Lecture 1: An Introduction To Economics: What Will Be Considered in This Unit?
Lecture 1: An Introduction To Economics: What Will Be Considered in This Unit?
Lecture 1: An Introduction To Economics: What Will Be Considered in This Unit?
Economics
What will be considered in this unit?
What is economics?
• A set of frameworks for analysing the
interaction of individuals, groups,
governments and countries in relation to the
exchange of goods, services, money and
information.
• Economics is another perspective on
individual and social behaviour
• It is a social science that sometimes uses
techniques derived from the sciences
Economics & the knowledge tree
Philosophy
Economics Psychology
Biology
Maths
Physics
Economists in Action
• Macro-economists: Studying national economies
– advising governments
– private financial market advice
• Micro-economists: Studying particular markets
– labour economists
– natural resource economists
– social economists (eg the economics of crime)
Purpose of the unit
• To introduce the basic frameworks
• To introduce you to the ‘economic way of
thinking’
– ‘How would an economist analyse this issue?’
• To familiarise you with the language
• To develop the capacity to interpret basic
economic data
If you understand economics you have
the potential to:
• Better understand the factors that most affect
businesses
• Better understand human behaviour
• Anticipate economic trends, such as interest rate
and the share market
• Make better choices in your private and work
lives
• Make better use of knowledge gained in
other disciplines
The Level of This Unit
• A lot of assumptions and simplifications are
used in order to get to basic concepts
• Concepts reflect tendencies in the ‘real
world’ but do not explain every detail
• Focuses on mainstream economics
– There is considerable debate on many ideas
• Later units explain and qualify more of the
assumptions
Some of the Ten Principles
1. Decisions mean trade-offs
• Individuals
– Time, money & life choices
• Business
– Expenditure, product, investment
• Governments
– Equity vs efficiency
– Taxations vs welfare
– Freedom vs regulation
2. Opportunity Cost
• The true cost of a decision is what you ‘give
up’
• True cost = explicit cost (money outlayed)
+ implicit cost (things you forego)
3. Rational people think at the
margin
• Modern microeconomics is based on the
idea of considering the next step
– The satisfaction gained from consuming one
more item (marginal utility)
– The cost of producing one more item (marginal
cost)
– Don’t focus on average costs or returns or sunk
costs
• The economics of the ‘next step’
4. People Respond to Incentives
• Examples
– Lower income tax & higher consumption
– Higher sales tax on cigarettes & lower
consumption
• But, beware the unintended consequence
– Eg increased garbage dump prices & littering
5. The ‘universal’ benefits of trade
• Specialisation in production and trade leads
to a net increase in available goods
• The basis of industrial modernisation
6. Markets are a good way to
organise economic activity
• Freedom of consumption & production
• Relatively efficient exchange system
• Consumer demand is the key market signal
7. Governments can sometimes
improve markets
• Market failure
– Externalities (eg pollution)
• Public goods (eg defence)
• Social decisions
• Monopoly or unfair power relationships
Thinking Like an Economist
Economist as Scientist
• The Use of Assumptions
– eg Consumption behaviour
– Stock market behaviour
• Theories
• The Use of Models
• Observation & Data collection
An Example of an Economic
Model
The Circular Flow
• A mind map for thinking about the
economy
• Identifies the economists’ ‘building blocks’
• Differentiates goods and factor markets
• Shows the economy as an interconnected
system
Factor Markets
Factors of Firms’
Production Expenditures
Households’ Factors of
Income Production
Households Firms