic retailing or E-tailing or Internet Retailing all are same name.
• It is called so as because customer can purchase any product or service online without visiting to
the market.
• In 1995, e-retailing was used in internet firstly. It is very nearly an unavoidable version to e-
commerce, e-mail and e-business.
• The development of e-retailing primarily appeared to be a substantial danger to old-fashioned
store based sellers.
 B2C ELECTRONIC RETAILING

• Amazon.com is a good example of creating and executing B2C electronic retailing commerce
over Internet.
• The quantity of products sold on the Internet is growing quickly over Internet, in spite of that the
failure rate of online companies are also increasing.
• India, Russia, and China are the developing countries where B2C e-commerce is growing with
popularity, There are many source of data from which the statistics regarding the volume of B2C
EC trades and future trades can be derived.
 CHARACTERISTICS OF E- RETAILING

– High brand recognition

– A guarantee provided by highly reliable or well-known vendors
– Digitized format
– Relatively inexpensive items
– Frequently purchased items
– Commodities with standard specifications
– Well-known packaged items that cannot be opened even in a
traditional store
 TYPES OF E-RETAILING

• Click: Business that operate only using the online channel and click retailers. Example Dell,
eBay.
• Click and Brick: These business make use of online as well as offline channels. Example
Shoppers’ Stop, Future Group
• Brick and Mortar: This is the conventional retailing method. It is used by business that do not
make use of the new retail channels and rely on the conventional method of selling their products
and services.
 E-RETAILING BUSINESS MODELS

Direct marketing
Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in
the context of this book, marketing done online between any seller and buyer.

Direct Sales by Manufacturers

– Sellers can understand their markets better because of the direct connection to consumers
– Consumers gain greater information about the products through their direct connection to the
manufacturers
Virtual (Pure-play) E-tailers
Firms that sell directly to consumers over the Internet without maintaining a physical sales channel
Click-and-mortar retailers
Brick-and-mortar retailers that offer a transactional Web site from which to conduct business
Brick-and-mortar retailers
Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores
Multichannel business model
A business model where a company sells in multiple marketing channels simultaneously (e.g., both
physical and online stores)
Retailing in Online Malls
– Referring Directories
– Malls with Shared Services
Representative B2C Services
– Postal Services
– Services and Products for Adults
– Wedding Channels
– Gift Registries
 TECHNOLOGY BASED E-RETAILING
CHANNELS
• Television Retailing
• CD-ROM based Shopping
• Online-based Shopping
 SOCIAL SHOPPING

In social shopping, the social media tools and networks are used to share the shopping experience
to their friends and family members. It merges e-commerce with social media.
Features of social media before, during and after shopping, some of them are:
 Discussion Groups
 Blogs
 Recommendation
 Review etc.
Social shopping can be categorised as:
1. Group Shopping Sites: Gilt City, LivingSocial, Groupon and BuyWithMe
2. Social Shopping Marketplaces: Ebay, Shop JW and Gpbox

Benefits for customers

• Social shopping sites motivate their users to participate in ways.
• Many sites offer nothing of specific value in return, relying on the user's intrinsic sense of social
reward to share information with the community.
• Other sites offer tangible rewards for sharing information.
• Other sites offer incentives in the form of reputations points that can be redeemed for gifts.
 DRIVERS OF SOCIAL SHOPPING

• Advertisers are attracted by the number of people visiting the social networks.
• Ease and speed of accessing the increasing number of recommendations
• The requirement to compete and fulfil customer satisfaction.
• The number of potential customers who are knowledge and expert in using Internet.
• The need to cooperate among business partners.
• Group buying oriented social models.
• Ease of communication between friends using mobile devices.
 SOCIAL SHOPPING AIDS: FROM
RECOMMENDATION TO REVIEW, RATING AND
MARKETPLACE
There are special aids for social commerce in addition to just e-commerce shopping aids like comparison engines and
recommendation as in Amazon.com
1) Recommendation in social Commerce
With the help of Ratings and Reviews
• Customer Ratings and reviews
• Customer Testimonials
• Expert Ratings and reviews
• Sponsored reviews
• Video Product reviews
• Bloggers Reviews
2) Social Recommendations and Referrals
• Social Bookmarking
• Personal Social Recommendations
• Referral Programs
3) Social Marketplaces and Direct Sales
• Craigslist: It is a classified advertisement website of America.
• Fotolia: It provides a social marketplace for photos, images and videos.
• Flipsy: It is a free and trustworthy marketplace dealing with listing, buying and selling of books,
movies, music and games.
 THE ONLINE VERSUS OFFLINE
COMPETITION
1. Searching Cost of the Customers
2. Delivery Time
3. Distribution cost
4. Price
5. Information
 CLICK AND BRICK MODEL

• A business model by which an organisation integrates both online (Bricks) and offline (Clicks)
presence is known as Bricks and Clicks.
• For example
A user may take an online order from an electronic store website but receive the order immediately
from a local store, with the help of locating software.
Bricks and Click Model is something that is related to online and offline business.
In this model, customer can also visit a local store to pick up their product ,which means the
consumer will be able to use both offline and online service to purchase any products.
 INTERNET BANKING
Online banking allows a user to conduct financial transactions via the Internet. Online banking is also known
as Internet banking or web banking. Online banking offers customers almost every service traditionally
available through a local branch including deposits, transfers, and online bill payments
Services Provided by Internet Banking
• Check Balances - checking, savings, money market accounts, certificates of deposit and any loans

• View Account Activity - deposits, withdrawals, checks and payments cleared, interest credited
• Transfer Funds between checking and savings
• Schedule Automatic Payments
• Unique Payments - enter a new amount and payment date whenever you need
• Recurring Payments - automatically pay your recurring, fixed amount payments
• Custom Reports
 MOBILE BANKING
Mobile banking is the act of making financial transactions on a mobile device (cell phone, tablet, etc.). This activity can be as simple as a
bank sending fraud or usage activity to a client's cell phone or as complex as a client paying bills or sending money abroad.
Services offered by Mobile Banking
• Account Balance Enquiry
• Account Statement Enquiries.
• Cheque Status Enquiry.
• Cheque Book Requests.
• Fund Transfer between Accounts.
• Credit/Debit Alerts.
• Minimum Balance Alerts.
• Bill Payment Alerts.
• Bill Payment.
• Recent Transaction History Requests.
• Information Requests like Interest Rates/Exchange Rates.
 VIRTUAL BANKING

• The Virtual Banking is the provision of accessing the banking and related services online without
actually going to the bank branch/office in person.
• Simply, availing the banking services through an extensive use of information technology
without any requirement for the physical walk-in premises is called as virtual banking.
 ONLINE INSURANCE

The Virtual Banking is the provision of accessing the banking and related services online without
actually going to the bank branch/office in person.
Simply, availing the banking services through an extensive use of information technology without
any requirement for the physical walk-in premises is called as virtual banking.
 ONLINE STOCK TRADING

• Online Trading of Shares means you have an online platform where you can buy or sell shares. So, Online Trading
Meaning is as simple as it sounds. You buy and sell the securities online and the fund is also transferred online.
• With the online trading platform, you can trade different types of investment vehicles. There are stocks – equities,
commodities, mutual funds, and other investment vehicles as well.
• Online trading facilitates the trading process by bringing the complete trading setup at your convenience. You can
trade anytime and from anywhere using the online platforms.
• There is no paperwork involved, no need to go to the brokerage house or the stock exchange to trade shares. It is
all there on the device which you use – laptop/tablet/desktop or mobile.
• With a good internet connection, you can check your investment all the time. You can monitor and place your bids
and trade shares anytime.
 DIGITAL GOVERNMENT

• Digital government services (also called e-government) are defined as service delivery within
government — as well as between government and the public — using information and
communication technologies.
• Common digital services range from filling tax returns to renewing a driver’s license to applying
for a pet license. Nearly any government form or service can be offered digitally.
• Traditionally, government services have been delivered in person, by individual departments in
different locations, and often using paper forms. With digital services, government can deliver
information and services to citizens anytime, anywhere, and on any platform or device.
 BENEFITS OF DIGITAL GOVERNMENT
SERVICES
When implementing digital services, innovators can meet challenges related to internal risk aversion and user
adoption, but these challenges are easily overcome and quickly replaced by benefits, which include:
• Better online user experiences for citizens.
• Increased public participation.
• Improved internal efficiency and productivity.
• Less burden on IT (when delivered with cloud-based technologies).
• Better collaboration among departments.
• Reduced labor costs.
• More innovation.
TYPES OF E-GOVERNANCE MODEL
GOVERNMENT TO CITIZENS OR CONSUMER
(G2C)
• E-Citizenship
• E-Registration
• E-Transportation
• E-Health
• E-Education
• E-Taxation
 GOVERNMENT TO BUSINESS (G2B)

eBiz is India’s first G2B portal that has been developed by Infosys in a Public Private
Partnership(PPP) model, The various G2B service include:
• E-Taxation
• E-Licensing
• E-Tendering
 GOVERNMENT TO GOVERNMENT(G2G)

Example.
The custom Department and the Directorate of Foreign Trade use an online customs portal and
integrate their activities to present a unified image to the citizens.
 GOVERNMENT TO EMPLOYEE(G2E)

G2E has the following benefits:

• E-Payroll
• E-Benefits
• E-Training
• Maintaining Records of Personal Information
E-GOVERNMENT AND SOCIAL NETWORKING

• There are many key benefits that social media in government can achieve—including social's
role in awareness building and during times of crisis. On social, people can engage in direct
dialogue with politicians, civic officials, and even entire government agencies. It also gives them
a chance to engage back.
 M-GOVERNMENT

• This is a mode of e-Government where access to public services is provided using mobile
devices such as mobile phones.
• The use of mobile technologies to deliver better services and improve communications with
citizens.
• M-government refers to the use of mobile devices to provide services to businesses and citizens.
The m-government portal is used to increase the speed and efficiency of service delivery by
making public services more accessible to citizens.
• involves the deployment of government’s services and administration on mobile devices.
 E-LEARNING

eLearning, or electronic learning, is the delivery of learning and training through digital
resources. Although eLearning is based on formalized learning, it is provided through
electronic devices such as computers, tablets and even cellular phones that are
connected to the internet. This makes it easy for users to learn anytime, anywhere, with
few, if any, restrictions.

Basically, eLearning is training, learning, or education delivered online through a

computer or any other digital device.
There are certain terms which are frequently used in place of e-learning.
1) Online Learning/ Education
2) Distance Education/Learning
3) Technology based Training
4) Web based learning/Training
5) Computer based Training/ Learning from a CD-ROM
 E- LEARNING MANAGEMENT SYSTEM
A Learning Management System is a cloud-based software package that enables enterprises to deliver learning
content and resources to their employees.
A learning management system is often web-and cloud-based to facilitate 24/7 access to elearning courses and
relevant education. Moreover, an Learning Management System is also called "Course Management System",
"Pedagogical Platform" or "E-Learning Platform".

A learning management system is considered to be the missing bridge between current education improvements
and effective uses of technology.
Typically, E- learning Management Systems encourage instructors to guide and manage employee achievement
more effectively by contextualizing the learning experience itself in a consistent and creative way.
Learning companies agree that technology alone will not make significant changes to their company. Rather,
technology must be comprehensively and consistently integrated in order to transform the way people – more
specifically employees – learn.
 ELECTRONIC BOOK
An electronic book, also known as an e-book or eBook, is a book publication made available in
digital form, consisting of text, images, or both, readable on the flat-panel display of computers or
other electronic devices.
There are several ways using which the larger number of books can be read. Some are as follows:
• Dedicated Reader: In this case, the book has to be downloaded on an e-reader like Amazon’s
Kindle.
• Web Access: Web access allows the readers to place a book in standard format on website and
from there it can be read.
• Web Download and Smartphones: The book can be downloaded to a computer or a smartphone.
• General Purpose Reader: The book can be downloaded to mobile device.
• Web server: In this case, the book content are available on a web server. One can download it
from server for printing purpose whenever demand required
THANK YOU