Scribd
Upload
441 views12 pages

Unit 2 UX Basics - Foundation of UX Design - 2

This document provides an overview of a university course on UI and UX design. The course objectives are to understand users, design experiences, elements of user experience, and visual design principles. It discusses understanding users through cognitive processes like attention, perception, memory, and problem-solving. Good design should account for human cognitive limitations and structure information to capture attention. The document lists references for further reading and provides contact information for the instructor, Dr. Shobha Tyagi, for the B.Tech in Computer Science and Engineering program.

Uploaded by

pratik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
441 views12 pages

Unit 2 UX Basics - Foundation of UX Design - 2

This document provides an overview of a university course on UI and UX design. The course objectives are to understand users, design experiences, elements of user experience, and visual design principles. It discusses understanding users through cognitive processes like attention, perception, memory, and problem-solving. Good design should account for human cognitive limitations and structure information to capture attention. The document lists references for further reading and provides contact information for the instructor, Dr. Shobha Tyagi, for the B.Tech in Computer Science and Engineering program.

Uploaded by

pratik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

School of Computing Science and Engineering

Course Code : BTCS9605 Name: UI & UX

UNIT II
Understanding Your Users
Designing the Experience
Elements of User Experience
Visual Design Principles

Name of the Faculty: Dr. Shobha Tyagi Program Name : B.Tech(CSE)


Objective

Objectives of this lecture -


▪ Understanding Your Users
▪ Designing the Experience
▪ Elements of User Experience
▪ Visual Design Principles
▪ Functional Layout
▪ Understanding Your Users

Why do we need to understand users?


• Interacting with technology is cognitive.
• Need to take into account cognitive processes involved and
cognitive limitations of users.
• Provides knowledge about what users can and cannot be expected
to do.
• Identifies and explains the nature and causes of problems users
encounter.
• Supply theories, modelling tools, guidance and methods that can
lead to the design of better interactive products.
▪ Understanding Your Users

Cognitive processes

• Attention
• Perception and recognition
• Memory
• Learning
• Reading, speaking and listening
• Problem-solving, planning, reasoning and decision-making
▪ Understanding Your Users

Attention
• Selecting things to concentrate on at a point in time from the mass of
stimuli around us.
• Allows us to focus on information that is relevant to what we are
doing.
• Involves audio and/or visual senses.
• Focussed and divided attention enables us to be selective in terms of
the mass of competing stimuli but limits our ability to keep track of all
events.
• Information at the interface should be structured to capture users’
attention, e.g. use perceptual boundaries (windows), colour, reverse
video, sound and flashing lights.
▪ Understanding Your Users

Attention
• Selecting things to concentrate on at a point in time from the mass of
stimuli around us.
• Allows us to focus on information that is relevant to what we are
doing.
• Involves audio and/or visual senses.
• Focussed and divided attention enables us to be selective in terms of
the mass of competing stimuli but limits our ability to keep track of all
events.
• Information at the interface should be structured to capture users’
attention, e.g. use perceptual boundaries (windows), colour, reverse
video, sound and flashing lights.
References

• A Project Guide to UX Design: For user experience designers in the field or


in the making (2nd. ed.). Russ Unger and Carolyn Chandler. New Riders
Publishing, USA, 2012.
• The Essential Guide to User Interface Design: An Introduction to GUI Design
Principles and Techniques, Third Edition Wilbert O. Galitz , Wiley Publishing,
2007.
• Si‐Jung Kim, Do‐Eun Cho., Technology Trends for UX/UI of Smart Contents.
The Korea Contents Association Review, 14(2016), 29‐33.
• Si‐Jung Kim, Do‐Eun Cho., Technology Trends for UX/UI of Smart Contents.
The Korea Contents Association Review, 14(2016), 29‐33.

Program Name: B.Tech (CSE)


Contact Information

Dr. Shobha Tyagi


[email protected]

Program Name: B.Tech (CSE)

You might also like