Pitch Deck: Mirjam Nilsson

PITCH DECK
Mirjam Nilsson
ABOUT
ABOUT US
At Contoso, we empower businesses to foster
collaborative thinking to further drive workplace
innovation. By closing the loop on investment
management and using the latest technology, we help
businesses grow and expand their portfolio funds.
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N
INTRODUCTIO
DIVIDEND POLICY
REASON FOR SELECTING IT SECTOR DIVIDEND PAYER
IMPORTANCE DIVIDEND NON- PAYER
DEFINITION
SOLUTION
CLOSE THE GAP
Our product makes investing and portfolio management easier, and
no other product on the market offers the same benefits
TARGET AUDIENCE
Professional investors
COST SAVINGS
Reduce costs for client by helping businesses increase their profits
in the stock market
EASY TO USE
A simple product that gives businesses the information they need in
order to make informed financial decisions

PRODUCT UNIQUE TESTED
OVERVIEW Only product specifically dedicated

to investment tools for business
Conducted testing with businesses
in the area
FIRST TO MARKET AUTHENTIC

First beautifully designed product Designed with the help and input
that's both stylish and functional of investment experts in the field

PRODUCT BENEFITS
Simple and efficient to use
Quick customer service

assistance
Free 90-day investment help for

new customers

COMPANY OVERVIEW
BUSINESS MODEL
RESEARCH ABSTRACT DESIGN
We based our research on We believe people need new Minimalist design and easy to
market trends and stock market investment tools to help use
historical performance data businesses grow their funds

MARKET OVERVIEW
$3B $2B $1B

Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market

MARKET COMPARISON
$3B $2B $1B

Opportunity to build Freedom to invent Few competitors
Addressable market Serviceable market Obtainable market

OUR COMPETITION
CONTOSO COMPETITORS
Our product is priced below that of other Company A

financial management tools on the market Product is more expensive
Simple and easy to use app and website, Companies B & C

compared to the complex tools of the Product is expensive and inconvenient to use
competitors
Companies D & E
Affordability is the main draw for our Product is affordable, but inconvenient to use
consumers to our product

GROWTH STRATEGY
How we’ll scale in the future
FEB 20XX MAY 20XX OCT 20XX
Roll out product to local Release the product to the Gather feedback from the
businesses to help establish the general public and monitor financial community to expand
product stock market trends availability of the product

OUR COMPETITION
Convenient
CONTOSO
Expensive Affordable
D C
E B
Inconvenient

TRACTION
Forecasting for success
Key metrics Revenue by year

$40,000
Gross Net
Clients Orders
revenue revenue
$30,000
20XX 10 1100 $10,000 $7,000
$20,000
20XX 20 200 $20,000 $16,000
20XX 30 300 $30,000 $25,000

$10,000
20XX 40 400 $40,000 $30,000
$0
20XX 20XX 20XX 20XX

TWO-YEAR ACTION PLAN
Supply volunteers Run focus groups Gather feedback

Feb 20XX May 20XX Oct 20XX
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
20XX JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
Test with businesses Regional launch Deliver to consumers

Feb 20XX July 20XX Dec 20XX

FINANCIALS
Year 1 Year 2 Year 3 Percent of Total
Income
Users 50,000 400,000 1,600,000
Sales 500,000 4,000,000 16,000,000
Average price per sale 75 80 90
Revenue @ 15% 5,625,000 48,000,000 216,000,000
Gross profit 5,625,000 48,000,000 216,000,000
Expenses
Sales & marketing 5,062,500 38,400,000 151,200,000 70%
Customer service 1,687,500 9,600,000 21,600,000 10%
Product development 562,500 2,400,000 10,800,000 5%
Research 281,250 2,400,000 4,320,000 2%
Total expenses 7,593,750 52,800,000 187,920,000

MEET THE TEAM
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Operator VP Marketing

MEET THE FULL TEAM
Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

President Chief Executive Officer Chief Operations Officer VP Marketing
Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

VP Product SEO Strategist Product Designer Content Developer

FUNDING
MUTUAL FUNDS ANGEL CASH SHARES

INVESTMENTS
$12,000 $14,000 $32,000 $82,000
Revenue obtained from blue Amount obtained through Liquid cash we have on hand Number of shares converted
chip mutual funds other investors into USD

SUMMARY
At Contoso, we believe in giving 110%. By closing the loop on
investment management and using the latest technology, we help
businesses grow and expand their portfolio funds. We thrive because
of our market knowledge and a great team behind our product. As our
CEO says, "Efficiencies will come from proactively transforming how
we do business."
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THANK YOU
Mirjam Nilsson
206-555-0146
[email protected]
www.contoso.com

Pitch Deck: Mirjam Nilsson

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PITCH DECK

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IMPORTANCE DIVIDEND NON- PAYER

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OVERVIEW Only product specifically dedicated

FIRST TO MARKET AUTHENTIC

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Quick customer service

Free 90-day investment help for

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RESEARCH ABSTRACT DESIGN

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$3B $2B $1B

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$3B $2B $1B

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Our product is priced below that of other Company A

Simple and easy to use app and website, Companies B & C

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FEB 20XX MAY 20XX OCT 20XX

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Key metrics Revenue by year

20XX 10 1100 $10,000 $7,000

20XX 30 300 $30,000 $25,000

20XX 40 400 $40,000 $30,000

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Supply volunteers Run focus groups Gather feedback

Test with businesses Regional launch Deliver to consumers

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Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

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Takuma Hayashi Mirjam Nilsson Flora Berggren Rajesh Santoshi

Graham Barnes Rowan Murphy Elizabeth Moore Robin Kline

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MUTUAL FUNDS ANGEL CASH SHARES

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