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Fundamentals of Economics - Chapter 2

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100% found this document useful (1 vote)
171 views11 pages

Fundamentals of Economics - Chapter 2

Uploaded by

Alya Syakirah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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CHAPTER

2
DEMAND AND SUPPLY
LEARNING OUTCOMES

At the end of the chapter, you should be able to:


 Describe all types of goods.
 Explain the definition of demand, law of demand, individual
demand, and market demand.
 Differentiate between change in quantity demanded, change
in demand, the determinants of demand, and exceptional
demand.
 Explain the definition of supply, law of supply, individual
supply, and market supply.
 Differentiate between change in quantity supplied, change in
supply, the determinants of supply, and exceptional supply.

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© Oxford Fajar Sdn. Bhd. (008974-T), 2017 2– 3
CLASSIFICATION OF GOODS

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DEMAND, LAW OF DEMAND,
INDIVIDUAL DEMAND, AND MARKET
DEMAND
 Demand is defined as the different quantities of goods or services
which buyers are willing and able to buy at different possible prices
in a given period of time, ceteris paribus.
 Individual demand—this refers to the demand of goods and
services from a single consumer.
 Market demand—this is a horizontal summation of all the
individual demand in a particular market.
 The law of demand states that when the price of a good itself
increases, the quantity demanded for the good will fall and when
the price of the good decreases, the quantity demanded will
increase.

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© Oxford Fajar Sdn. Bhd. (008974-T), 2017 2– 6
DEMAND, LAW OF DEMAND,
INDIVIDUAL DEMAND, AND MARKET
DEMAND (cont.)
 The relationship between the individual demand and
market demand is illustrated as below:

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MOVEMENT ALONG A DEMAND
CURVE VERSUS SHIFT OF A DEMAND
CURVE

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DETERMINANTS OF DEMAND

 Price of the good itself (movement along a demand


curve)
 Consumers’ preferences
 Consumers’ income
 Number of potential consumers/Market size
 Changes in the prices of related goods and services
 Consumers’ expectations of future prices
 Socio and economic conditions

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SUPPLY, LAW OF SUPPLY, INDIVIDUAL
SUPPLY, AND MARKET SUPPLY (cont.)

Individual Supply and Market Supply

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CHANGE IN QUANTITY SUPPLIED AND
CHANGE IN SUPPLY

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© Oxford Fajar Sdn. Bhd. (008974-T), 2017 2– 14
DETERMINANTS OF SUPPLY

 Price of the good itself (movement along a supply


curve)
 Cost and availability of the factors of production
 Changes in the prices of related goods
 Level of technology
 Government or economic policy
 Producers’ expectations of future prices
 Number of suppliers

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