LESSON

MULTIMEDIA
04
definition, types, and functions
FOOD FOR THOUGHT
Preliminary
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and ICT
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Upon observing the following application software,

rate them from 1-10 in terms of:

 Usefulness
 Complexity
Usefulness and Complexity

1. Microsoft Word
Usefulness and Complexity

2. Adobe Photoshop
Usefulness and Complexity

3. Canva
Usefulness and Complexity

4. Microsoft Publisher
Usefulness and Complexity

5. Microsoft Power Point

What is Multimedia?
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 Multimedia is the integration of

text, sound, graphics, animation, and
video into a single unit.
 Comes from the words “multi” and
“media”.
 Multi – Various
 Media – Any hardware or
software used for communicating.
Rich Media Content
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 Digital advertising term for

an ad that includes advanced
feature like video, audio,
and others that encourage
viewers to interact and
engage with content.
Which to click???
Types of Rich and Multimedia Content
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Te x t Gaming
Image
Audio
Vi d e o
Animation
1. Text
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 Basic element of multimedia. It

involves the use of text types, sizes,
colors, and background colors.
 Contents express specific information
 In the format of .txt

 Example: Notepad, WordPad

2. Image
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 Image makes the content more

visually appealing.
 Helps illustrating ideas through still
pictures.
 Common image file format used:
JPEG, PNG, GIF, TIFF, and RAW
IMAGE FILE FORMATS
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 TIFF (.tif) – Tagged Image File format

 JPEG (.jpg) – Joint Photographic Experts Group
 GIF (.gif) – Graphic Interchange Format
 PNG (.png) – Portable Network Graphics
 RAW (.raw) – Raw image files
AUDIO FILE FORMATS
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3. Audio
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 Aids interaction with the user, can

also be added as background.
 Common audio formats:
 .wav
 .mp3
 .m4a
 .midi
AUDIO FILE FORMATS
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 Waveform Audio File (.wav) – first

generation uncompressed format.
 MPEG Layer-3 (.mp3) – saves
valuable space while maintaining near-
flawless quality of the original source
of sound
AUDIO FILE FORMATS
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 MPEG-4 Audio (.m4a) – used in a

modern setting due to increased quality
demand.
 Musical Instrument Digital Interface
(.midi) – designed for recording and
playing back on digital synthesizers.
VIDEO FILE FORMATS
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.avi .mov .mp4 .flv .wmv

4. Video
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 Adds more attraction to users.

 Common video formats:
 .avi
 .flv
 .wmv
 .mov
 .mp4
VIDEO FILE FORMATS
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 Audio Video Interleave (.avi) – Developed by

Microsoft and publicized in November 1992.
 Flash Video Format (.flv) – Encoded by Adobe Flash
software. They can be played via the Adobe Flash
Player.
 Windows Media Video (.wmv) – Developed by
Microsoft designed for web streaming.
VIDEO FILE FORMATS
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 Apple Quicktime Movie (.mov) – Designed by

Apple. Inc. Usually high in quality but big in size.
 Moving Pictures Expert Group (MP4) – First
introduced in 1998, uses separate compression for
audio and video tracks.
5. Animation
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 Process of making a static image look

like its moving.
 In multimedia, digital animation is used:
 2D Animation – usually side scrolling
 3D Animation – creating movements
to the three dimensions.
6. GAMING
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 Gaming refers to playing electronic

games, whether through consoles,
computers, mobile phones or another
medium altogether. Gaming is a nuanced
term that suggests regular gameplay,
possibly as a hobby.