Adv Assignment Vegan Chillls

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assignment
Group 1
Vegan chills

vVEGAN CHILLS
The product
The Product brief
• Vegan Ice Cream are made from soy,
almond, cashew, coconut, or rice
milk. These products deliver all of the
delicious flavour and creaminess of
ice cream without harming a single
cow.
BENEFITS OF VEGAN
ICE-CREAM
• Prevents Allergic Reactions
• Supports Detoxification
• Promotes Glowing Skin
• Improves Heart Function
• Hair Growth
• Rich in nutrients
Target audience

• The vegan ice-cream is segmented on the basis of


type, distribution channel, and region.
• By product type
• By geography
• Core target customers
On the basis of age
POSITIONING
• TAGLINE : “ AN EXPERIENCE OF A NEW ERA , AN ICE-
CREAM WHICH MAKES YOU LIVE GUILT FREE ”
• Vegan ice-cream - Market Dynamics
• Increasing number of lactose intolerant people and the
increasing number of health conscious people is the significant
key drivers for global vegan ice-cream market.
MEDIA VEHICLE SUITABLE FOR
TARGET AUDIENCE

• A successful marketing campaign depends on several elements.


You need to create a marketing plan, determine your target
market, and then decide the best way to reach those potential
customers.
• So basically for target audience as per our product electronic
purse with paired watch their is no gender restrictions
Media vehicles where our products are going to be advertised :
1. Online & Social media campaigns
2. Television
3. Newspapers
4. Billboard
• 5. Sample distribution
. Online and social media campaigns
• Effective means of online marketing is advertising on social
media sites. These sites will allow us to target ads based on
some known influencer.
• Our social media handles were our product is displayed:
• ● Facebook ● Instagram ●YouTube ●Twitter
Website design
Social media page
REVENUE FROM SOCIAL MEDIA
PLATFORMS
• Social media handles
• Revenue (in %)
• FACEBOOK 25
• INSTAGRAM 35
• YOUTUBE 25
• TWITTER 15
Television

• Television ads add credibility, and they allow us to introduce


and explain our message to a broad audience. In turn, TV ads
helps us to drive social and digital campaigns as well.
• These are some of our channels on television for advertising:
• ●STAR PLUS ●ZEE TV ●ZEE MARATHI ●STAR
MOVIES
●ZEE CINEMA ●AAJ TAK ●NEWS 24 ●MTV
Newspapers
• These are our 3 rules for marketing media through newspaper =
• #1   Selecting newspapers that reach your target audience with the
least waste.

#2  Selecting the newspapers your target audience reads for


information on what you market.

#3  Selecting newspapers you can afford to advertise in with


enough frequency to penetrate.
• NEWSPAPER HANDLES :
• ● Times of India ● Economic Times ● Mumbai Mirror
• ● Navbharat Times ● Maharashtra Times.
Billboard
• Billboard advertising is the process of using a large-scale print
advertisement to market the product (i.e. using hoardings )

• We place our billboards typically in high traffic areas such as


along highways and in cities so they are seen by highest no. of
drivers and pedestrian.
TELEVISION ADVERTISING

• The cost of advertising on Television varies greatly.

• The cost would depend on the channels, time brand, and ad


format.

• Starting cost for advertising on TV is Rs 200 per 10 sec and


going up to a few lakhs for a 10-sec ad.
THE COST OF TELEVISION
ADVERTISING
NEWSPAPER ADVERTISING
• Even with the growth of digital advertising, newspapers remain a
viable option for small businesses looking to reach customers. 

• The more readers and the larger the ad space, the more expensive
your newspaper ad will cost. High-quality, high-circulation
newspapers charge higher rates.

• Advertising costs will depend on ad size, circulation, placement,


frequency and color.

• Newspapers typically price their ad space by column inches or


modular sizes.
COST OF NEWSPAPER ADVERTISING
Social Media Advertising Cost
Cost Of Billboard Advertising
The Reach Frequency and GPA
WHAT WORKED FOR US ?

• Fixing a CPM
• Target audience
• Predict the reach for same
• Control the number of times your audience sees your ads, on
which days and in which order
• Plan ahead
• Scheduling the ads
Calculating the GRP
• Social media :-
• Reach- 80%
• Frequency- 3+
• GRP- 240

• Television :-
• Reach- 70%
• Frequency- 4+
• GRP-280
Calculating the GRP
• Newspaper :-
• Reach- 25%
• Frequency- 3+
• GRP-75

• Billboard :-
• Reach- 35.8%
• Frequency- 3+
• GRP-107.39
TIME FRAME FOR PLACING
ADVERTISEMENT
• Advertising Media Scheduling refers to the pattern of
advertising timing, represented as plots on a yearly flowchart.
• The classic scheduling models are continuity, flighting, and
pulsing.
• Continuity is for non-seasonal products and some seasonal
products. Advertising runs steadily with little variation over a
campaign period.
• Pulsing combines flighting and continuous scheduling by using
a low advertising level all year round and heavy advertising
during peak selling periods.
PRE-TEST AND EXECUTION
• 25 Multi ad group testing sessions across
malls and shops in Mumbai.

• Use of high quality visuals and postures


for digital marketing through social media
handles. E.g. – Instagram , Twitter and
Facebook.
PRE-TEST AND EXECUTION
• Distribution of tested samples to consumers in
areas of Mumbai and thane depending on the
statistical surveys conducted by the company.

• Expert reviews and cognitive interviews from


marketing giants of retail business has helped
to make our product reach on a large scale.
• Website link
• https://sites.google.com/view/veganchills
• Instagram link
• https://www.instagram.com/veganchills/
GROUP MEMBERS
Yomil Gangar(group leader)-116
Rutuja Gangurde-117
Samish Gaonkar-118
Ashwini Gare-119
Kavya Garg-120
Prasad Garle- 121
Manas Gavhane-122

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