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Social Media: Snapchat: Sonia Zardi

Snapchat is a photo messaging app launched in 2011. It allows users to send photos or videos ("Snaps") that disappear after being viewed. Key features include Stories, which allow snaps to be viewed for 24 hours, and filters and lenses that can be overlaid on snaps. Snapchat grew rapidly from 2015-2019 but then saw decreased usage due to privacy and safety concerns. It remains popular among younger users, with over 300 million daily active users sharing over 200 million snaps per day.

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Alessia Mazza
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59 views18 pages

Social Media: Snapchat: Sonia Zardi

Snapchat is a photo messaging app launched in 2011. It allows users to send photos or videos ("Snaps") that disappear after being viewed. Key features include Stories, which allow snaps to be viewed for 24 hours, and filters and lenses that can be overlaid on snaps. Snapchat grew rapidly from 2015-2019 but then saw decreased usage due to privacy and safety concerns. It remains popular among younger users, with over 300 million daily active users sharing over 200 million snaps per day.

Uploaded by

Alessia Mazza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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SOCIAL MEDIA: SNAPCHAT

Sonia Zardi Veronika Lorenzani Alessia Mazza


INTRODUCTION
HISTORY
• September 2011 the app was launched with the name of Snapchat for IOS
system.

• 2013 Stories and Chat were invented.

• 2014 Reggie Brawn too was credited as one of the inventors of Snapchat, with
Evan Spiegel and Bobby Murphy.

• 2016 Snapchat created the Spectacle.

• From 2015 and 2019 Snapchat increase its users and then it decreased due to
some critics.
How does it work?
• Snaps
• Stories
• My eyes only
• Snapcodes
• Snapcash
• Memories
• Backdrop
• Voice filters
• Geofilters
• Lens
• (SnapKidz)
• Snap Map
• Discovery
FILTERS AND LENSES
SNAPMAP
BEAUTY
STANDARDS
What’s going on with Snapchat?
SCANDALS:
• LENS INCIDENTS

• RHIANNA CONTROVERSY

• REVENGE PORN

• SNAPMAP PRIVACY CONCERNS

• POOR COUNTRY REMARK


STATISTICS:
How many people use Snapchat 299 million daily active users worldwide

Average age of users Aged between 15 and 25

Number of snaps created Over 210 million Snaps every day

Snapchat mobile usage In 2nd place worldwide

Snapchat downloads 53.5 million downloads (top 10)

Number of Lens created Nearly 1 million

Snapchat usage frequency 20 times per day (active users)

Snapchat daily users 63% of user visit the app daily

Snapchat discover feature Half of users watch Discover  daily

Snapchat influencer market 4 in 10 users discover brands through the app


BIBLIOGRAPHY:
•https://youtu.be/d1sQ2FYM3os
•https://en.wikipedia.org/wiki/Snapchat
•https://www.statista.com/statistics/315405/snapchat-user-region-distribution/
•https://www.omnicoreagency.com/snapchat-statistics/
•https://www.oberlo.com/blog/snapchat-statistics
•https://www.pocket-lint.com/apps/news/snapchat/131313-what-is-snapchat-how-does-i
t-work-and-what-is-it-used-for

•https://phys.org/news/2018-06-snapchat.html
•https://mashable.com/2013/06/24/snapchat-kidz/?europe=true
•https://www.theguardian.com/commentisfree/2020/oct/12/screen-time-addictive-social
-media-addiction

•https://epigram.org.uk/2018/04/03/snapchat-beauty-ideals/
•https://www.google.it/search?q=quote+about+snapchat&safe=active&sxsrf=ALeKk02LUF
Thanks for your attention!
If you have some questions,
please ask.

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