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General Electric: Nanditha Sivadas Mba A

General Electric is an American multinational conglomerate incorporated in 1890. It was founded by Thomas Edison and has diversified its business over the decades to include appliances, aviation, energy, finance, healthcare and more. With over 300,000 employees worldwide, GE continues to invest in innovation and emerging technologies through acquisitions and strategic partnerships. While facing some legal issues historically, GE remains one of the most admired companies and a top global brand known for breakthroughs in areas like renewable energy and industrial technologies.

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79 views14 pages

General Electric: Nanditha Sivadas Mba A

General Electric is an American multinational conglomerate incorporated in 1890. It was founded by Thomas Edison and has diversified its business over the decades to include appliances, aviation, energy, finance, healthcare and more. With over 300,000 employees worldwide, GE continues to invest in innovation and emerging technologies through acquisitions and strategic partnerships. While facing some legal issues historically, GE remains one of the most admired companies and a top global brand known for breakthroughs in areas like renewable energy and industrial technologies.

Uploaded by

kukku_3
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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GENERAL ELECTRIC

NANDITHA SIVADAS
MBA A
ABOUT THE COMPANY…
History
 American conglomerate corporation
incorporated in the State of New York in 1890.
 Founder-Thomas Edison.
 Type of Company-Conglomerate.
 First Name-Thomas General Electric
 In 1896, General Electric was one of the
original 12 companies listed on the newly
formed Dow Jones Industrial Average and
still remains after 114 years
 In 1911 the National Electric Lamp
Association (NELA) was absorbed into
General Electric's existing lighting business.
SLOGAN:
 a new slogan, "imagination at work" replacing
the longtime slogan "we bring good things to
life", composed by David Lucas.
 Founder(s)

 Thomas Edison

 Elihu Thomson

 Edwin J. Houston

 Headquarters Fairfield, Connecticut, U.S

 Jeffrey R. Immelt (Chairman and CEO)

 Keith Sherin (Vice Chairman and CFO)


 Employees304,000 (2009)
PRODUCTS AND SERVICES
•Appliances
• Aviation
• Consumer Products
• Electrical Distribution
• Energy
• Finance
• Healthcare
• Lighting
• Media & Entertainment
• Oil & Gas
• Rail
• Software & Services
ALLIANCES AND AQUISITIONS

• In
1986 GE reacquired RCA,
primarily for the NBC television
network.

•In 2002 Francisco Partners and


Norwest Venture Partners
acquired a division of
GE called GE Information
Systems (GEIS). The new
company, named GXS, is based
in
Gaithersburg, MD and is a
leading provider of B2B e-
Commerce solutions.
•“In 2004 GE bought 80% of
Universal Pictures from Vivendi
and Vivendi bought 20% of
NBC forming the company NBC
Universal.

• In 2005 GE launched its


Ecomagination- initiative- calls
itself as a "green" company.

•In May 2008, GE announced it


was exploring options for
divesting the bulk of its
Consumer and Industrial
business.
STRATERGIES

•Diversification of Business to other


renewable energy sectors like wind
energy.
•Diversification of business in oil & gas
sector in Saudi Arabia.
•Expanding business to asia and other
markets.
COMPETITION
 Citigroup
 Siemens A G
 Koninklijke Philips Electrs
AWARDS AND LAURELS
 America's Most Admired Companies in
Fortune Magazine. March 6, 2006.
 "100 Best Global Brands“in Business
Week 2009.
 In two 1950s science fiction films about
missions to the moon, General Electric's
name appear on the launch clocks:
Destination Moon, and Rocket ship .
 GE was the focus of a 1991 short subject
Academy Award winning documentary.
LEGAL ISSUES
 GEhas faced criminal action regarding its
defense related operations. GE was
convicted in 1990 of defrauding the U.S.
Department of Defense

 1992 on charges of corrupt practices in the


sale of jet engines to Israel.
GE IN THE NEWS
 Bloomberg BusinessWeek 28 May 2010
In an essay for Business Week, GE's
DanHeintzelman takes a look at strategies to
meet the growing demand for electricity in
India and other developing countries.
 Fast Company 24 May 2010

Fast Company reports on GE's parternership


with the Lake Erie Energy Development
Corporation to build the first offshore fresh
water wind farm in the U.S.
 The Economist 15 April 2010
The Economist examines a few of the breakthrough technologies
that have resulted from GE's unique approach to innovation in
emerging markets.
 The Wall Street Journal 1 April 2010

The Wall Street Journal discusses GE's sponsorship of the Ronald


Reagan Centennial celebration.
 Financial Times 29 March 2010

The Financial Times explores some of the recent technological


advancements in the energy industry, including GE's
breakthrough efforts in subsea drilling.
 The Wall Street Journal 26 March 2010

The Wall Street Journal examines GE's plans to expand investment


in offshore wind turbine design, technology and manufacturing
across Europe.
THANK
YOU

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