By Cecep Budiman, MM

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BY CECEP BUDIMAN, MM

 INTANGIBLE  HIGH COST

 PERISHABLE  HIGH TECH

 HIGH RISK
HIGH RISK  MODA TERAMAN ??

 MAINTENANCE
- A / B / C CHECK, OVERHAUL
- PENGGANTIAN SPAREPART YG
SELALU ON TIME
 SDM
- PILOT, CABIN ATTENDANT, TEHNIK, FOO
- LICENCE
DIFFERENT A/C  DIFFERENT LICENCE
- RECURRENT
CHECK/TEST BERKALA, FAIL  GROUNDED
PERISHABLE

 BEDA DG PRODUK BIASA OR JASA LAIN,


DIMANA SUDAH TIDAK DAPAT DIJUAL LAGI
JIKA FLIGHT SUDAH TAKE-OFF
 NOSHOW TINGGI  A/L RUGI  LOSS
OPPORTUNITY
CAN’T ELIMINATE ONLY MINIMIZE, WITH
ACTION AS FOLLOW :
 GOOD PRE FLIGHT CHECK
 OVERBOOKING PLAN
 NOSHOW FEE
 WCHR (wheel chair)
 SPML (special meal)
VGML, CHML, MOML, DBML
 UM (unacompanied minor)
 PREFERENCE SEAT
NSST, AIST, WDST, LONG LEG
SPACE
 STRECTHER CASE
 Bukan Penyakit Menular
 Memperoleh MEDIF (medical certificated) dari
Airline Docter
 Adanya Rumahsakit Sponsor baik di ORIGIN
maupun di DESTINATION
 Min 1 escorter
 Surecharge 400 pct
 FLUKTUATIF
- cancel by time limit
- cancel by pax
 EASY ACCESS
 EASY CONFIRM
 MEMPERMUDAH PAX UTK
MEMPERSIAPKAN/MENGATUR RENCANA
PERJALANANNYA
 MEMBERIKAN KEYAKINAN PAX TTG KEPASTIAN
PEMBUKUANNYA  EASY CONFIRM
 MENCAPAI SEAT LOAD FACTOR DAN REVENUE YG
OPTIMAL
 MEMPERLANCAR DISTRIBUSI PENJUALAN
SEAT SOLD
SLF = X 100 %
SEAT AVAILABLE
 CHANGE A/C WZ BIGGER A/C
 ADD FREQUENCY/XTRA FLT
 SELL HIGHER FARE
 CRS/COMPUTER RESVN SYSTEM YG
DIPERGUNAKAN OLEH AIRLINES SPT ALTEA,
KRISCOM, SITA

 GDS/GLOBAL DISTRIBUTION SYSTEM YG


DIPERGUNAKAN OLEH TRAVEL AGENT SPT SABRE
(ASIA PASIFIC) GALILEO (EROPA)
AXESS N INFINI (JAPAN) APOLLO (USA)
SABRE (USA,EROPA,AUSTRALI)
TOPAZ (KOREA) SKY TRAVEL (CINA) AMADEUS
(EROPA)
PERBEDAAN CRS & GDS

GDS
CRS
 T/A
A/L
 SELLING/BOOKING
INVENTORY SYSTEM ONLY
 CORE
SUPPORTING
BUSINESS
UNIT
 OFFLINE
ONLINE (HANYA ADA DIKOTA DIMANA A/L TSB
 TERBANG)
BERBAGAI A/L
 EXCLUSIVE
 2 PNR A/L ITU SENDIRI
 1 PNR
SINGKATAN GDS

 1B ABACUS
 1A AMADEUS
 1G GALILEO
 AA SABRE
 1S WORLDSPAN
RM

RC

RR
RR GDS OA
+
TA APPS

PASSENGERS
 MENJAWAB SEMUA PERMINTAAN
RESERVASI DAN BILA DIKEHENDAKI DPT
MENERUSKAN PERMINTAAN TSB PD GDS /
OA
 MEMBUAT/MENYIMPAN RECORD DARI
SELURUH TRANSAKSI BAIK DARI HOST A/L
SENDIRI MAUPUN DARI GDS / OA
 PEMEGANG RESERVATION POLICY
 KOORDINATOR PEMBUKUAN GRUP
 WAKIL A/L DLM MENGADAKAN INTERLINE
RESVN AGREEMENT ( CODE SHARE/JTOP )
 MENGONTROL INVENTORY DLM RANGKA
PELAYANAN THD PAX DAN MENCAPAI SLF
DAN REVENUE YG OPTIMAL
CODE SHARE / JTOP

 OPERATING CARRIER

 MARKETING CARRIER
 1 GA 878 C9 D9 O5 Z3 Y9 U5 X9 /CGK 2 ICN 2330 0830+1E0/332
 2 KE:GA9962 Y1 B1 M2 K2 N2 Q2 /CGK 2 ICN 2205 0655+1E0/777
Code share / JTOP

 AN5NOVCGKLAX

 1 GA 852 C9 D2 O1 ZL Y9 U5 X9 /CGK 2
TPE 1 1415 2050 E0/738 B9 M9 K9 N9 Q9
T6 VL LL SL EL
 CI:GA9078 C4 D4 M9 K9 N9 Q9 T9 /TPE 2
LAX B 2350 1915 E0/744
 MELAYANI SELURUH PEMBUKUAN PAX DI
WILAYAHNYA
 MEMBERI INFORMASI MENGENAI HARGA,
RUTE, ALTERNATIF RUTE, DLL
 MEMBINA TRAVEL AGENT DI WILAYAHNYA
 MELAKUKAN PRE FLIGHT CHECK
jtop

2 GA 878 J9 C9 D7 O2 I3 ZL Y9 /CGK 3 ICN


2325 0830+1E0/333 EQT 7:05
U2 B9 M9 K9 N9 GL Q9 T9 V9 EL
3GA:KE5628 J9 C9 Y9 B9 /CGK 3 ICN
2325 0830+1E0/333 7:05
JENIS-JENIS PNR

 FIT ( For Individual Traveler )


utk max 9 pax
 GROUP ( min 10 pax )  C PNR
– SERIES / SR
– INCENTIVE / IG

FARE utk Group ini cenderung lebih murah


dibanding dg fare FIT
JENIS-JENIS PNR

Contoh group series :


JJK5XU<
1.C/26SR/SMAILINGTOUR/PTY<
1 GA 866 M 18AUG CGKBKK HK26 0945-6 1310-6 Y-M
2 GA 867 M 22AUG BKKCGK HK26 1410-3 1735-3 Y-M
contoh group incentive :
JJ8ATU<
1.C/36IG/STMTTRISAKTI/PTY
1 GA 824 V 10APR CGKSIN HK36 0755-2 1035-2 Y-V
2 ARUNK<
3 GA 817 V 13APR KULCGK HK36 1845-5 1950-5 Y-V
JENIS PAKET TOUR

 FULL BOARD
 FREE AND EASY
PERBEDAAN RR & CALL CENTRE
RR CALL CENTRE
1.OFFICE HOUR / 2 shift 24 HOUR

2.FIT / GROUP FIT ONLY


4.SDM SEDIKIT
5.SULIT DI HUB SANGAT GAMPANG
ADA DI TIAP KOTA DIMANA HANYA ADA 1 DI PUSAT
AIRLINE TERBANG
 BY PHONE
 CALL CENTRE
 BY INTERNET, LIVE RSVN SYSTEM
 GARUDA, ABACUS
 BY APPLICATIONS
 TRAVELOKA, PEGIPEGI
 TRAVEL AGENT
NOSHOW DUPLICATE
TRANSIT ITINERARY FLT DELAY
PAX RSVN

GOSHOW PRE FLIGHT FLT


STOP OVER LEG POSTPONED
PAX CHECK

MISCONX FIKTIF MIN CONX


PAX
U/G PAX SEGMEN
RSVN TIME

OFFLOAD DEPORTEE GROUP


FIRMING PORTION
PAX PAX SERIES
DOUBLE-
GROUP
SEGMEN GAP
INSENTIVE
RSVN
PASSENGER NAME RECORD
( PNR )

PREPARED BY
CECEP BUDIMAN
PNR MANDATORY

 P  PHONE / EMAIL
 R  RECEIVE
 I  ITINERARY
 N  NAME
 T  TIME LIMIT / TKT
NO
PNR MANDATORY

ITINERARY / segmen

GA200 Y 20OCT CGKJOG HK 1 0700 0800

FLT CLS DTE ROUTE STATUS TOTAL PAX

ETD ETA
PNR MANDATORY

NAME

- BUDIMAN / CECEP MR

FAMILY NAME FIRST NAME STATUS

DEST
PNR MANDATORY

TIME LIMIT

 TO SELECT POTENTIAL / REAL PAX

 TO AVOID NOSHOW PAX  PERISHABLE


PNR OPTIONAL

 REMARKS  FREE
 SPECIAL SERVICE REQUIREMENT (SSR)
NSST, FQTV, WCHR, VGML, STCR
 OTHER SERVICE INFORMATION (OSI)
 CHD, INF, VIP, TCP
SSR / OSI FUNCTION

AGAR PETUGAS GROUND HANDLING DI


A/P MENGETAHUI DAN MEMPERSIAPKAN
SEGALA SESUATUNYA TERKAIT DG RQST
/ INFO YG ADA DLM SSR/OSI TSB
AVBL STATUS

 9 >= 9
 1-8 = 1-8
 L = W/L
 C = CLOSED

SELLING QUOTA
CELL
 Rumus
TT = ETA – ETD
 Syarat
ETA/ETD dikonversikan ke dalam UTC
(Universal Time Coordinat)
GA 878 J9 C9 D7 O2 I3 ZL Y9 /CGK 3 ICN
2325 0830+1E0/333 EQT 7:05
U2 B9 M9 K9 N9 GL Q9 T9 V9 EL
 Rumus

FT = TT – GT
*GT  ground time / transit
 Syarat
ETA/ETD dikonversikan ke dalam UTC
(Universal Time Coordinat)
REVENUE MANAGEMENT CONCEPT

By CECEP BUDIMAN, MM
PHILOSOFY

How to manage the flight inventory


system to achieve high Seat Load
Factor (SLF) with optimum revenue
Tools of Revenue Management

 Overbooking Plan
 Sub-classes
 Waitlist Management
 Aircraft Rotation
OVERBOOKING PLAN

FACTORS
 Data  noshow percentage

 last minute cancel percentage


 Route Character (timing, market)
 Time interval to departure
OVERBOOKING PLAN

BACKGROUND
 Product character  PERISHABLE
 NOSHOW
 To avoid image  FULL BUT NOT
FULL
OVERBOOKING PLAN

FAILURE  OFFLOAD PAX


 Up Grade (if c cls avbl)
 DBC (Denied Boarding Compensation)
 Transfer to  other flight

 other airline
 next day
SUB-CLASSES

 Many class/price  many market


 To anticipate demand
(peak/shoulder/low season)
 Many restriction on lower fare, no
restriction on higher fare
WAITLIST MANAGEMENT

WAITLIST LEVEL
 Class
 Waitlist Priority

- PD  standard
- PC/PB  connecting pax
- PA  VIP/GFF
 REQUEST AND REPLY
 SALES AND REPORT
 FREE SALES
 ALLOTMENT
 UMUM DIGUNAKAN (MAYORITAS)
 AMAN
 JALUR KOMUNIKASI HARUS BAGUS
 MARKET/ROUTE
- HIGH DEMAND, SLF > 70PCT
- NARROW BODY A/C
- PEAK SEASON
 TIDAK BANYAK DIGUNAKAN
 BERESIKO
 MARKET/ROUTE
- SHOULDER DEMAND, SLF 50-80PCT
- NARROW BODY
- SHOULDER/LOW SEASON
 JARANG SEKALI DIGUNAKAN
 SANGAT BERESIKO
 MARKET/ROUTE
- VERY LOW DEMAND, SLF < 40PCT
- WIDE BODY
- LOW SEASON
 SYSTEM JATAH/ALOKASI
 KHUSUS MULTI LEG FLT
 TIDAK FLEKSIBEL, MISAL
ADA DEMAND TINGGI TAPI TIDAK DAPAT
TERAKOMODASI KRN MELEBIHI JATAH
 JARANG DIGUNAKAN
SELLING ACTION ADVISE STATUS
FACILITIES CODE CODE CODE

NN KK HK
UU HL

SS SS HK

FS FS HK
JKT RM GA
CITY CODE
FUNCTION/UNIT
A/L CODE

BACA ”INVENTORY HOLDER GA DI JKT”


TO TICKETING OFFICE
BO BRANCH OFFICE
SS SALES/MKTNG
KK STASION (A/P)
MM MAINTENANCE / TECHNIC
AA ACCOUNTING
RR LOCAL RSVN
CC CALL CENTRE
DM DISTRICK MANAGER
QD JKTRMGA
 JOGRRGA

........................................... ( FREE FORMAT )


........................................... ( FREE FORMAT )
........................................... ( FREE FORMAT )
 A = ATA/AIR TRANSPORT ASSOCIATION
OF AOF AMERICA
 I = IATA/INTERNATIONAL AIR
TRANTRANSPORT ASSOCIATION
 R = RESERVATION
 I = INTERLINE
 M = MESSAGE
 P = PROCEDURES
AIRIMP STANDARD
(REQUEST MESSAGE)

QD SINRMSQ ADDRESS
• PARRMAF COMMUNICATION
REFERENCE
RQR MESSAGE IDENTIFIER
PARAF G5T46D PRIMARY RECORD LOCATOR
SETIAWAN/MERYMRS NAME
ARRIVAL INFO
AF765Y20JULCDGSINHK1 SEGMEN
SQ840Y21JULSINDPSNN1
HTLSQ NN1 DPSIN21JUL OUT 25JUL AUXILIARY SVC/ IF
SGLB MODR HARDROCK APPLICABLE
SUPPLEMENTARY/ IF
SSR LSMLSQ NN1SINDPS 840Y21JUL- APPLICABLE
SETIAWAN/MERYMRS
AIRIMP STANDARD
(REPLY MESSAGE)

QD PARRMAF ADDRESS
• SINRMSQ COMMUNICATION REFERENCE
PRIMARY RECORD LOCATOR
PARAF G5T46D RECEIVING SYSTEM RECORD
SINSQ TY65UD LOCATOR
SETIAWAN/MERYMRS NAME
SEGMEN
SQ840Y21JULSINDPSKK1
HTLSQ KK1 DPSIN21JUL OUT 25JUL AUXILIARY SVC/ IF
SGLB MODR HARDROCK APPLICABLE
SSR LSMLSQ KK1SINDPS 840Y21JUL- SUPPLEMENTARY/ IF
APPLICABLE
SETIAWAN/MERYMRS
PNR
TY65UD
SETIAWAN/MERYMRS
AF765Y20JULCDGSINHK1
SQ840Y21JULSINDPSHK1
HTLSQ HK1 DPSIN21JUL OUT 25JUL
SGLB MODR HARROCK
SSR LSMLSQ HK1SINDPS 840Y21JUL-
SETIAWAN/MERYMRS
THANK YOU FOR YOUR
ATTENTION

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