Business Development Business Development: Punjabi University Patiala School of Management Studies

BUSINESS DEVELOPMENT
Punjabi university Patiala

School of management studies Submitted to –DR. Dhiraj
sharma
Submitted by – Swati sharma
Roll.no. – 20421074
Class – MBA-1 section B
CONTENT
o Introduction
o Definitions
o Terms
o Business Process Management
o Business Process Modeling
o Sales vs. Business Development Business
o Development Strategies [Growth Strategies]
o TIPS on How Will You Grow?
INTRODUCTION
BUSINESS DEVELOPMENT INVOLVES THE

VARIOUS TECHNIQUES DESIGNED TO
HELP A COMPANY GROW BY DEVELOPING
NEW BUSINESS OR EXPANDING
PRODUCTS/SERVICES.
Understanding the Basics of Business Development
Business development activities extend across different departments, including sales,
marketing, project management, product management, and vendor management.
Networking, negotiations, partnerships, and cost-savings efforts are also involved. All
of these different departments and activities are driven by and aligned with the business
development goals.
DEFINITION
Business development, is a mix of sales, marketing,

negotiations, networking, project management and
contract review.
“Business development is a set of tasks and

processes meant to develop and implement growth
opportunities within (and between) organizations
and to do so in a sustainable and profitable way.”
TERMS
BD – BUSINESS DEVELOPMENT
CRM – CUSTOMER RELATIONSHIP
MANAGEMENT
MI – MANAGEMENT INFORMATION
BPM – BUSINESS PROCESS MANAGEMENT /
BUSINESS PROCESS MODELING
CUSTOMER RELATIONSHIP
MANAGEMENT
Customer relationship management (CRM) is the
combination of practices, strategies and technologies
that companies use to manage and
analyze customer interactions and data throughout
the customer lifecycle. The goal is to
improve customer service relationships and assist
in customer retention and drive sales growth.
MANAGEMENT INFORMATION
A management information system (MIS) is a

computer system consisting of hardware and software
that serves as the backbone of an organization's
operations. An MIS gathers data from multiple online
systems, analyzes the information, and reports data to
aid in management decision-making.
BUSINESS PROCESS
MODELING
Business process modeling (BPM): in systems engineering is
the activity of representing processes of an enterprise, so that the
current process may be analyzed or improved. BPM is typically
performed by business analysts, who provide expertise in the
modeling discipline; by subject matter experts, who have
specialized knowledge of the processes being modeled; or more
commonly by a team comprising both. The business objective is
often to increase process speed or reduce cycle time; to increase
quality; or to reduce costs, such as labor, materials, scrap, or
capital costs.
SALES VS. BUSINESS DEVELOPMENT
BUSINESS
SALES DEVELOPMENT
DEVELOPMENT
Essentially, business In simple terms, sales
development determines development is responsible
how much a business will for creating a relationship
grow, where that growth will with customers in order to
come from, and what align them with your
approach is needed to attain products or services
that growth
Intensive GROUTH
intensive growth is when a firm grows by expanding its product line or
its market reach. Thus, if a firm introduces a new product, enters a new
market, or further develops its own competency, than the firm is
undergoing intensive growth. Intensive growth strategies are likely to
help the firm grow in the market faster and make the company stronger.
INTEGRATIVE GR0WTH
a strategy for growth in which a firm acquires some other
element of the chain of distribution of which it is a member.
See: Backward Integration Forward Integration Horizontal
Integration.
Diversification strategy
The last strategy of intensive growth is diversification strategy. Most commonly observed in
geographical expansion, this form of intensive growth strategy takes place when a new product is
introduced in a new market. Thus the challenges involved in diversification strategy is huge, but
if the strategy is a success, than the profit and return on investment is huge as well.

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BUSINESS DEVELOPMENT

Punjabi university Patiala

BUSINESS DEVELOPMENT INVOLVES THE

Business development, is a mix of sales, marketing,

“Business development is a set of tasks and

A management information system (MIS) is a

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