Cruelty Free - Vegan.

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Cruelty-Free & Vegan Beauty

01 03

What's cruelty free? Parent companies

02

What's vegan beauty?


Cruelty-Free
01 Beauty
The definition of "cruelty-free" might seem like it's
subjective, but it's actually cut and dry when it comes
to cosmetics. Simply put, it refers to the lack of
animal testing. Cruelty-free differs from vegan, which
means that no animal-derived products are used in the
formulations.
What Does Cruelty-Free Mean?

When it comes to beauty and personal care, a "cruelty-free"


brand is a brand that does not test its products on animals. A
brand that is truly cruelty-free does not perform any animal
testing on products or ingredients at any point during the
making of their products. They also ensure that their suppliers
don't test on animals, and no third-parties test on animals on
their behalf. The brand also may not test on animals where
required by law, and as such, cannot be sold in stores in
mainland China.
How to know if it's cruelty free?

• Does your company test its finished products on animals?


• Does your company test any of its ingredients on animals?
• Does your company ask or hire a third party to test your
products or ingredients on animals on your behalf?
• Does your company’s ingredient suppliers test on
animals? If not, how do you verify or ensure that they
don’t?
• Does your company allow its products or ingredients to be
tested on animals when required by law?
• Does your company sell in countries that require animal
tests, like mainland China?
02
Vegan Beauty
What is vegan beauty?
Whether you’re vegan or you know someone who eats a vegan diet, you
may already be familiar with what it’s about and its absence of animal
products and by-products, including meat, seafood, dairy, and eggs, but
have you heard of vegan beauty products?

And you may be wondering… are there actually animal ingredients used in


our makeup, skincare, bath, and body care products today?

Disturbingly, animal-derived ingredients and by-products like crushed up


bugs, fat from slaughtered animals, and ground-up horns and claws, are still
commonly used and found in our everyday beauty products.
Vegan Beauty Basics

“Vegan,” “Vegan-Friendly,” and “100% Vegan” cosmetics are defined as beauty


products that do not contain animal ingredients, animal by-products, or any other
animal-derived ingredients, including beeswax and honey.

All of these mean the same thing. The product doesn’t contain animal-derived
ingredients or by-products. But sometimes, companies may be referring to a
product that is Vegan vs. the entire brand is vegan.
What animal ingredients are commonly used?
Animal ingredients commonly used in beauty products include carmine, lanolin, keratin,
collagen, elastin, animal-derived glycerin and stearic acid, tallow, pearl, silk, milk-derivatives,
snail slime, and more.

What’s the difference between cosmetics that are ‘Vegan’ vs. ‘Vegetarian’?
Vegetarian beauty products don’t contain ingredients that were part of an animal. Still, they
may contain ingredients made by an animal such as honey, beeswax, egg whites (albumen),
milk substance, etc.

Whereas vegan cosmetics do not contain anything that came from or was produced by living
or killed animals.
03 Parent Companies
Did you know some cruelty-free brands are owned by a parent company
that tests on animals?

These corporations admit to allowing their products, ingredients,


or formulations to be tested on animals and they also own other
brands that test on animals.

So when these parent companies acquire a cruelty-free brand,


that brand’s cruelty-free status is called into question on whether
they’ll remain cruelty-free or if the parent company will
influence them to no longer be cruelty-free.

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