Media and
Information Literacy
Responsible Use of Media and
Information and Evolution of Media
Module 1: Lesson 2
Darren A. Tenorio
Senior High school Instructor
Language Department
We praise and thank you dear God, for the blessings you have
FAITH PRAYER showered upon us.
Empower us that we may have the intelligence to be competent
and perform the best way we can;
The will for total commitment to truth, justice, freedom, peace and
unity among people and the environment;
And the heart to be compassionate and sensitive to the needs of
others, especially the poor.
This we ask in the name of Mary,
our mother and Jesus our Lord
Amen.
Mater Fidelium
Mater Fidelis
Ora pro nobis
ATTENDANCE
Darren A. Tenorio
Senior High school Instructor
Language Department
Review:
Provide a real-life scenario which shows
that you are a
media literate, an information literate, and
technology literate individual.
Media Then
The Medium is
the message
Marshall
information
evolutio
communicatio
questio
determinis
McLuhan(1962)
old vs.
Media
new
What has been communicated (message) has been
n
n
m
less important than the particular medium through
which people communicate
questio
determinis
n
m
old vs.
new Media
McLuhan(1962)
The Evolution of Traditional to New
evolutio
Media
n
information
communicatio
McLuhan(1962)
1.Which of the following is known as the acoustic
evolutio
era and senses of hearing, touch, taste, and smell were
information
communicatio
questio
determinis
far more strongly developed than the ability to visualize?
old vs.
Media
n
new
m
n
a. tribal age
b. literacy age
c. print age
d. electronic age
questio
determinis
n
m
old vs.
new
McLuhan(1962)
evolutio
Media
information
n
communicatio
The Evolution of Traditional to New
McLuhan(1962)
Media
evolutio
information
communicatio
questio
determinis
TRIBAL
old vs.
Media
n
AGE
new
n
m
Hearing
was
predominant
and most
valuable
sense of
reception.
Tribal age is also known as?
McLuhan(1962)
Did you know?
TRIBAL AGE
evolutio
information
is also known Acoustic era due to the facts
communicatio
questio
determinis
old vs.
Media
that the senses of hearing, touch, taste, and smell
n
new
m
n
were far more strongly developed than the ability to
visualize. With that, greater awareness of the
surrounding existence, and acoustic environment
also fosters more passion and spontaneity.
questio
determinis
n
m
old vs.
new
McLuhan(1962)
evolutio
Media
information
n
communicatio
The Evolution of Traditional
McLuhan(1962)
to New
Media
evolutio
people learned
information
communicatio
questio
determinis
using words
LITERACY
old vs.
Media
n
as they learn
new
n
m
AGE
Sense of
sight was Invention of
predominant the
Invention of
the alphabet
alphabet
What is the oldest alphabet?
McLuhan(1962)
Did you know?
PHOENICIAN ALPHABET
evolutio
The Phoenician alphabet, called by
information
communicatio
questio
determinis
old vs.
convention the Proto-Canaanite alphabet for
Media
n
new
n
m
inscriptions older than around 1050 BC, is
the oldest verified alphabet
questio
determinis
n
m
old vs.
new
McLuhan(1962)
evolutio
Media
information
n
communicatio
The Evolution of Traditional to New
McLuhan(1962)
Media
evolutio
Mass-
information
communicatio
questio
determinis
producing
old vs.
Media
PRINT
n
new
written texts
n
m
AGE
Printing Invention of
press the
was printing
invented
press
What is the oldest known printed book?
McLuhan(1962)
Did you know?
evolutio
The Diamond Sutra
information
communicatio
questio
The Diamond Sutra, a Buddhist
determinis
old vs.
Media
n
book from Dunhuang, China from
new
n
m
around 868 A.D. during the Tang
Dynasty, is said to be the oldest
known printed book.
questio
determinis
n
m
old vs.
new
McLuhan(1962)
evolutio
Media
information
n
communicatio
The Evolution of Traditional to New
Media
McLuhan(1962)
McLuhan’s
idea of
“global
evolutio
information
village”
communicatio
questio
determinis
old vs.
Media
n
new
n
m
ELECTRONIC
AGE Telephone,
Age of television,
sound and mobile phone,
tactile
sense of
reception.
Who invented the telephone?
McLuhan(1962)
Did you know?
evolutio
Alexander Graham Bell
information
communicatio
questio
determinis
old vs.
is best known for his invention of
Media
n
new
n
m
the telephone, revolutionized
communication as we know it. His
interest in sound technology was
deep-rooted and personal, as
both his wife and mother were
deaf.
The Evolution of Traditional to New
McLuhan(1962)
Media
Everything relied
heavily in the use of
evolutio
computers to run
information
communicatio
questio
determinis
major industries
old vs.
Media
INFORMATION
n
new
n
m
AGE
New era of media
experience in the Information was
21st century utilized based on
Digital or new
media age
personal needs
and motivations
The Evolution of Traditional to New
McLuhan(1962)
Media
evolutio
information
communicatio
determinis
questio
old vs.
Media
INFRASTRUCTUR
n
new
m
E AGE
n
Digital
technology and
Internet became
pervasive
INTERNET
The Evolution of Traditional to New Media
McLuhan(1962)
evolutio
questio
determinis
old vs.
new
n
m
TRIBAL LITERA PRINT ELECTR INFORMAT INFRASTRUCT
AGE CY AGE AGE ONIC ION AGE URE AGE
AGE
New era of Digital
Hearing was Sense of Age of media technology
predominant sight was Printing sound and experience in
and most and Internet
valuable sense
predominant press was tactile the 21st became
Invention of invented sense of century
of reception. pervasive
the alphabet reception. Digital or new
media age
McLuhan(1962) tribal
literacy
Well it goes like this,
evolutio
how effective is print
determinis
questio
old vs.
n
the media electronic
new
m
n
in every age?
information
infrastructu
re
Traditional vs. New Media
One-directional
Media experience
is limited and the
TRADITIONAL 01
sense receptors
informatio
evolutio
Old vs. New
communicatio
questio
determinis
used are very
Media
specific
n
n
n
m
Experience is more
interactive
NEW
Audiences are more
02
involved and are
able to send
feedback
simultaneously
questio
determinis
n
m
Traditional vs. New Media
Old vs. New
evolutio
Media
n
informatio
communicatio
n
questio
n
technology?
or is it us who shape
Does technology shape us
determinis
m
old vs.
new
evolutio
Media
n
information
communicatio
Technological Cultural Determinism
Determinism (Winston,1986)
• Society is driven by Culture and society shapes
technology
changes in media and • Society is still in
technology control of technology
• Society adapts to • Innovations over time do not
information
evolutio
communicatio
questio
advances in technology
determinis
dictate how it must
old vs.
Media
adapt and function in
new
Changing cultural, political, and
n
n
m
even historical aspects relation to technologies
TECHNOLOGY SHAPES SOCIETY SHAPES
SOCIETY TECHNOLOGY
question
determinis
?
m
old vs. new
evolutio
Media
n
information
communicatio
Responsible
Social Media
User
Infographics
Classification Social Media
related modus?
any Internet/media
Were you a victim of
Risk of Social
What are the consequences/risks of
irresponsible use of media and information?
Classification Social Media
Risk of Social
Infographics
Social Media
Responsible
Abusive and Addictive Cyberbullying
User
use
Access to Violation of intellectual
inappropriate content property
Consequences of irresponsible use of media and
information
Classification Social Media
Risk of Social
Infographics
Social Media
Responsible
Economic risk and/or Technical and/or
User
fraud risk malware
Grooming and Sexual Threats to privacy
Harassment
Are you a responsible social media
1. I do acknowledge and respect that user?
6. I do not use social media to
different people have their own beliefs
and thoughts online, and I must respect complain and to vent my frustrations
them.
7. I do not tolerate cyberbullying and I
2. I understand that minors require
report harmful posts as I inform the
special care and support in the use of
higher authorities regarding such
social media.
Responsible
issues.
8. I participate in online discussions
3. I secure my personal details to responsibly and avoid creating
protect my privacy online. confusions and conflicts.
4. I am careful with my social media 9. I am part of positive content creators
activities because it may leave digital wherein I produce useful content.
footprints.
5. I always use my common sense and 10.I protect my image online and I make
post relevant and appropriate information sure that I am aware of all my posts.
online.
Thank you for listening ☺
Responsible
Social Media
User
Infographics
Classification Social Media
Risk of Social
Online References
https://www.google.com/url?sa=i&url=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.wearetheliving.com%2Fescapi
ng-seduction-social=media%2F&psig=AOvVaw1FR8O90uhllm7AYgITw0F9&ust=160059902
3436000&source=images&cd=vfe&ved=0CAMQjB1qFwoTCJivz6iG9esCFQAAAAAdAAAAA
BAt
https://www.slideshare.net/profesorjulioperez/guideline-about-responsible-use-of-social-netw
orks
https://whatisdigitalmarketing.wordpress.com/2013/05/27/classification-of-social-media/
https://www.slideshare.net/WoManila/social-media-philippines-2015
