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    Mobile Apps: Sagar Kulkarni, MBA, CPA, CMA, ITIL, CMP MBA3378A University of Ottawa

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    Mat Roy
    The document discusses mobile applications, defining them as computer programs designed to run on mobile devices like phones, tablets, and watches. It describes the different types of mobile apps including native, web-based, and hybrid apps. Key statistics are provided on the most popular mobile apps globally as well as the most downloaded music, food, and drink apps in 2020.

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    Mobile Apps: Sagar Kulkarni, MBA, CPA, CMA, ITIL, CMP MBA3378A University of Ottawa

    Uploaded by

    Mat Roy
    195 views23 pages
    The document discusses mobile applications, defining them as computer programs designed to run on mobile devices like phones, tablets, and watches. It describes the different types of mobile apps including native, web-based, and hybrid apps. Key statistics are provided on the most popular mobile apps globally as well as the most downloaded music, food, and drink apps in 2020.

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    Topic 6-Mobile Apps

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    The document discusses mobile applications, defining them as computer programs designed to run on mobile devices like phones, tablets, and watches. It describes the different types of mobile apps including native, web-based, and hybrid apps. Key statistics are provided on the most popular mobile apps globally as well as the most downloaded music, food, and drink apps in 2020.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    195 views23 pages

    Mobile Apps: Sagar Kulkarni, MBA, CPA, CMA, ITIL, CMP MBA3378A University of Ottawa

    Uploaded by

    Mat Roy
    The document discusses mobile applications, defining them as computer programs designed to run on mobile devices like phones, tablets, and watches. It describes the different types of mobile apps including native, web-based, and hybrid apps. Key statistics are provided on the most popular mobile apps globally as well as the most downloaded music, food, and drink apps in 2020.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 23

    Mobile Apps

    Sagar Kulkarni, MBA, CPA, CMA, ITIL, CMP


    MBA3378A
    University of Ottawa
    What is Mobile app?

    • Wikipedia definition: A mobile application, also referred to as


    a mobile app or simply an app, is a computer program or software
    application designed to run on a mobile device such as
    a phone, tablet, or watch. Mobile applications often stand in
    contrast to desktop applications which are designed to run
    on desktop computers, and web applications which run in mobile
    web browsers rather than directly on the mobile device.
    Types of Apps

    • Native
    • All apps targeted toward a particular mobile platform are known as native apps. Therefore, an
    app intended for Apple device does not run in Android devices. As a result, most businesses
    develop apps for multiple platforms.
    • The main purpose for creating such apps is to ensure best performance for a specific mobile
    operating system.
    • Web-based
    • A web-based app is implemented with the standard web technologies of HTML, CSS,
    and JavaScript. Internet access is typically required for proper behavior or being able to use all
    features compared to offline usage. Most, if not all, user data is stored in the cloud.
    • Hybrid
    • The concept of the hybrid app is a mix of native and web-based apps. 
    • These are made to support web and native technologies across multiple platforms. Moreover,
    these apps are easier and faster to develop.
    • Despite such advantages, hybrid apps exhibit lower performance. Often, apps fail to bear the
    same look-and-feel in different mobile operating systems.

    Source: Wikipedia
    Types of Apps

    • Google Play
    • In July 2013, number of apps downloaded surpassed 50 billion, total 1M
    apps
    • As of September 2016, according to Statista the number of apps available
    exceeded 2.4 million.
    • Apple Store
    • Opened in 2008, as of September 2016 had 140 billion downloads
    • Many zombie apps
    • Microsoft Store
    • Introduced in 2012, mainly the Windows Store apps

    Source: Wikipedia
    Types of Apps

    • Class Exercise: Name 2 applications that you use! What


    are benefits you see? What are the challenges?

    • Google Play
    • Apple Store
    • Microsoft Store
    Mobile Development Lifecycle
    (backend and frontend)

    Mobile Application Development (amazon.com)


    Mobile Development Lifecycle
    Approaches for Building Apps

    There are four major development approaches

    •Native Mobile Applications


    • Native mobile applications are written in the programming language
    and frameworks provided by the platform owner and running
    directly on the operating system of the device
    •Cross-Platform Native Mobile Applications
    • Cross-platform native mobile applications can be written in variety
    of different programming languages and frameworks, but they are
    compiled into a native application running directly on the operating
    system of the device. 
    Mobile Application Development (amazon.com)
    Alternatives for Building Apps

    There are four major development approaches

    •Hybrid Mobile Applications


    • Hybrid mobile applications are built with standard web technologies -
    such as JavaScript - and they are bundled as app installation packages. 
    •Progressive Web Applications
    • PWAs offer an alternative approach to traditional mobile app
    development by skipping app store delivery and app installations. PWAs
    are web applications that utilize a set of browser capabilities - such as
    working offline, running a background process, and adding a link to the
    device home screen -  to provide an 'app like' user experience.
    Mobile Application Development (amazon.com)
    Alternatives for Building Apps

    Mobile Application Development (amazon.com)


    Key Mobile Apps stats

    • Mobile apps are expected to generate over $935 billion in revenue by 2023.


    • The Apple App Store has 1.96 million apps available for download.
    • There are 2.87 million apps available for download on the Google Play Store.
    • 21% of Millennials open an app 50+ times per day.
    • 49% of people open an app 11+ times each day.
    • 69% of all US digital media time comes from mobile apps.
    • The average smartphone owner uses 10 apps per day and 30 apps each month.

    Source: buildfire.com
    Key Mobile Apps stats

    Source: buildfire.com
    Key Mobile Apps stats
    App Downloads 2020
    Most Popular Apps (Global) TikTok 850 million

    WhatsApp 600 million

    Facebook 540 million


    •Is there anything surprising here?
    •Do you think this trend will Instagram 503 million
    continue in the future?
    Zoom 477 million
    • Why?
    • Why Not? Messenger 404 million

    Snapchat 281 million


    Source: Apptopia

    Telegram 256 million

    Google Meet 254 million

    Netflix 223 million


    Most Popular Music & Audio Apps 2020

    App Downloads 2020


    • Anything surprising here?
    Spotify 211 million
    • What do you think about the
    trend? Will it continue? YouTube Music 138 million

    Shazam 77 million

    Source: Apptopia SoundCloud 57 million

    StarMaker 53 million

    Amazon Music 51 million

    DrumPad Machine 47 million

    GroovePad 41 million

    Gaana Music 38 million

    Amazon Alexa 37 million


    Most Popular Food & Drink Apps 2020
    Source: Apptopia

    App Downloads 2020


    • What is your most
    Uber Eats 82 million
    popular app? McDonalds 82 million
    • Are you planning to DoorDash 44 million
    keep using it? Foodpanda 35 million
    Just Eat Takeaway 32 million
    Starbucks 28 million
    iFood 22 million
    Zomato 20 million
    Deliveroo 17 million
    Grubhub 16 million
    Future trends

    • Subtle changes that will impact the future of Apps


    • Voice Search
    • Siri on Apple iOS and Bixby on Android
    • Apples Discoverability improvements
    • iPhone automatically organizing the apps into categories
    • Android Widgets
    • Android has also improved the discovery on their interface
    • Preloaded Apps
    • A mobile user can see apps and content recommended to them right on
    their device screen, or as they swipe left, right, up, or down
    Ref:“Discovering” the future of mobile apps - Business of Apps
    Future trends

    Mobile is becoming not only the new digital hub, but also
    the bridge to the physical world. That’s why mobile will
    affect more than just your digital operations — it will
    transform your entire business.
    Thomas Husson, Vice President and Principal Analyst at Forrester Research

    The future of Mobile is incremental innovation with a


    transformational impact.
    Reijo Pold
    Challenges

    Ref: 6 Biggest Challenges in Mobile App Development (apogaeis.com)


    Risks

    Source : Mobile App Security Threats and Best Practices | CleverTap


    Risks

    • Common Mobile App Security Threats

    • Lack of Multifactor Authantication


    • Failure to Encrypt Properly
    • Reverse Engineering
    • Malicious Code
    • Data Storage

    Source : Mobile App Security Threats and Best Practices | CleverTap


    Mobile App Security Best Practices

    • Use Multifactor and Server-side Authentication


    • Follow Encryption and Key Storage Best Practices
    • Validate User-Generated Input Fields
    • Build Threat Models to Defend Data

    Source : Mobile App Security Threats and Best Practices | CleverTap


    Case 3

    • MICROSOFT Turns to Data to Drive Business Success

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