Assignment ON "Marketing Activities of Oppo Company LTD." Prepared For Dr. Mohammad Abdullah Mahfuz Program Director Mba (Evening) Program Department of Marketing Jagannath University
Assignment ON "Marketing Activities of Oppo Company LTD." Prepared For Dr. Mohammad Abdullah Mahfuz Program Director Mba (Evening) Program Department of Marketing Jagannath University
Assignment ON "Marketing Activities of Oppo Company LTD." Prepared For Dr. Mohammad Abdullah Mahfuz Program Director Mba (Evening) Program Department of Marketing Jagannath University
ON
“MARKETING ACTIVITIES OF OPPO COMPANY LTD.”
PREPARED FOR
DR. MOHAMMAD ABDULLAH MAHFUZ
PROGRAM DIRECTOR
MBA (EVENING) PROGRAM
DEPARTMENT OF MARKETING
JAGANNATH UNIVERSITY
Prepared By
Name ID
Hadiuzzaman M19170204523
Rifat Rahman M19170204547
Sanjoy Chandra Pal M19170204518
Mashrur Uddin Bhuiya M19170204525
Amit Roy M19170204535
INTRODUCTION
Promotional is the heart of any successful business. Successful
companies have turned into advertising and have been skimming the
market for a long time. For buying a promotion’s product people are
willing to spend premium money than the average price. This report
is prepared on the basis of our practical observation at OPPO
Company Ltd. OPPO is a globally registered technology brand, with
a long history of serving customers in North America, Europe and
Asia, delivering products that receive high ratings from experts
around the world. Since entering the mobile market in 2008, they
have been restless in our pursuit of the latest technology, the highest
quality and the most user-friendly products. OPPO is a leading
smart phone brand who has started their journey in Bangladesh from
the year 2014. Currently, they are ranked as the 4th smart phone
brand globally.
OBJECTIVES OF THE STUDY:
Chinese brands have been aggressively expanding in the Bangladesh smartphone market with
low-cost offerings. Major Chinese brands like Huawei, iTel, Xiaomi and OPPO have already
started to make their presence felt by grabbing market share from local brands. The expected
Launch of 4G services in January 2018 will further add to the advantage of the Chinese brands,
as they offer budget 4G smart phones with good specs. Local brands like Symphony, Walton and
Maximums will have to quickly adapt to the change in the market if they want to maintain share.
The smart phone market in Bangladesh grew 45% year-on-year
(YoY) during Q1 2019, according to the latest research from
Counterpoint’s Market Monitor Service. This was due to the
increase in the availability of locally manufactured devices.
The volume of locally manufactured devices increased by 29%
quarter-on-quarter (QoQ), and they now make up for 41% of
Bangladesh’s smart phone market. Grabbing a 33% market
share, which was largely driven by the growth of Huawei,
Xiaomi, OPPO, and vivo, which contributed to 65% of the
overall shipments of Chinese brands?” And also grabbing a
5.2% market share, which was largely driven by the growth of
OPPO Bangladesh Ltd.
SWOT ANALYSIS OF OPPO:
MARKETING ACTIVITIES
PROMOTIONAL TOOLS:
Promotional tool is a special combination of promotional method that is basically used
for specific product or a group of products. Its elements are: Advertising, Personal
selling, Sales promotion, Public relation, & Direct marketing. Marketing team uses this
to achieve company goals and objectives. OPPO mainly uses Advertising, Sales
promotion and Personal selling.
ADVERTISING:
Advertising is the action of calling public attention and informs the consumers about
product, quality, price and it makes purchasing easy for the customer. It is paid and not
limited to print media, television, internet, or any other specific medium. For the
promotion of OPPO we will advertise it on company website. We will also advertise
OPPO F7 on Television through adds and we will also select a celebrity for promotion.
We will advertise OPPO F7 by posting its ads in different magazines such as Sunday
Magazine, Akhbar-e-Jahanand MAG. We will also advertise through TV commercials
run on channels like Geo entertainment, Sama, Ary, Hum TV, A-plus. We will also
promote it through Print media by publishing its feature in newspaper. We will also
advertise our new product OPPO F7 through Bill Boards with bright colors to draw the
attention of people.
CELEBRITY PROMOTIONAL MARKETING
ICC T20 WORLD CUP 2016 & ICC One Day World Cup
2019
SPONSORSHIP OF OPPO
FINDINGS:
Maximum people are aware of OPPO because of its advertisement on tv and banner
Samsung is the strong competitors of OPPO as observed in Report.
OPPO has strong promotions. Hence, it was proved in the report that its promotional
tools have been noticed.
Maximum customers are unaware of OPPO’s gifts offer in its model.
OPPO emphasizes on its camera.
OPPO took advantage of growing economy of Bangladesh market by setting up a
policy.
OPPO has launched several ad campaigns that highlight its innovative features and
are shown via television, newspapers and billboards and in social media via
Facebook, Twitter, Blogs, Instagram and YouTube.
OPPO also make brand ambassadors to top celebrity of respective country to use
power of star.
RECOMMENDATION:
The journey from an unknown Chinese brand to be one of the top four most
liked smartphone brand in Bangladesh, OPPO has done a hectic job. But the
market being more competitive day by day, OPPO has to create more
promotion and establish their brand.
Firm should adapt to a flexible policy.
OPPO should make the customers aware that they are offering gifts along
with their models.
It should revive its BTL activities.