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Principles of Design

The document outlines the key principles of design - proportion, balance, emphasis, rhythm, harmony, dominance, and contrast. It defines each principle and provides examples to illustrate how they can be applied when designing fashion items. Specifically, it discusses how proportion relates the size of elements, balance distributes visual weight, emphasis creates focal points, and rhythm establishes movement or repetition of elements in a design. Harmony combines unity and variety, dominance creates a visual hierarchy, and contrast emphasizes differences. Understanding and applying these principles affects the structural organization and expressive message of a design.

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2K views25 pages

Principles of Design

The document outlines the key principles of design - proportion, balance, emphasis, rhythm, harmony, dominance, and contrast. It defines each principle and provides examples to illustrate how they can be applied when designing fashion items. Specifically, it discusses how proportion relates the size of elements, balance distributes visual weight, emphasis creates focal points, and rhythm establishes movement or repetition of elements in a design. Harmony combines unity and variety, dominance creates a visual hierarchy, and contrast emphasizes differences. Understanding and applying these principles affects the structural organization and expressive message of a design.

Uploaded by

arti singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Principles of Design

Fashion Strategies
What is Principle of Design?
• The Principles are concept use to
organize or arrange the structural
elements of design.
• The way in which these principles are
applied, affects the expressive content,
or the message of the work.
Outline
• Proportion • Contrast
• Balance • Dominance
• Emphasis
• Rhythm
• Harmony
Proportion
• Proportion is the
relationship
between objects,
or parts, of a
whole design.
• Good proportion
is very pleasing
to the eye.
Proportion
• Elements seem to be an appropriate
size for the space they fill.
Proportion

• The ratio of one part


to the whole.
• Things just look right.
Proportion

• The ratio of one part


to the whole.
• Things just look right.
Balance
Balance is the distribution of the
visual weight of objects, colors,
texture, and space. If the design was
a scale, these elements should be
balanced to make a design feel
stable.
Symmetrical or Formal Balance

• The elements used on


one side of the design
are similar to those on
the other side
• One side is a mirror
image of the other
side.
Informal or Asymmetrical
Balance
• Objects on each side
of the central
dividing line are
different.
• The sides are
different but still
look balanced.
Radial Balance
• The elements are
arranged around a
central point and may
be similar.
• Embellishments, prints
and construction can
create a radical effect on
the garment.
• Parts radiate from center
in all direction.
Emphasis

• Emphasis creates a
center of interest
• Also referred to as a
Focal Point
Rhythm
• It is the movement of elements from one
part of the design to the other.
• Ruffles, pleats, scallops, etc should flow
uniformly, which gives pleasing effect to
the garment.
Rhythm- Repetition
When a design element is repeated.
Rhythm- Opposition
• When lines meet to
form a right angle
• Checks and plaids
• Square necklines
• Square pockets
Rhythm-Gradation

Light Thin to
to Thick
Dark

Small to
Large
Rhythm- Radiation
Lines flow out from a single point.
Rhythm- Transition
• Curved lines carry the
eye.
• Leads the eye in a
gentle, continuous,
visual flow from one
area to another or
object to another.
Harmony
• Harmony is achieved
when Unity and
Variety are effectively
combined.
• The pictorial elements
of the same type that
go together.
Harmony- Unity

• The design is seen as


“whole”.
• Unity can be achieved
through matching and
coordinating
Harmony- Variety

• Variety can relieve


monotony by giving
the eye a number of
different details to
look at.
Harmony

• Is it harmony?
• What do you think?
Dominance
• Dominance through
emphasis of one or more
particular elements creates
a focal point in your
design.
• Dominance creates a
visual hierarchy in your
design. A hierarchy is by
default a series of
different levels of
dominance.
Contrast
• It use to emphasize, to
provide variety and
interest, or to create the
certain feeling in the
work.
• Equal amount of two
contrasting colors do not
rectify anything other than
dividing line, here one
stands brighter than other.
Conclusion

As you can see the Principles of Design


overlap some but through practice and
exposure you will see these principles come to
life all around you.

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