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Week 2 Lesson 1 2 - Quantitative Research, Characteristics and Importance

This document discusses quantitative research, defining it as research that uses numerical data and statistical analysis to explain phenomena. It notes that quantitative research is objective, generalizable, reduces problems to variables, and establishes cause-and-effect relationships. The document outlines advantages like producing reliable, replicable results, and disadvantages like ignoring context and limited accounts of human perceptions. Finally, it discusses how quantitative research is important in fields like education, business, healthcare, and science and technology for validating results and making informed decisions.

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Micaela Castillo
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128 views13 pages

Week 2 Lesson 1 2 - Quantitative Research, Characteristics and Importance

This document discusses quantitative research, defining it as research that uses numerical data and statistical analysis to explain phenomena. It notes that quantitative research is objective, generalizable, reduces problems to variables, and establishes cause-and-effect relationships. The document outlines advantages like producing reliable, replicable results, and disadvantages like ignoring context and limited accounts of human perceptions. Finally, it discusses how quantitative research is important in fields like education, business, healthcare, and science and technology for validating results and making informed decisions.

Uploaded by

Micaela Castillo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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UNIT 1 QUANTITATIVE

RESEARCH: ITS DEFINITION,


TYPES, PURPOSES, AND
GOALS
CHAPTER 1 WHAT IS QUANTITATIVE
RESEARCH?
DEFINITION OF QUANTITATIVE RESEARCH
• Quantitative research, according to Aliaga and Gunderson, (2000), is
“explaining phenomena by collecting numerical data that are analyzed using
mathematically based methods (in particular statistics)”.
• This type of research utilizes numbers and statistical analysis.
• It is ideal in studying phenomenon which must content with the problems of
measurement.
CHARACTERISTICS OF QUANTITATIVE
RESEARCH
• 1. It is reliable and objective.
• 2. It uses statistics to generalize a finding.
• 3. It reduces and restructures a complex problem to a limited
number of variables.
• 4. It looks at the connections between variables and establishes
cause and effect relationships in highly controlled circumstances.
CHARACTERISTICS OF QUANTITATIVE
RESEARCH

• 5. It tests theories or hypotheses.


• 6. It assumes that the sample is representative of the population.
• 7. The subjectivity of its methodology is a secondary concern.
• 8. It deals with the details of the subject.
ADVANTAGES OF QUANTITATIVE
RESEARCH

• 1. It allows the researcher to measure and analyze the data to arrive at an


objective answer to the problem posed or stated.
• 2. The result is reliable since the study uses a big sample of the population.
• 3. Standards are usually used in choosing the instruments, in sampling
procedures, and in choosing the most appropriate statistical treatment, thus
making the research replicable.
ADVANTAGES OF QUANTITATIVE
RESEARCH
• 4. Personal biases can be avoided since personal interaction is not
part of the research process.
• 5. Processes involved are simplified since the steps in doing
quantitative research are made easy and systematic.
• 6. Result can be reduced through statistical treatments and
interpreted in a few statements.
DISADVANTAGES OF QUANTITATIVE
RESEARCH
• 1. The context of the study of the experiment is ignored in such a way that it
does not consider the natural setting where study is conducted.
• 2. Having a large study sample requires researchers to spend more resources.
• 3. Result are limited since they are usually based on the analysis of numbers
and are not obtained from detailed narratives.
• 4. It provides less elaborate accounts of human perceptions.
DISADVANTAGES OF QUANTITATIVE
RESEARCH
• 5. In experiment research, the level of control might not be normally placed
in the real world because it is usually done in a laboratory.
• 6. Preset or fixed alternative answer may not necessarily reflect the true
answers of the participants.
• 7. Findings can be influenced by the researcher’s perspective since most of
the time, the participants are unknown to him/her.
IMPORTANCE OF QUANTITATIVE
RESEARCH IN DIFFERENT FIELDS

• Most areas of study have to deal with processes that involve


experimentations, tests, and research.
• In these situations, quantitative measures are more or less involved.
• In validating result or findings, quantitative research can be useful.
EDUCATION
• Quantitative research can be used in measuring the level of performance of
students as well as the teachers.
• It can also be used to assess the effectiveness of the methods used, the
different programs conducted, and the satisfaction of all stakeholders in the
educational sector including students, faculty, parents, administrators, the
community, the government, and non-governmental organizations.
BUSINESS
• Quantitative research is a very valuable tool in business when it is
used intelligently.
• It can improve the overall marketing strategy; help the company
make informed decisions on how to move forward with a particular
product or service; and even solicit consumer’s opinions for
productivity.
MEDICAL AND HEALTH ALLIED SERVICE
• Since health practitioners are concerned with human life, the
discharge of their duties is very critical.
• Thus, healthcare procedures, routines, and other systems
must be based on the result of scientific investigation.
SCIENCE AND TECHNOLOGY
• The noted observation for a phenomenon, the rate of processing of
certain devices, and the time consumed for any procedure are factors
to be considered.
• The data collected will lead to a more responsible and accountable
operation of the different components of technology.

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