Scribd
Upload
59 views6 pages

Consumer Perceptions Towards Food Panda Products Among College Students

This study aims to determine college students' perceptions of Food Panda products in the Philippines. Specifically, the study examines students' perceptions of variety, price, quality, and convenience of Food Panda products, as well as any differences in perceptions based on student demographics. The researchers will conduct an online survey using a questionnaire to collect data on student profiles, food choices, and perceptions of Food Panda. The data will be analyzed using descriptive statistics, frequency/percentage, mode, and the Likert scale to understand student satisfaction with Food Panda and any significant differences based on student characteristics. The goal is to provide insights into Food Panda's emergence and popularity among college students during the COVID-19 pandemic.

Uploaded by

ashley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
59 views6 pages

Consumer Perceptions Towards Food Panda Products Among College Students

This study aims to determine college students' perceptions of Food Panda products in the Philippines. Specifically, the study examines students' perceptions of variety, price, quality, and convenience of Food Panda products, as well as any differences in perceptions based on student demographics. The researchers will conduct an online survey using a questionnaire to collect data on student profiles, food choices, and perceptions of Food Panda. The data will be analyzed using descriptive statistics, frequency/percentage, mode, and the Likert scale to understand student satisfaction with Food Panda and any significant differences based on student characteristics. The goal is to provide insights into Food Panda's emergence and popularity among college students during the COVID-19 pandemic.

Uploaded by

ashley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 6

Consumer Perceptions towards

Food Panda Products Among


College Students
ARCILLA, ASHLEY MAE J.
APIGO, JERWIN T.
APILADO, JESSICA P.
BALITON, ARABELA G.
BENITEZ, JOHN MAVERICK C.
INTRODUCTION

Food delivery is considered a major alternative to dining out


and preparing meals at home during the COVID-19 outbreak. One
of the food delivery that is popular in todays situation is Food
Panda. It has been generating in the Philippines since year 2014.
The emergence of Food Panda is brought by technological
advances and innovations nowadays that triggers its usefulness
during this time of pandemic. Conducting this research will give
us a better understanding about the emergence of the Food Panda
and it will benefit to the following: Consumers, Marketers, Future
Researchers, Students and Education.
Framework of the Study

 The Uses and Gratification Theory


 PAD Theory
 The Theory of Planned Behavior (TPB)
Research Paradigm
Input Process Output
Respondents 1. Determining the
perception of college
1. Profile; students on food
1.1 Age; delivery.
1.2 Gender;
1.3 Course; 2. Gaining information
about college students
1.4 Food Choices perception about food Satisfaction of
panda products. college students
Consumer towards Food
3. Learning the factors
Perceptions that affects the
Panda products
2.1 Variety consumers food choices
2.2 Price to order.
2.3 Quality
4. Determing the
2.4 Convenience perceived problems that
college students
encounter while ordering
on Food Panda.

Feedback
Statement of the Problem
This study aims to determine the consumer perceptions towards food panda product
among college students.
Specifically intended to answer the following questions:
STATEMENT OF THE RESEARCH DESIGN DATA SOURCES INSTRUMENTATION DATA COLLECTION DATA ANALYSIS
PROBLEM
Profile Descriptive
Age (mean) Frequency and
Gender (mode) Percentage
Course (mode) Mode
Food choices (mode)

Consumer Perception Quantitative College students Survey Google Form Descriptive


Simple random Questionnaire Online Survey
Variety 5-point Likert scale
Price Descriptive
Quality Cross-sectional sampling Informed
Convenience
survey Consent
Is there a significant Descriptive
difference on the
perception of college
students towards food
panda products in
terms as to their
profile?
Thank you!

You might also like