Media and
Information Literacy
HOW COMMUNICATION IS INFLUENCED BY MEDIA AND INFORMATION
• Communication is one of the most
significant aspects in life of all living
organisms, especially
human beings.
• Do you always watch films?
• Do you listen to the radio
everyday?
• Do you send text messages
to your friends or anyone
using your smartphones or
What is a mobile applications (also
Media? known as “apps”)?
• Do you read newspapers
online?
• If your answer is “yes,” then
you have already
experienced using various
forms of media
•Media helps us in spreading
information in different forms and
devices.
•Media also assist in improving
the way we communicate with
Defining
other people, especially those
who are very far away from us.
•But the most important thing to
“Media”
remember is how that message is
crafted into information which is
carried and disseminated through
the media.
• Will the information be read or
heard properly by the receiver?
•Will the essence of the message
be understood clearly?
•Information and communication
goes hand in hand with media,
because these concepts are at
the core of what media actually
is.
Defining •The dictionary defines “media”
as “the means of communication,
as radio and television,
“Media”
newspapers and magazines, that
reach or influence people widely.”
•It is also important to note that
media is actually the plural form
of “medium,” the meaning of
which also reflects the
importance of the information and
communication process.
The Communication Process
•The Shannon-Weaver Model of Communication is the simplest and
maybe the oldest form of communication, it shows a straight through
type of communication process.
•This means that we follow a straight line of sending a message.
•In our example the, the sender (S) is you, the one who had an idea to
share or the source of information.
•From the source, the message (M) is relayed as a piece of information.
• You use your smartphone as your channels (C) to share the message.
The channel is the media that helps you reach your intended audience.
•The audience—the people who read, listened, reacted or shared your
information—is the receiver (R).
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