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    BRM - Final Presentation

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    Abdul Rehman
    Daraz Pakistan is the largest e-commerce marketplace in Pakistan. Customer satisfaction is a major concern for Daraz as online shopping differs from traditional shopping without physical interaction. The research aims to address Daraz's low customer rates due to lack of trust by identifying factors related to fraud and building strong customer relationships to increase confidence in online shopping.

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    BRM - Final Presentation

    Uploaded by

    Abdul Rehman
    37 views11 pages
    Daraz Pakistan is the largest e-commerce marketplace in Pakistan. Customer satisfaction is a major concern for Daraz as online shopping differs from traditional shopping without physical interaction. The research aims to address Daraz's low customer rates due to lack of trust by identifying factors related to fraud and building strong customer relationships to increase confidence in online shopping.

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    BRM - Final Presentation (1)

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    Daraz Pakistan is the largest e-commerce marketplace in Pakistan. Customer satisfaction is a major concern for Daraz as online shopping differs from traditional shopping without physical interaction. The research aims to address Daraz's low customer rates due to lack of trust by identifying factors related to fraud and building strong customer relationships to increase confidence in online shopping.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    37 views11 pages

    BRM - Final Presentation

    Uploaded by

    Abdul Rehman
    Daraz Pakistan is the largest e-commerce marketplace in Pakistan. Customer satisfaction is a major concern for Daraz as online shopping differs from traditional shopping without physical interaction. The research aims to address Daraz's low customer rates due to lack of trust by identifying factors related to fraud and building strong customer relationships to increase confidence in online shopping.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    DARAZ PAKISTAN

    Belal Ali 171063


    ABDUL REHMAN 160112
    ABOUT DARAZ
    • Its Pakistan largest e-commerce market.
    • Get started on 2012.
    • Operated in Asia mainly in Pakistan , Bangladesh ,Myanmar.
    INTRODUCTION
    • Pakistan is currently having impressive growth of e-commerce and related activities
    in the commercial sector.
    • Online shopping is easier and less time consuming.
    • customer analysis has become a major concern for Daraz Pakistan.
    BACKGROUND STUDY
    • The online trade has grown rapidly in recent years.
    • Online customer research continues to show that many remain dissatisfied with their online
    shopping experience.
    • This shopping differ from traditional shopping as there is no involvement of customers
    physically.
    • Complicated online website might be big hurdle for customers satisfaction.
    PROBLEM STATEMENT

    ‘Low customer rate of online shopping of Daraz due to lack of trust’


    RESEARCH OBJECTIVE
    • Good relationship with customers.
    • Gain the trust of customers.
    • Find factors that are related to fraud.
    • Increase the customer confidence.
    • Factors that affect the customer relation
    RESEARCH QUESTIONS
    • How we gain the trust of customers?
    • How we build the strong relationship with customers?
    • How we built the confidence in the customers to buy online?
    • What are the factors that are related to fraud?
    • What are the factors that affect the customer relationship?
    • How to enhance the customer satisfaction?
    LITERATURE REVIEW

    • E-commerce has a significant impact on business costs and productivity.

    • E-Commerce plays an important role in the economic growth and development of nation.

    • It also pertains to any form of business transaction in which the parties interact electronically rather
    than by physical exchanges or direct physical contact.

    • But there are some factors that effect the growth of ecommerce bussiness in Pakistan from previous
    researches we came to know that customer satisfaction plays a important role for the growth of daraz.
    RESEARCH FRAMEWORK
    These steps involve in critical study of our research.
    1. What are the Impact of e-commerce business in Pakistan.
    2. What is main problem faced by Daraz Pakistan.
    3. What is purpose of our research.
    4. What are our research objectives and questions.
    5. Empirical Findings and analysis.
    6. Recommendations and conclusions to resolve problem faced by Daraz.
    RESEARCH METHODOLOGY
    • We will collect data from primary source as well as secondary data from the problems face
    by the customers.
    • In our major part of survey we will follow the face to face process that made our data
    collection process more effective
    • We also conduct survey on online basis. It also provide us first hand data through internet
    systems
    • We will select descriptive research
    • Use of theoretical information for achieving our research objectives.
    • Provide suitable solutions for our research problems for conclusion.
    THANK YOU

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