Nissan Motor Company is a Japanese automaker that designs, produces, and sells over 2.5 million vehicles globally. The company has production sites in Japan, the US, Mexico, UK, and Spain. Nissan went global to access new customers via the internet, build a global brand, reduce costs through centralization, and gain competitive advantages. Some challenges included a lack of structure to support digital globalization and tensions between regional and corporate teams. Best practices included centralized publishing, consistent global branding, high-quality translations, and back-end internationalization.
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Nissan Motor Company is a Japanese automaker that designs, produces, and sells over 2.5 million vehicles globally. The company has production sites in Japan, the US, Mexico, UK, and Spain. Nissan went global to access new customers via the internet, build a global brand, reduce costs through centralization, and gain competitive advantages. Some challenges included a lack of structure to support digital globalization and tensions between regional and corporate teams. Best practices included centralized publishing, consistent global branding, high-quality translations, and back-end internationalization.
Nissan Motor Company is a Japanese automaker that designs, produces, and sells over 2.5 million vehicles globally. The company has production sites in Japan, the US, Mexico, UK, and Spain. Nissan went global to access new customers via the internet, build a global brand, reduce costs through centralization, and gain competitive advantages. Some challenges included a lack of structure to support digital globalization and tensions between regional and corporate teams. Best practices included centralized publishing, consistent global branding, high-quality translations, and back-end internationalization.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as PPT, PDF, TXT or read online from Scribd
Nissan Motor Company is a Japanese automaker that designs, produces, and sells over 2.5 million vehicles globally. The company has production sites in Japan, the US, Mexico, UK, and Spain. Nissan went global to access new customers via the internet, build a global brand, reduce costs through centralization, and gain competitive advantages. Some challenges included a lack of structure to support digital globalization and tensions between regional and corporate teams. Best practices included centralized publishing, consistent global branding, high-quality translations, and back-end internationalization.
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Nissan Motor Company, Ltd.
Outline of Presentation Company Snapshot Nature of office in Nissan motars And its impact on external environment Why Nissan go global Impact of globalzation on Nissan Company Snapshot Stock: Nissan Motor Co., Ltd. (ADR) Ticker: NSANY Industry: Auto Makers 52 Week Range: $12.76 - $16.70 Price as of 03/06/03: $13.96 Company Snapshot Designs, produces and sells more than 2.5 million passenger cars and commercial vehicles in more than 190 countries. In April of 2000 the company implemented the “Nissan Revival Plan.” Upon attainment of the goals, the Company embarked upon NISSAN 180 Major production sites - Japan, United States, Mexico, the United Kingdom and Spain. Company History Nissan Motor Company was founded in 1914 by Yoshisuke Aikawa, Rokuro Aoyama, Kenjiro Den and Meitaro Takeuchi The company struggled due to a limited market, but in the 1920s produced military vehicles under the name DAT Motors Company History DAT Motors merged with Jitsuyo Motors and in the 1930s became Nissan. Nissan merged with the Prince Motor Company in 1966 because the Japanese government wanted to create a large multinational company to compete globally. Where Are Nissan Vehicles Made? The Japan-based Nissan Motor Company manufactures Nissan cars and trucks in17 countries. It's a multinational company that sought as early as the 1950s to expand its operations beyond Japan. Featured company Nissan Motor Co., Ltd. is a Tokyo- based automobile manufacturer, ranked No. 4 in the world in sales Reason for Nissan go International New customers - Internet growth worldwide presents opportunities to build large, loyal customer bases around the globe. Global branding - The Internet provides a powerful and relatively inexpensive mechanism for companies to communicate corporate messaging and branding programs Cost reduction - In the long run, it is cheaper for companies to implement a centralized globalization strategy rather than supporting many expensive individual efforts at the regional level. Market penetration – Nissan Motars pursue a foreign market share by allowing online transactions or building an online community in an international market. Competitive agility – Nissan motars aggressively pursue global expansion online in order to stay ahead of rivals. Ability to provide worldwide customer service - Customer service features such as product data sheets and technical FAQs offered in various languages help differentiate a Nissan as well as build loyalty and cut support costs. Key Challenges
Nissan’s lack of an organizational
structure to support digital globalization created many problems. Tension between the regional managers (who had created their own sites) and corporate led to internal politicking. By creating a single group dedicated to globalization, Nissan eased some of the tensions. Misguided Prioritizing Nissan’s initial rollout of its localized sites prioritized language rather than market—for example, it believed it could use France’s French language site for French-speaking Belgian and Swiss users. After discussing the issues with its dealers, Nissan realized it needed to consider many more details of local markets beyond just literal language translation, and it ended up “localizing” the Swiss and Belgium sites more appropriately. Best Practices
Some of the e-business globalization
best practices that Nissan Europe applied are: Centralized publishing: Nissan publishes its sites centrally, meaning that content is developed locally and then sent to headquarters for review and approval. Consistent global branding: Nissan maintains a cohesive online message and look and feel through a global digital branding strategy that is implemented locally. High-quality translation: Nissan supports twenty seven different languages for thirty-three countries. By translating into different variations of languages Back-end internationalization: One of the most critical aspects of Nissan’s globalization solution is that all information—all text and images, including the many details required by the Car Builder and Dealer Locator features—is database-driven THANKYOU
