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Quarter 1 - Module 1 The Influence of Media and Information To Communication

This document discusses communication and the influence of media and information on the communication process. It defines communication as the transfer of information from one person or group to another, and outlines the key components of the communication process: the speaker, message, channel, receiver, feedback, environment, and context. It notes that media and information technology play an important role in connecting people globally but can also spread misinformation and be abused. The document prompts the reader to identify the media tools they use and what they have learned.

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Dee Cyree Rusia
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Download as PPTX, PDF, TXT or read online on Scribd
785 views

Quarter 1 - Module 1 The Influence of Media and Information To Communication

This document discusses communication and the influence of media and information on the communication process. It defines communication as the transfer of information from one person or group to another, and outlines the key components of the communication process: the speaker, message, channel, receiver, feedback, environment, and context. It notes that media and information technology play an important role in connecting people globally but can also spread misinformation and be abused. The document prompts the reader to identify the media tools they use and what they have learned.

Uploaded by

Dee Cyree Rusia
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MEDIA AND

INFORMATION
LITERACY
QUARTER 1 - MODULE 1
THE INFLUENCE OF MEDIA
AND INFORMATION TO
COMMUNICATION
WHAT IS COMMUNICATION?

-COMMUNICATION IS SIMPLY THE ACT OF TRANSFERRING


INFORMATION FROM ONE PLACE, PERSON OR GROUP TO
ANOTHER (SKILLSYOUNEED, 2020)
-IT IS A PROCESS OF SENDING AND RECEIVING MESSAGES
THROUGH VERBAL OR NONVERBAL MEANS, INCLUDING
SPEECH, OR ORAL COMMUNICATION.
THE COMMUNICATION PROCESS
SPEAKER

• THE SOURCE WHO IMAGINES, CREATES, AND


SENDS THE MESSAGE.
• IN A PUBLIC SPEAKING SITUATION, THE SOURCE IS
THE PERSON GIVING THE SPEECH.
MESSAGE

• THE MESSAGE IS THE STIMULUS OR MEANING


PRODUCED BY THE SOURCE FOR THE RECEIVER
OR AUDIENCE.
CHANNEL

• THE CHANNEL IS THE WAY IN WHICH A MESSAGE


OR MESSAGES TRAVEL BETWEEN SOURCE AND
RECEIVER.
EXAMPLES:
LETTERS, TELEPHONE CALLS, TEXT MESSAGES,
EMAIL, SOCIAL MEDIA SUCH AS FACEBOOK AND
TWITTER, TV, BROCHURES AND A LOT MORE.
RECEIVER
• THE RECEIVER RECEIVES THE MESSAGE FROM
THE SOURCE, ANALYZING AND INTERPRETING THE
MESSAGE IN WAYS BOTH INTENDED AND
UNINTENDED BY THE SOURCE.
• IN ORDER TO RECEIVE A MESSAGE, HE OR SHE
LISTENS, SEES, TOUCHES, SMELLS, AND/OR TASTES
TO RECEIVE A MESSAGE.
• THE PROCESS OF TURNING COMMUNICATION
FEEDBACK
• WHEN THE RECEIVER RESPONDS TO THE SOURCE,
INTENTIONALLY OR UNINTENTIONALLY, HE/SHE IS
GIVING FEEDBACK.
• FEEDBACK IS COMPOSED OF MESSAGES THE
RECEIVER SENDS BACK TO THE SOURCE.
• VERBAL OR NONVERBAL, ALL THESE FEEDBACK
SIGNALS ALLOW THE SOURCE TO SEE HOW WELL,
HOW ACCURATELY OR POORLY THE MESSAGE WAS
RECEIVED.
ENVIRONMENT

• THE ENVIRONMENT IS THE ATMOSPHERE, PHYSICAL OR


PHYSIOLOGICAL, WHERE INDIVIDUAL SENDS OR
RECEIVES MESSAGES. THIS CAN INCLUDE TABLES,
CHAIRS, LIGHTING, SOUND EQUIPMENT THAT ARE IN THE
ROOM.
• THE ROOM ITSELF IS AN EXAMPLE OF AN ENVIRONMENT.
CONTEXT

• THE CONTEXT OF THE COMMUNICATION


INTERACTION INVOLVES THE SETTING, SCENE,
AND EXPECTATIONS OF THE INDIVIDUALS
INVOLVED.
INTERFERENCE/NOISE
• THIS IS ANYTHING THAT BLOCKS OR CHANGES THE
SOURCE’S INTENDED MEANING OF THE MESSAGE.
• NOT ALL NOISE IS BAD, BUT NOISE INTERFERES
WITH THE COMMUNICATION PROCESS.
- FOR EXAMPLE: YOUR CELLPHONE RINGTONE MAY
BE A WELCOME NOISE TO YOU, BUT IT MAY
INTERRUPT THE COMMUNICATION PROCESS IN
CLASS AND BOTHER YOUR CLASSMATES.
MEDIA AND INFORMATION INFLUENCE TO
COMMUNICATION
• MEDIA AND INFORMATION TECHNOLOGY PLAY A
VITAL ROLE IN GLOBALIZATION. THROUGH THESE,
WE BECOME CONNECTED TO DIFFERENT PEOPLE
AROUND THE WORLD.
• MEDIA, PARTICULARLY SOCIAL MEDIA PROVIDES
GREAT WAYS TO CONNECT, TO INTERACT, AND TO
COMMUNICATE WITH FRIENDS AND FAMILY WHILE
LIVING SEPARATELY.
WHILE MEDIA CAN BE A GOOD CHANNEL FOR
COMMUNICATION AND A GOOD SOURCE OF
INFORMATION, THEY ALSO POSE SOME
THREATS TO USERS
• MEDIA BECOMES A SOURCE OF MISINFORMATION AND
FAKE NEWS.
• IT IS ABUSED BY MANY. EVERYBODY PUBLISHES
WHATEVER THEY WANT AND UNMINDFUL OF THE
CONSEQUENCES OF THEIR POSTS.
• WHAT IS POSTED ON MEDIA MAY CAUSE
DISSATISFACTION WITH BODY IMAGE, CREATES
ADDICTION, PROMOTE IDENTITY STEALING AND CAN
THE MEDIA GADGETS I USE

• WHAT MEDIA AND INFORMATION GADGETS OR TOOLS DO


YOU USE TO CONNECT WITH PEOPLE?
• WHAT MEDIA AND INFORMATION GADGETS OR TOOLS DO
YOU USE TO GET INFORMATION AND KNOWLEDGE?
• WHAT MEDIA AND INFORMATION GADGETS OR TOOLS DO
YOU USE TO SHARE INFORMATION AND KNOWLEDGE?
WHAT I HAVE LEARNED
ACTIVITY: COMPLETE ME!
1. COMMUNICATION IS ____________________________
2. COMMUNICATION IS A PROCESS BECAUSE ______________________________
3. THE POSITIVE INFLUENCES OF MEDIA AND INFORMATION TO
COMMUNICATION ARE ______________________________________________
4. THE NEGATIVE INFLUENCES OF MEDIA AND INFORMATION TO
COMMUNICATION ARE ______________________________________________
CONTENT REFERENCE:
ADAPTED FROM DEPED MEDIA AND
INFORMATION LITERACY SENIOR HIGH
SCHOOL ALTERNATIVE DELIVERY MODE

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