Unit -4

Emerging
1
Technologies
 Contents
2
 Meaning of Internet of Things
Components of IoT
Benefits of IoT
Types of Product – Service hybrid
Examples of IoT enabled Innovations
Impact of IoT on Business
Future of IoT
Case Study on IoT
Cont….
 Contents
3
Innovative Leadership & Network
Leadership, Skills and Characteristics
for Innovative Leadership
Meaning of Innovation Network
Significance of Innovation Network
Steps to Build an Innovation Network
Define Social Media Analysis,
s
 Meaning of Internet of Things
4

 The word "Internet of Things" has two main parts:

Internet and Things.

 Internet being the backbone of connectivity, and

Things means objects /devices that sense and collect data
and send it to the internet. This data can be accessible by
other “Things” too.

 The term “Internet of Things” is attributed to Kevin

Ashton of Procter & Gamble, who in 1999 article used
the phrase to describe the role of RFID tags in making
supply chains more efficient.
 Meaning of Internet of Things
5
 Meaning of Internet of Things
6

 The internet of things (IoT) is a computing concept that describes

the idea of everyday physical objects being connected to the
internet and being able to identify themselves to other devices.

 It is a system of interrelated computing devices, mechanical and

digital machines, objects, animals or people that are provided
with unique identifiers (UIDs) and the ability to transfer data
over a network without requiring human-to-human or human-to-
computer interaction.

 The term is closely identified with RFID as the method of

communication, although it also may include other sensor
technologies, wireless technologies or QR codes.
 Components of IoT
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 Components of IoT
8
 Physical objects: Things that are connected in a single
network. Example: A car, a building, an animal etc.
 Sensors: A hardware which  senses the environment around a
 physical object. Examples of sensors are:
 Accelerometers: Used for sensing temperature.
  Magnetometers: Used for sensing proximity.
  Gyroscopes: Used for sensing image.
 People: Who controls the IoT via mobile or computer application.
 A Cloud/server infrastructure/IoT Platform: The sensors can be
connected to the cloud through various mediums of communication
and transports such as cellular networks, satellite networks, Wi-Fi,
Bluetooth etc.
 The central services  are used to process large amount data collected
by a  device, provide analytics and host the entire IoT
ecosystem. Cloud computing services are popularly used in IoT.
 Components of IoT
9  Network: IoT components use a wired or wireless computer network
to connect and communicate with each other in the IoT ecosystem.
 Analytics: Data analytics needs to be applied to the data as the value is
not in the raw bits and bytes, but rather in the insights gathered from
them.
 Big data analytics tools vary from simple statistical tools to more
sophisticated machine learning approaches. For instance, statistical
tools find the known's in the data; machine learning finds the known
unknowns; and deep learning is able to find the unknowns.
 User Interface: It determines how the data is presented to the final
users.  A user sometimes might also have an interface through which
they can actively check in on their IOT system. For instance, a user
with the help of a camera installed in his house, might check the video
recordings and all the feeds through a web server.
 Benefits of IoT
10

 Smart Cities: IoT can be applied to things

like transportation networks: "smart cities"
which can help us reduce waste and improve
efficiency for things such as energy use.
 Medicine: Connected devices can help
medical professionals monitor patients inside
and outside of a hospital setting.
 Computers can then evaluate the data to help
practitioners adjust treatments and improve
patient outcomes.
 Benefits of IoT
11
 Urban Planning
Sensors that have an IP address can be placed under a
busy streetand city officials can alert drivers about
upcoming delays or accidents.
Intelligent trash cans are able to notify the city when
they become full, thus optimizing waste collection
routes.
 Competitive advantage for business
By tracking data about energy use and inventory levels,
a firm can significantly reduce its overall costs.
Connectivity may also help companies market to
consumers more effectively. treatments and improve
patient outcomes.
 Benefits of IoT
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 Retailing
By tracking a consumer’s behavior inside a store, a
retailer could theoretically make tailored product
recommendations that increase the overall size of the
sale.
Once a product is in a consumer's home, that product
can be used to alert the owner of upcoming service
schedules and even prompt the owner to book the
appointment.
 Animals
Sensors are implanted in the ears of cattle would allow
farmers to monitor cows’ health and track their
movements, ensuring a healthier, more plentiful supply
of milk.
 Benefits of IoT
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14 Product – Service Hybrid
 The combination of a product and a service is a product-
service hybrid.
 For example, the iPod and iTunes were a famous example of
this approach. Yet, they were complementary hybrids – it was
possible to use an iPod without iTunes and vice-versa.
 Another example: A satellite radio service where a purchaser
must also then subscribe to the radio bundle that works with
that service. It becomes a product-service hybrid which is
fully dependent and thus must be managed as a single entity.
 Car dealers, tie the purchase of a new car to servicing, repair,
MOTs etc. where possible.
15 Product – Service Hybrid
 In the given product lifecycle diagram many products have
the assumption of services (such as reuse and recycling)
 Types of Product – Service Hybrid
16  The Harvard Business Review offers four types of product-service
hybrid:
i. Flexible bundles. These are collections of products and services
which can be completely independent but which add large value
when combined. Example: Oracle on Demand where Oracle not
only offers its packaged database software products but also
consulting and management services for customization of the
product.
ii. Peace-of-mind bundles. A combination of product(s) and service(s)
that amount to a “best of breed” offering where a market leading
product can be combined with a “faceless” service (or vice-versa) to
bring additional value. The product(s) and service(s) involved here
are likely to be complementary rather than dependent on each other.
Example: Otis the company manufacturing elevator equipment, has
combined high-quality elevator equipment with a premium service of
elevator maintenance. Otis has differentiated itself from its
competitors, which are typically strong in one area or the other, but
not both.
17

i. Multi-benefit bundles. The hybrid here is both

complementary and dependent and often inseparable.
Example: TiVo’s product (the digital video recorder) is
useless without its add-on service.
ii. One-stop bundles. Unrelated products and services
brought together to offer larger value to a customer and
focus on convenience.
Example: Regis Corporation, a $2.6 billion hair care
company, owns more than 13,000 salons worldwide,
including Sassoon, Supercuts, and Mastercuts, where it
sells hair care and beauty products. 
18
Product-Service Hybrid – Advantages
 Opportunity to increase margins (selling two things rather
than one)
 Opportunity to create increased dependence on the brand
(and in particular the cost of changing to a competitor
theoretically rises)
 Opportunity to meet all of a customer’s needs or wants
rather than some of them (for improved user experience)
 Opportunity to deepen the relationship with a customer by
providing more touch points to interact with that customer
 Examples of IoT Enabled Innovations
19
 Ray
 This smart phone platform works with hundreds of devices.
Therefore there is no need to have many remotes.
 Besides controlling the entertainment devices, it offers a
recommendation engine that learns from what you choose to watch
so it can help you find more programs and content like those
preferences.
 Arrayent
 The IoT cloud-based platform is now being used by many brands to
get connected and get closer to their customers. This includes
connecting products as well as business processes and departments.
 The platform also provides a way to share all the data is collected in
a way that an entire company can easily access and analyze together
for greater collaboration and insights.
 Examples of IoT Enabled Innovations
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 SkyBell
SkyBell is the  smart video doorbell that allows a user to see, hear,
and speak to visitors whether the user is at home or away.
This smart doorbell sends live HD video to the user’s smartphone
with the free mobile app for iOS and Android-based devices.
It also has full-color night vision and a motion sensor that alerts the
user about a visitor at the door even if the visitor doesn’t press the
doorbell button.
 MyMDBand
This is a wearable digital device is actually a medical emergency
bracelet.  
It provides medical information about the wearer and uses GPS and
location information to adapt the information to the local language
when the wearer has any type of medical emergency.
A caregiver can scan a laser-engraved QR code on the band’s buckle
to get health information about the wearer.
 Impact of IoT on Business
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 The impact of IoT is felt most in the business world

because it has changed the methods of different business
operations and also the way information is collected and
exchanged.
 The business world is changing with the introduction of
IoT in the following ways.
Inventory Tracking and Management
Data Sharing And Perception
Productivity And Efficiency
Remote Work
Skilled Workers
 Impact of IoT on Business
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Inventory Tracking and Management:
 IoT software and devices can be installed in the storage
units and warehouses so as to manage the inventory
changes without the need for human intervention.
 Example: Tags related to the model, a batch number,
etc. are scanned by RFID readers. Upon scanning, a reader
extracts tags’ IDs and transmits them to the cloud for processing.
 Along with the tags’ IDs, the cloud receives the data about the
reader’s location and the time of the reading.
 Based on this data, the cloud states the location of the item with
the corresponding ID, visualizes the findings and displays real-
time updates about inventory items’ movements that can be
monitored to the solution users, allowing them to monitor the
inventory using a smart phone or a laptop from anywhere, in
real time.
 Inventory Tracking
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
 Impact of IoT on Business
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Data Sharing And Perception

 All businesses function and grow with the help of data collection and
exchange, and the introduction of IoT has completely changed how data is
handled.
 Apart from offering greater access to consumer data, IoT devices track and
record patterns in which a consumer interacts with the devices.
 This makes the devices smarter, which allow them to offer a better user
experience; simultaneously helping businesses in interpreting that data for
improvement and growth.
Productivity And Efficiency
 With better information about the consumers and the market, the productivity
of any business can be increased notably.
 IoT devices can be connected to each other and controlled to improve
efficiency, which in turn has direct effects on the productivity of the business.
 IoT software and appliances allow workers to accomplish large-scale tasks in a
faster and error-free fashion. 
 Impact of IoT on Business
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Remote Work
 With IoT technology, there is no need of physical presence of
human beings to handle work at the venue.
 If the business does not have to deal with physical inventory, then
maximum use of IoT technology can be made because it allows
the employees to connect and work remotely,
 Studies have proven that remote workers are happier and more
productive, thereby significantly improving business functions.
Skilled Workers
 The fact that IoT devices and software require basic knowledge
and the ability to interact with technology makes it necessary for
businesses to focus on recruiting skilled workers who can handle
IoT technology efficiently. 
 Future of IoT
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 Future of IoT
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 Future of IoT
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 Future of IoT
29  By 2025, it is estimated that there will be more than to 21 billion
IoT devices
 More cities will become “smart”. Cities will be able to automate,
remotely manage, and collect data through things like visitor
kiosks, video camera surveillance systems, bike rental stations, and
taxis.
 Artificial intelligence will continue to become a bigger thing.
Smart home hubs, thermostats, lighting systems, and even coffee
makers collect data on your habits and patterns of usage.
 5G Networks will continue to fuel IoT growth. They would
provide greater speed and the ability to connect more smart devices
at the same time.
 Faster networks mean the data accumulated by the smart devices
will be gathered, analyzed and managed to a higher degree.
 The development of driverless cars as well as the connected
vehicles already on the road will benefit from data moving faster.
 Innovative Leadership
30  In the rapidly changing world today, it is crucial for
organizations to be innovative in order to stay competitive in the
market and ensure continued success.
 This need for innovation has brought on a requirement for
leaders who are capable of influencing and inspiring creative
efforts.
 An innovative leader recognizes a great idea – perhaps devised
by a subordinate – and envisions the path that leads to that
idea’s becoming a reality.
 Creative genius is less important in an innovative leader than is
the ability to form a vision around an idea or set of ideas.
 And once the innovative leader has formed that vision, he/she
shares it with employees, suppliers and business partners the
vision as well as enthusiasm for turning that vision into a reality.
 Characteristics of Innovative Leadership
31
i. Risk tolerance
ii. Domain expertise
iii. Openness
iv. Low anxiety
v. Emotional stability
vi. Confidence
vii. Action oriented
viii.Collaborative inquiry
ix. Serious play
x. Paying attention
 Characteristics of Innovative Leadership
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Risk tolerance:
Innovation is synonymous with creativity.
Free-flowing creativity involves a great deal of risk.
A leader should have high level of tolerance.
 He/she should have the uncanny knack to consider
all possible eventualities to make well-calculated
risks.
Domain expertise:
Leaders must have the required domain expertise to
communicate effectively with their team,
Understand the inherent risks and advantages of a
creative idea.
 Characteristics of Innovative Leadership
33
Openness
 Leaders should be receptive and open to exploring the idea
when team members come up with a new idea,
 Openness to new ideas, even radical ones, significantly
contributes to the creation of a highly innovative climate in
the organization.
Low anxiety levels
 Anxiety is contagious, especially if it comes from a leader.
 Leaders should have typically low levels of anxiety.
 This helps them create an environment where people feel
comfortable and secure, rather than anxious and threatened.
 Characteristics of Innovative Leadership
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Emotional stability
 An innovation leader should be grounded with emotions under control.
 For example, huge swings from an elated mood to depression, and then
back to elation is not desired. Ideally, an innovation leader is wired to be
happy and positive.
Confidence
 Even in face of swiftly changing business environment, a leader should
have the confidence in his/her ability to succeed, and hold the belief that
the outcomes are likely to be positive even in the face of unknown risks.
Action oriented

 To be effective a leader should have the inclination to jump into the

fray of action and actively participate in the innovation process.
 They feel energized by the action, and enjoy the exhilaration of
leading change that leads to improvement and innovation.
 Characteristics of Innovation Leadership
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Collaborative inquiry

 Creative insights that come from intelligent and non-judgmental sharing

of ideas can give rise to continual innovation that propels the organization
to greater heights.
 An innovation leader facilitates the process of collaborative enquiry, and
encourages open dialogue between people who are involved in the
situation.
Serious play

 All work and no play makes Jack a dull boy, and dullness rarely sparks
innovation.
 Innovation requires having fun and bending of rules.
 Leaders should generate insight and knowledge through non-traditional
ways such as experimentation, free exploration, improvisation, and rapid
prototyping.
 Characteristics of Innovative Leadership
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Paying attention
 Paying attention means being a keen observer,
looking deeply at the situation, and perceiving new
patterns and details.
 The ability to notice things that may have gone
unnoticed will help innovation leaders make accurate
assessments and figure out the best solution to a
problem.
 Innovation Network
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Definition:
 A structured network of N organizations sharing common
goals related to research and/or development of new
products/technologies (e.g. The Human Genome Project).
 This network type is characterized by a decentralized
structure, low-medium competition and uncommon scope of
operations among members.
  Innovation network is a complex linkage of several
co-operative partners who agree on and practice an
intentional, lasting and interactive co-operation based on
the division of labor for the innovation process.
 Innovation Network – Example
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 Innovation Network – Examples
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 Peer to peer networks: Non-competitive, or even
competitive companies sharing insights and co developing
 Supply chain networks: Innovation across the value chain
 Internal networks: Forums and mechanisms to share
knowledge and ideas within large, distributed organizations
 “Feeder” networks: Larger, centralized entity leveraging
external partners in coordinated development.
 Customer/User group networks: Advisory groups or other
forums designed to involve customers in bringing forward
both needs and customer-developed solutions.
 Events and forums: Discrete events aimed at creating and
nurturing a network of innovators.
 Innovation Network – Types
40
 There are two types of Innovation Networks:
 Internal Innovation Network:
 It serves to bring together the internal business units
that have a common issue which they cannot solve
themselves.
 For these types of issues, the internal network provides
strategic direction, operational infrastructure and
support as partnerships develop.
 The internal network serves to build bridges throughout
the organization as new ideas impact people and
processes outside the original innovation network. 
 Innovation Network – Types
41
 External Innovation Network
  It consists of individuals, small and large corporations,
startups, academic and government institutions that are
outside the organization and who are willing to
collaborate to create new ideas, products, services or
business models.

 This diverse network works on a common platform

with aligned goals to solve a defined issue or problem.
 Innovation Network – Characteristics
42
 Customer needs: Networks are used to identify customer needs and
to serve them accordingly.
 Interactive: Potential customers specify their needs at an early stage
and evaluate intermediate results. Co-operation contracts help achieve
expected mutual gains.
 Self-management: Networks operate often with different leaders for
different aspects, and leadership may be constantly changing.
 Common purpose: The participants – nodes – in networks share a
common purpose. This may be a vision, a mission or a more concrete
goal.
 Dynamic: Networks are dynamic structures, which change in terms
of type and number of participants, roles of participants, etc. Later
they come to an end.
 Innovation Network – Significance
43

 Following are the advantages of Innovation networks:

Networks open access to a variety of sources of information.
They offer a broader range of learning opportunities than is the
case with hierarchical organizations.
They offer a more flexible and, at the same time, more stable base
for coordinated and interactive learning than does the anonymity
of the market.
They represent mechanisms for creating and accessing tacit
knowledge.
Innovation networks may complement written, codified
information, and it may help to make documents more effective
for action.
Networking may also replace the production of codified
information because it is more cost-effective than producing books
or databases.
 Innovation Network – Significance
44
 Following are the advantages of Innovation networks:
Networks open access to a variety of sources of information.
They offer a broader range of learning opportunities than is
the case with hierarchical organizations.
They offer a more flexible and, at the same time, more
stable base for coordinated and interactive learning than
does the anonymity of the market.
They represent mechanisms for creating and accessing tacit
knowledge.
Innovation networks may complement written, codified
information, and it may help to make documents more
effective for action.
Networking may also replace the production of codified
information because it is more cost-effective than producing
books or databases.
 Steps to Build An Innovation Network
45
 Steps to Build An Innovation Network
46
 Identify Sources and Players:
 Based on the strategic and technology goals, identify sources
of ideas for the areas of interest.
 Broadly look outside of the industry for specific groups,
people and organizations focused on innovation and
technology development for these areas.
 For example, a medical products company may look to groups
and companies that are developing breakthrough sensors for
industrial applications as a source of new innovation that can
be applied to medical devices.
 Network members may cut across technology and market
expertise.
 Recruit members with a promise of access to other thought
leaders in the arena and the opportunity for them to learn as
well as share.
 Steps to Build An Innovation Network
47

 Informally launch
 Create early relationships via informal interaction
events and forums.
 The focus of these early efforts can simply be the
sharing of best practices across the group.
 From these interactions, nurture one-to-one
relationship building.
 Informal launch provides everyone with the
opportunity to test interest and fit without the
pressure of formal evaluation and judgment for
acceptance and rejection.
 Steps to Build An Innovation Network
48
 Formalize and manage the network:
 As the informal events continue, it becomes important for more
formal mechanisms to be put in place for more efficient
management of the process.
 Also ensure that the network is focused on addressing the
problem statements in the original charter.
 Often this includes online collaboration tools and forums to
permit synchronous or asynchronous collaboration around
problems and ideas.
 The goal in formalizing innovation networks is to create the
‘sense of community’
 An effective way to create this sense of community is to create
opportunities for shared experiences.
 Steps to Build An Innovation Network
49
 Experiment and measure:
 Open innovation is not a linear process and it is complex.
 The key is to use innovation networks to continually scan for
both needs (trends, problems, opportunities) and solutions
(technologies, products, companies).
 These networks and the initiatives within them need to be
treated as strategic experiments.
 Steps to Build An Innovation Network
50
 Experiment and measure:
 Open innovation is not a linear process and it is complex.
 The key is to use innovation networks to continually scan for
both needs (trends, problems, opportunities) and solutions
(technologies, products, companies).
 These networks and the initiatives within them need to be
treated as strategic experiments.
 Define Social Media Analytics
51

 Social media analytics is the practice of gathering data

from social media websites and analyzing that data using
social media analytics tools to make business decisions.
 Social media analytics tools are pieces of web application
analysis software that are used to monitor, assess and
consequently improve social media performance.
 The most common use of social media analytics is to
mine customer sentiment to support marketing and
customer service activities.
 Social Media Analytics – Process

52

 The first step in a social media intelligence initiative is to

determine which business goals the data that is gathered
and analyzed will benefit.

 Typical objectives include increasing revenues, reducing

customer service costs, getting feedback on products and
services, and improving public opinion of a particular
product or business division. 

 Once the business goals have been identified, businesses

should define key performance indicators (KPIs) to
objectively evaluate the business analytics data.
 Social Media Analytics – Importance

53

 There is a tremendous amount of information in social

media data.

 In decades past, enterprises paid market research

companies to poll consumers and conduct focus groups to
get the kind of information that consumers now willingly
post to public social media platforms.
 Social Media Analytics – Example
54

Google Analytics
Even though Google Analytics has been mainly designed to
analyze the web performance of the website, it also offers
plenty of insights about social media, for example:
Sources of social media traffic to your website: Discover
what social media platform brings the most visitors.
Goals completions for social media posts: Assign goals and
analyze their completion
Conversions from social media posts: Assign revenue to
conversions in social media
Assisted social media conversions: See if any of the social
media platforms contributed to a conversion
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