Chapter1 - Professional Communication in Today's Digital, Social, Mobile World

Business Communication Essentials
Eighth Edition
Chapter 1
Professional
Communication in
Today’s Digital,
Social, Mobile
World
Copyright © 2019, 2016, 2014 Pearson Education, Inc. All Rights Reserved.
Learning Objectives (1 of 2)
1.1 Define communication, and explain the importance of
effective business communication.
1.2 Explain what it means to communicate as a professional
in a business context.
1.3 Describe the communication process model, and explain
how social media are changing the nature of business
communication.
1.4 Outline the challenges and opportunities of mobile
communication in business.
Learning Objectives (2 of 2)
1.5 Define ethics, explain the difference between an ethical
dilemma and an ethical lapse, and list six guidelines for
making ethical communication choices.
1.6 Explain how cultural diversity affects business
communication, and describe the steps you can take to
communicate more effectively across cultural boundaries.
1.7 List four general guidelines for using communication
technology effectively.
1.8 Identify six related skills that you will have the opportunity
to develop as you work on your communication skills in
this course.
Understanding Why Communication
Matters
• LO 1.1 Define communication and explain the importance
of effective business communication.
Communication Is important to Your
Career
Communication Is Important (1 of 2)
To Your Company
• A Stronger Sense of Trust
• Closer Marketplace Ties
• Opportunities for Influence
• Better Productivity and Problem Solving
• Better Financial Returns and Results
Communication Is Important (2 of 2)
To Your Company
• Earlier Warning of Potential Problems
• Stronger, More Timely Decision Making
• Clear, Persuasive Marketing Messages
• Increased Employee Engagement
What Makes Business
Communication Effective?
• Provide practical information
• Give facts, not vague impressions
• Deliver information concisely and efficiently
• Clarify expectations and responsibilities
• Offer compelling, persuasive arguments and
recommendations
Summary of Discussion (1 of 8)
• In this section, we discussed the following:
– Communication Is Important to Your Career
– Communication Is Important to Your Company
– What Makes Business Communication Effective
• The next section will cover Communicating as a
Professional.
Communicating as a Professional
• LO 1.2 Explain what it means to communicate as a
professional in a business context.
What Is Professionalism?
• Excellence • Dependability
• Teamwork • Etiquette
• Ethical Behavior • Positive Attitude
Understanding What Employers
Expect from You (1 of 2)
• Possessing digital
information fluency
• Organizing ideas and
information
• Expressing coherent,
persuasive ideas
• Listening actively to
others
• Communicating in diverse
situations
Understanding What Employers
Expect from You (2 of 2)
• Using communication technologies effectively
• Using standard grammar and spelling
• Communicating in a civilized manner
• Practicing ethical communication
• Managing time and resources
• Using critical thinking
Communicating in an Organizational
Context
Adopting an Audience-Centered
Approach
– What Is Professionalism?
– Understanding What Employers Expect from You
– Communicating in an Organizational Context
– Adopting an Audience-Centered Approach
• The next section will cover Exploring the Communication
Process.
Exploring the Communication
Process
• LO 1.3 Describe the communication process model, and
the ways social media are changing the nature of business
communication.
The Basic Communication Model (1 of 2)
1. The Sender Has an Idea
2. Sender Encodes Idea as a Message
3. Sender Produces the Message
4. Sender Transmits the Message
The Basic Communication Model (2 of 2)
5. Audience Receives Sender’s Message
6. Audience Decodes the Message
7. Audience Responds to the Message
8. Audience Gives Feedback to Sender
Social Communication Model
Social Communication Model
(in Practice)
– The Basic Communication Model
– The Social Communication Model
• The next section will cover The Mobile Revolution.
The Mobile Revolution
• LO 1.4 Outline the challenges and opportunities of mobile
communication in business.
The Rise of Mobile as a
Communication Platform
• Globally, about 80 percent of Internet users access the
web with a mobile device
• Mobile is the primary communication tool for many
business professionals
• About 50 percent of U.S. consumers use mobile
devices exclusively to search online
• Smartphones keep people connected 24/7
Mobile Technologies Are Changing
Business Communication
• Mobile-First Approach
• Radical Connectivity
Mobile Technology and Business
Communication Practices (1 of 2)
• Challenges of constant connectivity
• Challenges for creating/consuming content
• Multitasking and other distractions
• Pressures on standards of grammar and writing
• Sensory and cognitive extensions
Mobile Technology and Business
Communication Practices (2 of 2)
• Security and privacy concerns
• Productivity and collaboration
• Assistance with business tasks
• Decision making and problem solving
• Engaging experiences for customers
– The Rise of Mobile as a Communication Platform
– Mobile Technologies Are Changing Business
Communication
– Mobile Technology and Business Communication
Practices
• The next section will cover Committing to Ethical
Communication.
Committing to Ethical Communication
• LO 1.5 Define ethics, explain the difference between an
ethical dilemma and an ethical lapse, and list six guidelines
for making ethical communication choices.
Unethical Communication (1 of 2)
• Plagiarizing Ideas or Products
• Omitting Essential Information
• Selectively Misquoting
Unethical Communication (2 of 2)
• Misrepresenting Numbers
• Distorting Visual Displays
• Risking Privacy and Security
• Failing to Disclose Financially Beneficial Relationships
Distinguishing Ethical Lapses from
Ethical Dilemmas
What’s an Ethical Dilemma?
• Choosing among Conflicting Alternatives
What’s an Ethical Lapse?
• Making a Choice That’s Clearly Unethical
Making Ethical Choices
• Have you defined the situation fairly ?
• What is your intention in communicating?
• What impact will your message have?
• What good or harm will be achieved?
• Will your assumptions change?
• Are you comfortable with the decision?
– Unethical Communication
– Distinguishing Ethical Lapses from Ethical Dilemmas
– Making Ethical Choices
• The next section will cover Communicating in a World
of Diversity.
Communicating in a World of Diversity
• LO 1.6 Explain how cultural diversity affects business
communication, and describe the steps you can take to
communicate more effectively across cultural boundaries.
Advantages of a Diverse Workforce
• Obtaining More
Views and Ideas
• Understanding
Diverse Markets
• Accessing a
Wider Pool of
Talent
Challenges of a Diverse Workforce
• Understanding the Effects of Culture
• Developing Cultural Competency
Key Aspects of Cultural Diversity
• Cultural Context • Age Differences
• Legal and Ethical • Gender Differences
• Social Customs • Religious Differences
• Nonverbal Signals • Ability Differences
Cultural Context
Legal and Ethical Differences
• Seek Mutual Ground
• Withhold Judgment
• Send Honest Messages
• Respect Cultural Differences
Social Customs
Nonverbal Communication
Age Differences
• Cultures that Value Youth
• Cultures that Value Seniority
• Cultures with Multiple Generations Shaped by World
Events
Gender Differences
• Perception of Men and Women
• Percentage of Management Roles
• Different Communication Styles
• Outdated Concepts of Gender and Sexual Orientation
Religious Differences
• Personal Beliefs
• Workplace Issues
Ability Differences
• Respect for Individuals
• Sensitivity to Differences
• Use of Assistive Technologies
Advice for Improving Intercultural
Communication (1 of 2)
• Avoid ethnocentrism
• Avoid stereotyping individuals
• Don’t assume others are like you
• Accept differences; don’t be judgmental
• Communicate respect in other cultures
Advice for Improving Intercultural
Communication (2 of 2)
• Tolerate ambiguity and control frustration
• Look beyond superficial factors
• Recognize your own cultural biases
• Be flexible and prepared to change
• Observe and learn about other cultures
Writing for Multilingual Audiences
• Use Plain Language • Use Precise Words
• Use Clear Examples • Cite Numbers Carefully
• Avoid Slang & Jargon • Be Brief
• Use Short Paragraphs • Use Transitions
Speaking with Multilingual
Audiences (1 of 2)
• Speak clearly and
simply
• Look for feedback
• Rephrase as needed
• Clarify your meaning
with examples
• Don’t “talk down” to
others
Speaking with Multilingual
Audiences (2 of 2)
• Learn common greetings and key phrases
• Listen with care and respect
• Adapt your style to the other person
• Check for comprehension often
• Clarify what will happen next
– Advantages of a Diverse Workforce
– Challenges of a Diverse Workforce
– Eight Key Aspects of Cultural Diversity
– Improving Intercultural Communication
– Writing for Multilingual Audiences
– Speaking with Multilingual Audiences
• The next section will cover Using Technology to Improve
Business Communication.
Using Technology to Improve
Business Communication
• LO 1.7 List four general guidelines for using communication
technology effectively.
Keeping Technology in Perspective
What Technology Can Do
• Help You Accomplish Essential Tasks
• Support Interpersonal Communication
What Technology Cannot Do
• Replace Interpersonal Communication
• Think for You or Supply Essential Skills
Using Tools Productively
• Using Technologies Effectively
• Using Technologies Efficiently
• Learning Advanced Features
Guarding Against Information
Overload
Message Recipients Message Senders
• Set Filters and Priorities • Consider the Audience
• Limit RSS and Twitter Feeds • Meet Audience Needs
Reconnecting with People Frequently
• Solve Tough Problems
• Maintain Interpersonal Relationships
• Learn about Other People
• Let People Get to Know Who You Are
– Keeping Technology in Perspective
– Using Tools Productively
– Guarding Against Information Overload
– Reconnecting with People Frequently
• The next section will cover Developing Skills for Your
Career
Developing Skills for Your Career
• LO 1.8 Identify six related skills that you will have the
opportunity to develop as you work on your
communication skills in this course.
Skills for Your Career
• Critical Thinking
• Collaboration
• Learn About Other People
• Knowledge Application and Analysis
• Business Ethics and Social Responsibility
• Information Technology Skills
• Data Literacy
– Six Related Skills to Develop as You Work on
Communication Skills
• This concludes our discussion of Chapter 1:
Professional Communication
Copyright

Chapter1 - Professional Communication in Today's Digital, Social, Mobile World

Uploaded by

Copyright:

Available Formats

Chapter1 - Professional Communication in Today's Digital, Social, Mobile World

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chapter1 - Professional Communication in Today's Digital, Social, Mobile World

Uploaded by

Copyright:

Available Formats

Business Communication Essentials

You might also like