The Network Society: by Manuel Castell
The Network Society: by Manuel Castell
The Network Society: by Manuel Castell
By Manuel Castell
What is network society?
• The definition of a network society given by the foremost theorist of the concept,
Manuel Castells (2004 p. 3) is that it is 'a society whose social structure is made
up of networks powered by micro-electronics-based information and
communications technologies.
• As Castells shows in his book, historically, there have always been social
networks: the key factor that distinguishes the network society is that the use of
ICTs helps to create and sustain far-flung networks in which new kinds of social
relationships are created.
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• This is because connectivity and access to networks are essential to the power of some social
groups to impose their values and goals on society-at-large and of others to resist their domination.
• In the network society, one of the most important impacts of globalization is the way it enables us
to create economic, social and political relationships that are less and less bounded by where we
are located at any given time - or in other words, by our spatial location. In traditional societies,
different social relations, customs, and culture exist in separate spaces and individuals have to
conform to most powerful expectations and rules - for example, in families, villages, towns, cities,
and nation states. In the globalizing society, these spaces lose their power to constrain individuals:
people can communicate without personal contact via the global net of mass media, phone, fax
and computers and are less and less linked by a common history and shared face-to-face
relationships. At the same time, pre-existing traditions cannot avoid contact with, or being
influenced by, distant values and forms of knowledge.
How we interpret this change in the social significance of location depends on how we interpret 'communication‘ :
• If communication is seen as a 'one-way' street, rather like a vaccination of new information into
passive recipients who absorb novel information and ideas uncritically, then individuals and local
communities can be disempowered by the communication of external knowledge and culture.
• If communication is seen as a process in which new information is actively interpreted and used
selectively by the recipients who take an active role in shaping the meaning of the information,
then individuals and local communities can be empowered by the inflow of new ideas. The
possibility of developing innovative forms of communication and knowledge sharing is
empowering.
• This distinction between passive versus empowering communication is a central one for
understanding how ICTs are used for development. Many critics of globalization view it as an
invasive force for cultural homogenization promoting an inflow of information and knowledge that
is becoming more uniform and standardized, due to powerful technological, commercial and
cultural influences originating from centers of power and influence defining what constitutes
information and knowledge and how it is shared.
• A contrary view of the effects of globalizing electronic communication is that although information
and knowledge from major centers of power have an extraordinary level of predominance,
communication is a two-way process: inflowing information is not just taken in uncritically; it is
subject to local interpretation and innovative applications.
• These two ideas are not mutually exclusive: it is not a question of one or the other. One of the
most important forces for change and development in the network society is the tension between
the efforts of some networks to impose their values and goals and the efforts of others to resist
their domination.