PRESENTED TO
Sir Aamir Saifullah
PREPAYED BY
Amjad
Syeda Zehra
Saad
CELLULAR
CONTANT
• VISION & MISSION
• INTRODUCTION
• MARTKET PRODUCT FOCUS
• MARKET MIX
• PEST ANALYSIS
• SWOT ANALYSIS
• RECOMMENDATION
The company’s is to develop the path
breaking technologies and efficient
processes that incubate newer market,
enliven customers aspirations and
continue to make Q-Mobile a trusted
market leader amongst people.
VISION
Become No 1
Keep It Simple
Do what You Say
Take The Leap Of Faith
Keep On Checking
Stay True To Your Values
MISSION
• LG is renowned in cell phone industry.
• They re-launched their cell phone accessories in
Pakistan with new brand name of QMobiles under
new company.
INTRODUCTION
OBJECTIVE TARGET MARKET
POINT OF CHALLENGES
DIFFERENT
MARKET PRODUCT FOCUS
Q-Mobile Develops New Quality Cell Phones For Its Consumer
Q-Mobile Provides a New Q-Mobile Gives Life Style
Technology In Law Prices. Oriented Products
OBJECTIVE
Youth
SMS Conscious People
Multimedia Conscious people
Middle Class People
Internet Surfing People
TARGET MARKET
TARGET MARKET
> Quality
> Software
> Battery Timing
> Resale value
> User Friendly
> Java Supported
> Multimedia Supported
POINT OF DIFFERENCE
> No Of Cell Phones Like Nokia, Samsung, China
Mobile etc.
> There Will Be Huge Competition In The Market.
> Already Low Cost Mobiles Are Available In The
Market
CHALLENGES
MARKET MIX
Qmobile Noir A34 QMobile E950 Q Mobile E787
– - Android OS, - Built-in camera - Built-in camera
– v4.2 Jelly bean - No 3G (UMTS) - No 3G (UMTS)
– - Built-in camera - GPRS - No GPRS
– - 3G (UMTS) - Touchscreen - No Touchscreen
– - GPRS
– - Touchscreen
PRODUCT
Qmobile Noir A100 Qmobile A5 Qmobile A2
- Android OS 2.2 Frozen - Android 2.3 (Gingerbread) - Android 2.3 (Gingerbread)
Yogurt - Built-in camera - Built-in camera
- Built-in camera - No 3G (UMTS) - No 3G (UMTS)
- No 3G (UMTS) - GPRS - GPRS
- GPRS - Touchscreen - Touchscreen
- Touchscreen
PRODUCT
Q-Mobile Produce are usually sold at low price
Q-mobile are usually competitor based they try to keep their
prices a bit lower then those of the closest competition
Price details are Given:
Q-Mobile Noir A34 Rs:7,999/-
Q-Mobile E950 Rs:3,999/-
Q-Mobile E787 Rs:2,499/-
Q-Mobile Noir A100 Rs:7,999/-
Q-Mobile A2 Rs:6,599/-
Q-Mobile A5 Rs:10,500/-
PRICE
Q-Mobile phones are generally sold at all established
mobile phone dealership although they are also sold
at other retailers and other electrical suppliers. As
this will encourage younger consumer to buy them.
PLACE
Direct Selling
Advertising On T.V Radio
Personal Selling
Different Offers
Motivating The Channels
Gifts who purchase Q-Mobile
PROMOTION
PEST ANALYSIS
Tax policy
Employment Laws
Trade Restriction
Political Stability
Political Factor
Economic Growth
Exchange Rate
Inflation Rate
Economic Factor
Political & Economical Factors
Population Growth Rate
Age Distribution
Career Attitudes
Emphasis On Safety
Social Factor
Lower Barriers To Entry
Reduce Minimum
Efficient Production
Level.
Influence Outsourcing
Decision
Technology Factor
Social & Technology Factors
SWOT ANALYSIS
User Friendly
Long Time Battery
Brand Availability
Extra Accessories
Wide Model Range
STRENGTHS
Technical Weakness
Small Users
No Information In
Rural Areas
No Awareness
Physiological Matters
WEAKNESS
Lead In The Market
Smart Phones
(Android)
OPPORTUNITIES
Local Competitors
Price War
High End Consumer
(HTC, APPLE)
Uncertainty in the
Economic Condition in
Pakistan
THREATS
RECOMMENDATION
QUESTIONS & ANSWERS
THANK YOU
