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    Perception

    Uploaded by

    Himanshi Singhal

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Perception

    Uploaded by

    Himanshi Singhal
    374 views14 pages

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    Perception Ppt

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    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Download as ppt, pdf, or txt
    374 views14 pages

    Perception

    Uploaded by

    Himanshi Singhal

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 14

    PERCEPTION

    WE DON’T SEE THINGS AS THEY ARE,


    WE SEE THINGS AS WE ARE
    Defination
    Preception is the process through which information from the
    outside world is selected, received, organized and interpreted to
    make it meanigful. This input of meaniful information results in
    decisions and actions.

    Perception is YOUR Filtered out

    interpretation of “reality” Selected


    after information/stimuli is Organized
    Defined

    Knowledge
    Needs
    Beliefs
    values using your existing
    Assumptions
    Attitude
    THE PERCEPTION PROCESS

    Selecting Stimuli
    External factors : Nature,
    Location, Size, contrast,
    Receiving Stimuli Movement, repetition, similarity
    Internal factors : Learning,
    (Internal and
    needs, age, Interest, Habit. Organizing
    External )
    Figure Background ,
    Perceptual Grouping
    ( similarity, proximity,
    closure, continuity)

    Response
    Covert: Attitudes , Interpreting
    Motivation, Attribution ,Stereotyping,
    Feeling Halo Effect, Projection
    Overt: Behavior
    Factors in the perceiver
    • Attitudes Factors influencing
    •
    Perception
    Motives
    • Interests
    • Experience
    • Expectations

    Perception Factors in the Target


    • Novelty
    • Motion
    • Sounds
    Factors in the situation
    • Time • Size
    • Work Setting • Background
    • Social Setting • Proximity
    • Similarity
    Perceptual organization
    It is the process by which we group outside stimuli
    into recognizable and identifiable patterns and
    whole objects.

    • Figure background
    • Perceptual grouping
    • Ambiguous figures
    • Illusion
    Figure Background-organization of Grouping
    the visual field into objects the perceptual tendency to
    (figures) that stand out from organize stimuli into
    their surroundings (ground) coherent groups
    Grouping Principles
     proximity--group nearby
    figures together
     similarity--group figures
    that are similar
     continuity--perceive
    continuous patterns
     closure--fill in gaps
     connectedness--spots, lines,
    and areas are seen as unit
    when connected
    Closure
    Ambiguous figures Illusions
    exemplify the fact It indicate that our mind does
    that sometimes the not always accurately represent
    same perceptual the perceptual input, this
    input can lead to suggested that the mind was
    very different "actively" involved in
    representations. interpreting the perceptual input
    rather than passively recording
    the input.
    Perceptual Interpretation

    • Selective Perception :
    People selectively interpret what they see on the
    basis of their interests, background, experience and
    attitudes.

    • Halo Effect :
    Drawing a general impressions about an individual on
    the basis of a single characteristics.
    • Contrast Effect :
    Evaluation of a person’s characteristics that are
    effected by comparisons with other people recently
    encountered who rank higher or lower on the same
    characteristics.

    • Projection :
    Attributing one's own characteristics to other
    people.

    • Stereotyping :
    Judging someone on the basis of one’s perception
    of the group to which that persons belongs.
    Specific Applications in Organizations:

    1.) Employment Interview

    2.) Performance Expectations (Self Fulfilling Prophecy)

    3.) Performance Evaluation

    4.) Employee Effort


    THANK YOU

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