Capacity and Aggregate Planning: Production and Operations Management
Capacity and Aggregate Planning: Production and Operations Management
Tech
Production and Operations Management
Unit-5
By Level of Forecasting
• Firm (Micro) level: forecasting of demand for its product
by an individual firm.
– decisions related to production and marketing.
• Industry level: for a product in an industry as a whole.
– insight in growth pattern of the industry
– in identifying the life cycle stage of the product
– relative contribution of the industry in national
income.
• Economy (Macro) level: forecasting of aggregate demand
(or output) in the economy as a whole.
– helps in various policy formulations at government
level.
Categorization of Demand Forecasting
By nature of goods
• Capital Goods: Derived demand
– demand for capital goods depends upon demand of consumer
goods which they can produce.
• Consumer Goods: Direct demand
– durable consumer goods: new demand or replacement demand
– Non durable consumer goods
By Time Period
• Short Term (0 to 3 months): for inventory management and
scheduling.
• Medium Term (3 months to 2 years): for production planning,
purchasing, and distribution.
• Long Term (2 years and more): may extend up to 10 to 20 years.
– for capacity planning, facility location, and strategic planning, long term capital
requirement, and investment decisions.
Types of Forecasts by Time Horizon
Quantitative
• Short-range forecast methods
– Usually < 3 months
• Job scheduling, worker assignments
Detailed
• Medium-range forecast use of
system
– 3 months to 2 years
• Sales/production planning
• Long-range forecast
– > 2 years
• New product planning Design
of system
Qualitative
Methods
Forecasting During the Life Cycle
Time
Choice of a forecasting technique
• depends on:
– Imminent objectives of forecast, whether it is for a new
product, or to gauge impact of a new advertisement, etc.
– Cost involved, cost of forecasting should not be more than its
benefits, here opportunity cost of resources will also be
important.
– Time perspective, whether the forecast is meant for the short
run or the long run
– Complexity of the technique, vis-à-vis availability of expertise;
this would determine whether the firm would look for experts
“in house” or outsource it
– Nature and quality of available data, i.e. does the time series
show a clear trend or is it highly unstable.
Techniques of Demand Forecasting
• Subjective (Qualitative) methods: rely on human judgment and
opinion.
– Buyers’ Opinion
– Sales Force Composite
– Market Simulation
– Test Marketing
– Experts’ Opinion
• Group Discussion
• Delphi Method
• Quantitative methods: use mathematical or simulation models
based on historical demand or relationships between variables.
– Trend Projection
– Smoothing Techniques
– Barometric techniques
– Econometric techniques
Qualitative Forecasting Methods
Qualitative
Forecasting
Models
Sales Delphi
Executive Market
Force Method
Judgement Research/
Composite
Survey
Smoothing
Subjective Methods of Demand Forecasting
.
Subjective Methods of Demand Forecasting
Contd…..
Market Simulation
• Firms create “artificial market”, consumers are instructed to shop with some
money. “Laboratory experiment” ascertains consumers’ reactions to changes in
price, packaging, and even location of the product in the shop.
– Grabor-Granger test:
Half of members are shown new product to see whether they would actually
buy it at various prices on a random price list and then are shown the existing
product. Other half is shown the existing product first and then the new product
to ascertain if a product would be bought at different prices.
• Merits
– Market experiments provide information on consumer behaviour regarding
a change in any of the determinants of demand.
– Experiments are very useful in case of an absolutely new product.
• Demerits
– People behave differently when they are being observed.
– In Grabor-Granger tests consumers may not quote the price they may pay.
Subjective Methods of Demand Forecasting
Contd….
Test Marketing
• Involves real markets in which consumers actually buy a product
without the consciousness of being observed.
• product is actually sold in certain segments of the market, regarded as the
“test market”.
• Choice and number of test market(s) and duration of test are very crucial
to the success of the results.
• Merits
– Most reliable among qualitative methods.
– Very suitable for new products.
– Considered less risky than launching the product across a wide region.
• Demerits
– Very costly as it requires actual production of the product, and in event of
failure of the product the entire cost of test is sunk.
– Time consuming to observe the actual buying pattern of consumers..
– Extrapolation of figures for calculating demand in widely varying markets
across its geographical regions may not give accurate results.
Quantitative Forecasting Methods
Quantitative
Forecasting
2. Moving 3. Exponential
1. Naive
Average Smoothing
a) simple a) level
b) weighted b) trend
c) seasonality
Quantitative Forecasting Methods
Quantitative
Forecasting
2. Moving 3. Exponential
1. Naive
Average Smoothing
a) simple a) level
b) weighted b) trend
c) seasonality
Time Series Models
Random Trend
Composite
Seasonal
Product Demand over Time
Demand for product or service
Trend component
Seasonal peaks
Demand for product or service
Actual demand
Random line
variation
Year Year Year Year
1 2 3 4
Now let’s look at some time series approaches to forecasting…
Quantitative Methods of Demand Forecasting
Trend Projection
Statistical tool to predict future values of a variable on the
basis of time series data.
• Time series data are composed of:
– Secular trend (T): change occurring consistently over a long time and
is relatively smooth in its path.
– Seasonal trend (S): seasonal variations of the data within a year
– Cyclical trend (C): cyclical movement in the demand for a product
that may have a tendency to recur in a few years
– Random events (R): have no trend of occurrence hence they create
random variation in the series.
Additive Form: Y = T + S + C + R………..(1)
Multiplicative Form: Y = T.S.C.R………….(2)
Log Y= log T + log S + log C + log R………….(3)
Quantitative Methods:
Methods of Trend Projection
Contd…
• Graphical method
– Past values of the variable on vertical axis and time on horizontal axis
and line is plotted.
– Movement of the series is assessed and future values of the variable are
forecasted
– simple but provides a general indication and fails to predict future value
of demand
200
180
160
Demand for mobiles (in lakhs)
140
120
100
80
60
40
20
0
2001 2002 2003 2004 2005
Year
Quantitative Forecasting Methods
Quantitative
Time Series
Models
Models
2. Moving 3. Exponential
1. Naive
Average Smoothing
a) simple a) level
b) weighted b) trend
c) seasonality
1. Naive Approach
Demand in next period is the same as
demand in most recent period
May sales = 48 → June forecast = 48
A t + A t -1 + A t -2 + ... + A t -n 1
Ft 1 =
n
Ft 1 = w 1A t + w 2 A t -1 + w 3 A t -2 + ... + w n A t -n 1
• Weights
– decrease for older data
– sum to 1.0
Simple moving
average models
weight all previous
periods equally
2b. Weighted Moving Average: 3/6, 2/6,
1/6 Ft 1 = w 1A t + w 2 A t -1 + w 3 A t -2 + ... + w n A t -n 1
• How to choose α
– depends on the emphasis you want to place on
the most recent data
MSE = t =1
n
MSE/RMSE ExampleMSE = t =1
4
n
-10 10 100
te 2
MonthAdvertising Sales X 2 XY
January 3 1 9.00 3.00
February 4 2 16.00 8.00
March 2 1 4.00 2.00
April 5 3 25.00 15.00
May 4 2 16.00 8.00
June 2 1 4.00 2.00
July
TOTAL 20 10 74 38
General Guiding Principles for
Forecasting
• Design capacity
– Maximum obtainable output
• Effective capacity, expected variations
– Maximum capacity subject to planned and expected
variations such as maintenance, coffee breaks,
scheduling conflicts.
• Actual output, unexpected variations and demand
– Rate of output actually achieved--cannot exceed
effective capacity. It is subject to random disruptions:
machine break down, absenteeism, material shortages
and most importantly the demand.
Efficiency and Utilization
Actual output
Efficiency =
Effective capacity
Actual output
Utilization =
Design capacity
Volume
Growth Decline
0 Time 0 Time
Figure 5-1
Cyclical Stable
Volume
Volume
0 0
Time Time
Developing Capacity Alternatives
• Adjusting capacity
– Resources necessary to meet demand are
acquired and maintained over the time horizon
of the plan
– Minor variations in demand are handled with
overtime or under-time
• Managing demand
– Proactive demand management
Strategies for Adjusting Capacity
Demand
Production
Units
Time
Chase Demand
Demand
Production
Units
Time
Strategies for Managing
Demand
• Pure Strategies
• Mixed Strategies
• Linear Programming
• Transportation Method
• Other Quantitative
Techniques
Pure Strategies
Example:
QUARTER SALES FORECAST (LB)
Spring 80,000
Summer 50,000
Fall 120,000
Winter 150,000
Hiring cost = $100 per worker
Firing cost = $500 per worker
Regular production cost per pound = $2.00
Inventory carrying cost = $0.50 pound per quarter
Production per employee = 1,000 pounds per quarter
Beginning work force = 100 workers
Level Production Strategy
Level production
(50,000 + 120,000 + 150,000 + 80,000)
= 100,000 pounds
4
SALES PRODUCTION
QUARTER FORECAST PLAN INVENTORY
Spring 80,000 100,000 20,000
Summer 50,000 100,000 70,000
Fall 120,000 100,000 50,000
Winter 150,000 100,000 0
400,000 140,000
Cost of Level Production Strategy
(400,000 X $2.00) + (140,00 X $.50) = $870,000
Chase Demand Strategy
A Done
Build B
B Done
Build C
C Done
Build D
Ship On time!
85
Scheduling Definitions
86
Objectives in Job Shop Scheduling
88
Commonly Used Priorities Rules
Example Using SPT and EDD at Jill's Machine Shop-Work Center 101
91
Performance measures
2
Average number of jobs
94
Ex: FCFS
Average
Average Average Number of
Flow Time Tardiness Jobs at the
Rule (days) (days) Work Center
27 8.6 135/74=1.82
SPT
6.6 235/74=3.17
EDD 47
98
Two Machine Flow Shop
E nter E xit
M1 M2
102
Johnson’s Rule Conditions
103
Johnson’s rule
1. Select a job with the shortest processing time
If the processing time is on the first workcenter
Schedule the job right after the already scheduled at the
beginning of the list
If the processing time is on the second workcenter
Schedule the job right before the already scheduled at
the end of the list
2. Cross out the scheduled job and go to 1
104
Johnson’s rule
Example: Johnson’s rule
A 15 25
B 8 6
C 12 4
D 20 18
106
The sequence that minimizes the
makespan
A-D-B-C
MC1 15 20 8 12 13
15 35 43 55
MC2 25 18 6 4
15
15 40 58 64 68
Idle time = 28
Makespan = 68
107
Extension of Johnson’s Rule
To A Three Machine Flow Shop
• An extension of Johnson’s rule minimizes makespan in
some three machine flow shops (repetitive application of
the rule yields a schedule with least makespan)
• First, recall that in a three machine flow shop, every job
is processed first on Machine 1, then on Machine 2 and
then on Machine 3.
E nter E xit
M1 M2 M3
A C onceptual V iew of
A T hree-M achine Flow S hop
Extension of Johnson’s Rule
To A Three Machine Flow Shop
• The extension of Johnson’s rule does not guarantee an optimal makespan for
all three-machine flow shop cases. However, the extension guarantees an
optimal makespan
• if the largest processing time on the second machine is not larger than the
smallest processing times on
1. Machine 1 or
2. Machine 3 or
3. Both
• In Case 1 Machine 1 dominates Machine 2,
• In Case 2 Machine 3 dominates Machine 2 and
• In Case 3 both Machines 1 and 3 dominate Machine 2
109
Extension of Johnson’s Rule To A Three Machine Flow Shop
Extension of Johnson’s Rule
To A Three Machine Flow Shop
• Some examples when the rule applies are given in the next slide:
• Example (a): The largest processing time on Machine 2 = max (5, 3, 4, 2,
3) = 5 5 = min (6, 9, 5, 8, 7) = smallest processing time on Machine 1.
So, Machine 1 dominates Machine 2 and the extension of Johnson’s rule
applies.
• Example (b): The largest processing time on Machine 2 = max (6, 3, 2, 4,
5) = 6 6 = min (7, 8, 6, 9, 8) = smallest processing time on Machine 3.
So, Machine 3 dominates Machine 2 and the extension of Johnson’s rule
applies.
111
Extension of Johnson’s Rule
To A Three Machine Flow Shop