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Chaayos - "Experiment With Chai"

Chaayos is a tea cafe startup founded in 2012 in Gurgaon, India by two IIT graduates. They have experimented with over 25 tea varieties and 12,000 possible blends that can be customized. Their cafes aim to recreate the Indian "chai culture" through their interior design and wide selection of tea options. Currently they have over 16 cafes in Delhi and Mumbai and plan to expand to over 50 cafes in the next year in major Indian cities while growing their team and operations. They have raised funding from angel investors and Tiger Global Management to support their growth and expansion plans.

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AmanDeep Singh
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215 views11 pages

Chaayos - "Experiment With Chai"

Chaayos is a tea cafe startup founded in 2012 in Gurgaon, India by two IIT graduates. They have experimented with over 25 tea varieties and 12,000 possible blends that can be customized. Their cafes aim to recreate the Indian "chai culture" through their interior design and wide selection of tea options. Currently they have over 16 cafes in Delhi and Mumbai and plan to expand to over 50 cafes in the next year in major Indian cities while growing their team and operations. They have raised funding from angel investors and Tiger Global Management to support their growth and expansion plans.

Uploaded by

AmanDeep Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chaayos – “Experiment with Chai” g

• India, chai (brewing tea) is more than just


a cup of tea. It is something people start
their day with; a necessary drink to wake
you up in morning as well as refreshment
drink with afternoon snacks.
• Our generations have had experimented
with Chai and its flavors, and for the
matter of fact there is a unique definition
of a perfect blend for every ‘chai addict’. In
every home of this country, no matter of
what status, people use to drink tea; or
one can say a kind of beverage which is
mandatory to keep the day running.
• Chaayos is an initiative by two IITANS –
Nitin Saluja and Raghav Verma graduated
from IIT Bombay and IIT Delhi respectively.
0
2
How Chaayos Started?
• Chaayos is an initiative by two IITANS – Nitin Saluja and Raghav Verma graduated from IIT Bombay and IIT Delhi
respectively.
• Before the foundation of Chaayos, they used to work in a US consulting firm Opera Solutions.
• During this phase, Nitin met Raghav Verma through a friend in common who was also working for the US
consulting firm Opera Solutions. They both shared the idea and convinced to kick it off this craziest idea on the
floor of entrepreneurship. They both quit the top paying US based IT job and gave their every ounce of blood to
their startup. Business areas like – Product development and supply chain are with Nitin and areas under business
development and marketing are under Raghav concern. They named their startup – CHAAYOS and the first outlet
store was opened in November 2012 in Gurgaon now Gurugram.
BUSINESS PROFILE
Taste and Ambience
• When we see Chai as a product, it is very simple. But in Chaayos, customers can get 25 variety blend of tea and
those can be customized in 12000 Brews.
• “Experiments with Tea” – this is the tagline of Chaayos. The versatility of tea with a wide range of flavors this is
what their brand believes in.
• Another most important feature they have added to their business is the ambiance of the outlets. The Chaayos café
represents the “Chai way of life”. The interior design of the café is as such that it relates the very core concept of
tea; lamps made of cutting Chai glasses, kettles and Chai samples in taste tubes that show the experimental nature
of the firm.
The Business Insight of Chaayos
• Chaayos started its journey by opening its first and single store in Gurgaon Delhi in DLF cyber City. Today they have
approx. 16 stores running in Delhi including Mumbai.
• This year they are planning to open 50 Plus cafes in Bangalore, Mumbai, and Delhi. As of now, they have 200 plus
working headcount for their firm and they sell approx. 500 Plus order per day per outlet.
• Raghav Verma, co-founder of Chaayos, says Chaayos has a long journey of uphill tasks in upcoming years. This
includes increasing the number of outlets, establishing a footprint across all metros, building a strong team of
people for each department like production, marketing, delivery etc.
• The Highest selling outlet of Chaayos turned into an annual income of Rs 1cr. This was the greatest milestone in the
business journey of Chaayos.
Chaayos funding and Angle
Investors and future expansions
• As any other business Chaayos was also required investors to raise funds to grow its business and raised funds from
Zishaan Hayath in the angel round
• Chaayos also raised 5 million dollars from Tiger Global Management.
• Chaayos is betting that the next phase of its growth will be powered by tea delivery services and packaged tea
blend that it sells through its café as well as on online market places such as Amazon and Snapdeal. Company Sells
10,000 cups of tea in a month and is targeting to sell three million cups of tea within 18 months with plans to open
Chai on demand services. For this, they have tied up with many logistic companies to deliver Chai in 15 mins.
Reasons influences me to choose
chaayos

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