Adv Assignment Vegan Chillls
Adv Assignment Vegan Chillls
Adv Assignment Vegan Chillls
assignment
Group 1
Vegan chills
vVEGAN CHILLS
The product
The Product brief
• Vegan Ice Cream are made from soy,
almond, cashew, coconut, or rice
milk. These products deliver all of the
delicious flavour and creaminess of
ice cream without harming a single
cow.
BENEFITS OF VEGAN
ICE-CREAM
• Prevents Allergic Reactions
• Supports Detoxification
• Promotes Glowing Skin
• Improves Heart Function
• Hair Growth
• Rich in nutrients
Target audience
• The more readers and the larger the ad space, the more expensive
your newspaper ad will cost. High-quality, high-circulation
newspapers charge higher rates.
• Fixing a CPM
• Target audience
• Predict the reach for same
• Control the number of times your audience sees your ads, on
which days and in which order
• Plan ahead
• Scheduling the ads
Calculating the GRP
• Social media :-
• Reach- 80%
• Frequency- 3+
• GRP- 240
• Television :-
• Reach- 70%
• Frequency- 4+
• GRP-280
Calculating the GRP
• Newspaper :-
• Reach- 25%
• Frequency- 3+
• GRP-75
• Billboard :-
• Reach- 35.8%
• Frequency- 3+
• GRP-107.39
TIME FRAME FOR PLACING
ADVERTISEMENT
• Advertising Media Scheduling refers to the pattern of
advertising timing, represented as plots on a yearly flowchart.
• The classic scheduling models are continuity, flighting, and
pulsing.
• Continuity is for non-seasonal products and some seasonal
products. Advertising runs steadily with little variation over a
campaign period.
• Pulsing combines flighting and continuous scheduling by using
a low advertising level all year round and heavy advertising
during peak selling periods.
PRE-TEST AND EXECUTION
• 25 Multi ad group testing sessions across
malls and shops in Mumbai.