Customer Service
Customer Service
Customer Service
Unit 5
Read the comments from people who
phoned customer service numbers
“They put you on hold and you can’t turn off their
awful music”
service prefer?
How do you
think companies
can improve
communication Read this text and answer these questions
with customers?
1. What are the advantages of multi-channel customer
Multi-channel service?
2. What problems can customers have?
customer service 3. What is the result of these problems for companies?
have a query – report a problem – get feedback –
Match the phrases in make a complaint – explain the issue – offer a
bold in the text to solution – Customer Support – response time –
definitions 1-9 (Page 33) customer loyalty
Definitions Definitions
1. Say you’re not happy with 6. A department that answers
something customer questions
2. Inform (a company) that 7. Ask customers what they think
something is wrong about your company
3. Give detailed information about 8. Suggest an answer to a problem
a problem
9. Ask for more information about
4. The time it takes to answer a something that isn’t clear
customer
5. The idea that customers will
always choose a company’s
products
Speaking practice
Ta l k a b o u t c u s t o m e r s e r v i c e i n y o u r o w n c o m p a n y o r a c o m p a n y y o u r e g u l a r l y b u y f r o m .
Which of these things does it do well?
Different
Dealing with queries Encouraging
communication
or complaints customer loyalty
channels
a discount
a replacement
a refund
a credit voucher
compensation
Listen to two people talking about
customer service. Did they have a Listen again and answer the
good or a bad experience? questions for each situation
Talk about a good and/or bad customer
experience you have had.
Language at work (Page 34)
Adjectives
Comparatives & superlatives Two or more-syllable adjectives
Irregulars
cheapest wider
most expensive
less detailed
better
as
Listening
Listen to some shoppers being interviewed in the street.
What reasons do they give for shopping in a physical
store?
better
as low quickest
most
easier
less
least
as reliable longer
Complete the shoppers’ answers with the correct form of the adjective
in brackets. Then listen again and check your answers (Page 35)
Talk about your preferences for 1-4 below. Give
Speaking examples and explain your reasons, using
comparative and superlative forms.
How to ‘soften’ a message
In what situations do you need to choose your words carefully
and ‘soften’ what you say?
…
Making and dealing with complaints
“
When making a complaint, never get angry.
Business
”
When dealing with a complaint, never say ‘it’s not
our fault’ or, even worse, ‘it’s your fault’.
communication
(Page 36)
Listen to four different conversations. Note down the problem and
solution in each
Listen again. In which conversation do you hear these sentences?
Work with a partner