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Communication Principles

The document discusses the seven C's of communication - clear, correct, complete, concrete, concise, considered and courteous. It provides details on the principles of conciseness, clarity, correctness, concreteness, completeness and courteousness. The last principle discussed is coherence, which emphasizes having logical flow and consistent style/tone in communications.

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Kyji Estrada
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947 views

Communication Principles

The document discusses the seven C's of communication - clear, correct, complete, concrete, concise, considered and courteous. It provides details on the principles of conciseness, clarity, correctness, concreteness, completeness and courteousness. The last principle discussed is coherence, which emphasizes having logical flow and consistent style/tone in communications.

Uploaded by

Kyji Estrada
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Basic Principles of

Communication
Process
7c’s of Communication
Overview
The seven C’s of communication is a list of
principles that you should ensure all of your
communications adhere to. Their purpose is to help
ensure that the person you’re communicating with
hears what you’re trying to say. The seven C’s are:
clear, correct, complete, concrete, concise,
considered and courteous.
Principle of Conciseness
 When communicating messages of this nature it’s
important to stick to the point and keep your
messages short and simple. Don’t use 10 words if
you can use five. Don’t repeat your messages.

• The more you say, the more risk there is of


confusion. Avoid that risk by focusing solely on the
key points you need to deliver.
Principle of Clarity
• There are several stages to clarity.

• Firstly, it’s important to be clear about the purpose of


the message you’re delivering. The recipient should
be made aware of why they are receiving the
message and what you’re trying to achieve by
delivering it. If there are multiple goals, each should
be laid out separately.
Principle of Correctness
• It’s essential that both the factual
information and the language and
grammar you use are correct. If your
audience spots errors in either, they will be
distracted and your credibility will be
greatly reduced. This will reduce the
effectiveness of your communication.
Principle of Concreteness
• When shaping your communication you must
ensure that you are specific and that the logic
and messages that you’re using fit together,
build on each other and support each other.
Your arguments should be based on solid facts
and opinions from credible sources and you
should share irrefutable data to support your
argument.
• It may be important to help bring the
solid nature of what you’ve created to
life for your audience through examples
that show the relevance of your
messages for them as individuals.
Principle of Completeness
• Completeness is often one of the most important of
the 7 Cs of communication.
• When creating a message, it’s important to give the
recipient all of the information they need to follow
your line of reasoning and to reach the same
conclusions you have. This level of detail will be
different in different situations, and you should
adjust your communications accordingly.
• In addition, you should make things as easy as
possible for the recipient. For example, if you
are issuing a “call to action”, provide explicit
guidance on that action. Increasingly it’s
common to include things like hyperlinks in
written communications or to attach FAQs, both
of which help audiences access a complete set
of information while also ensuring that core
communications focus on core messages.
Principle of Courteousness
• You can increase the effectiveness of your communications
by being polite and showing your audience that you respect
them. Your messages should be friendly, professional,
considerate, respectful, open and honest.

• To help ensure you are courteous, you should always use


some empathy and consider your messages from the point
of view of the audience.
Principle of Coherence
• The last of the 7 Cs of communication is
coherence. If your communications are not
coherent they will not be effective. To help
make sure your communications are coherent
you should have a logical flow and your style,
tone and language should be consistent
throughout.
• In addition to making sure that each
communication you issue is coherent
within itself, you should also ensure
consistency of message when delivering
multiple communications.

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