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SWOT Analysis Ad.

The document discusses SWOT analysis and provides an example analysis of Lenovo Yoga Tablet. It defines SWOT analysis as a framework to evaluate an organization's strengths, weaknesses, opportunities, and threats. It then gives reasons for conducting SWOT analyses, including sharing ideas, understanding success factors, and recognizing opportunities. The document proceeds to analyze the Lenovo Yoga Tablet advertisement, identifying strengths like featuring a celebrity, weaknesses like failing to highlight features, opportunities in the Valentine's Day theme, and threats from competitors. It recommends keeping the ad's positives while addressing shortcomings by explaining the tablet's features during the video call.

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58 views14 pages

SWOT Analysis Ad.

The document discusses SWOT analysis and provides an example analysis of Lenovo Yoga Tablet. It defines SWOT analysis as a framework to evaluate an organization's strengths, weaknesses, opportunities, and threats. It then gives reasons for conducting SWOT analyses, including sharing ideas, understanding success factors, and recognizing opportunities. The document proceeds to analyze the Lenovo Yoga Tablet advertisement, identifying strengths like featuring a celebrity, weaknesses like failing to highlight features, opportunities in the Valentine's Day theme, and threats from competitors. It recommends keeping the ad's positives while addressing shortcomings by explaining the tablet's features during the video call.

Uploaded by

pqrtus
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS

Presented by
Anne M. GOMES
What is SWOT Analysis?
SWOT Analysis is a framework used to help a person or
an organisation evaluate its strengths, weaknesses,
opportunities and threats related to business
competition or project planning.
It enables organisations or individuals to move from
everyday problems and traditional strategies to a fresh
prospective.
Some important reasons to conduct SWOT
Analysis
• It helps decision-makers share and compare ideas.
• It brings a clear purpose and understanding of
factors for progression.
• It helps organisations and individuals recognise
opportunities and grasp them as they arise.
• It enables organisations and individuals study and
estimate the external elements in the environment
that could cause trouble for the business.
SWOT Analysis on Lenovo Yoga Tablet
Advertisement
Model Name- Lenovo Yoga3
Model No.- Yt3-850m
Ideal Usage- Reading & Browsing
Colour- Slate Black
OS Version- Android 5.1 (Lollipop)
Storage- 2GB RAM, 16 GB ROM
Processor Type- Qualcomm MSM8909 Quadcore
Display size & resolution- 20.32 cm/ 1280×800 pixels
Sim- Single Micro Sim
About Lenovo
Lenovo, one of the world’s leading personal technology
companies, came into existence only in 2005. Today,
Lenovo is a US $39 billion personal technology
company, serving customers in more than 160
countries.
Lenovo is incorporated and headquartered in Hong
Kong with operational centers around the world, the
largest ones being in Beijing and Morrisville.
A global Fortune 500 company, Lenovo is the world’s
largest PC vendor and third largest smartphone
company.
Other products of Lenovo
• Laptops & Ultrabooks
• Smartphones
• Desktops
• Workstations
• Data Center & Software
• Accessories & Software
• Services & Warranty
• Product Recalls
• Replacement Parts
Product Advertisement
The Lenovo Yoga tablet ad featuring Ranbir Kapoor,
begins with him video calling his girlfriends after
sending them Lenovo Yoga Tablet as their valentine’s day
gift.
Behind him, we see another girl listening to
his conversation and approaching only to hit
him with a bag.

https://youtu.be/Yr9niKWcq
x8
Strengths of the advertisement
• Advertisements featuring superstars, have higher
possibility of capturing attention of the audience.

• The advertisement makes an impression of the


product being an ideal and affordable gift for
valentine’s day.

• The humor in the advertisement helps to occupy the


viewers’ memory for much longer.
Weaknesses of the advertisement

• The advertisement fails to highlight any attractive


feature of the product.

• Informative details in place of prolonged dialogues


would increase viewers’ interest in the product.

• The plot of the advertisement is focused on “gifting”


rather than the product itself.
Opportunities
• The theme of the advertisement being focused on
valentine’s day opens opportunities for a higher growth in
sales.

• The advertisement increases the popularity of the brandfor


the current period by making the impression of
“affordable” products.
Threats

• Other rival companies like, Apple, Samsung, Sony among the


rest, showcase their specifications better in their
advertisements, making them more appealing.

• Poor or incomplete advertisement campaigns could result in


damaging the the reputation of the company in the long run.
Recommendations
Tagline- “A Tablet for One & All”

The shortcomings of the advertisement could have


been met while keeping the positive factors unchanged
by changing the screenplay
In the advertisement, on the first video call, the next
few seconds could be utilised by explaining the
fascinating features of the product to lure the audience
into buying the tablet, followed by the humor in
getting caught.
Thank you

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