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    Qualcomm Case Study

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    Qualcomm is an American wireless technology company founded in 1985 in San Diego. It pioneered CDMA digital wireless technology and is now the world's largest fabless semiconductor company and largest provider of wireless chipsets and technologies. Some key events in Qualcomm's history include adopting CDMA in South Korea in 1993, Sprint adopting CDMA in 1995, and Qualcomm shipping its one billionth CDMA chip in 2003. The company transformed its business to compete directly with peers by relying on its intellectual property and investments in R&D.

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    Qualcomm Case Study

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    bonirod16
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    Qualcomm is an American wireless technology company founded in 1985 in San Diego. It pioneered CDMA digital wireless technology and is now the world's largest fabless semiconductor company and largest provider of wireless chipsets and technologies. Some key events in Qualcomm's history include adopting CDMA in South Korea in 1993, Sprint adopting CDMA in 1995, and Qualcomm shipping its one billionth CDMA chip in 2003. The company transformed its business to compete directly with peers by relying on its intellectual property and investments in R&D.

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    Qualcomm is an American wireless technology company founded in 1985 in San Diego. It pioneered CDMA digital wireless technology and is now the world's largest fabless semiconductor company and largest provider of wireless chipsets and technologies. Some key events in Qualcomm's history include adopting CDMA in South Korea in 1993, Sprint adopting CDMA in 1995, and Qualcomm shipping its one billionth CDMA chip in 2003. The company transformed its business to compete directly with peers by relying on its intellectual property and investments in R&D.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    122 views17 pages

    Qualcomm Case Study

    Uploaded by

    bonirod16
    Qualcomm is an American wireless technology company founded in 1985 in San Diego. It pioneered CDMA digital wireless technology and is now the world's largest fabless semiconductor company and largest provider of wireless chipsets and technologies. Some key events in Qualcomm's history include adopting CDMA in South Korea in 1993, Sprint adopting CDMA in 1995, and Qualcomm shipping its one billionth CDMA chip in 2003. The company transformed its business to compete directly with peers by relying on its intellectual property and investments in R&D.

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    Download as pptx, pdf, or txt
    of 17
    At a glance
    Powered by AI
    Qualcomm is an American wireless technology company founded in 1985 that is a pioneer in CDMA technology. It is the world's largest fabless chipmaker and provider of wireless technology.

    Some of Qualcomm's major products and services include OmniTRACS satellite locating and messaging service, CDMA cellular technology including CDMAone, CDMA2000 and LTE standards, and BREW applications platform.

    Some prominent founders and leaders of Qualcomm include Irwin Jacobs, Andrew Viterbi, Klein Gilhousen, William Lee and Allen Salmasi.

    Qualcomm Case Study

    Introduction
    Qualcomm – American wireless Telecommunications R&D company
    based in San Diego, California.
    Founded in 1985.
    Named the world's #1 most admired company since 2002 by Fortune
    magazine.
    First products and services included the OmniTRACS satellite locating
    and messaging service.
    1990 - Began the design of the first CDMA-based cellular base station.
    1992 - Began to manufacture CDMA cell phones, base stations, and
    chips.
    Inventor of CDMAone (IS-95), CDMA 2000, and CDMA 1xEV-DO and
    LTE standards.
    World's largest fabless semiconductor producer and the largest provider
    of wireless chipset and software technology.
    Global company with offices in different countries of the world.
    Eminent Personalities
    Dr. Irwin Mark Jacobs – Founded Linkabit in 1968 and went on
    to become the founder and CEO of Qualcomm.
    Dr. Andrew Viterbi – Cofounded Linkabit and Qualcomm with
    Irwin Jacobs and is well known for his decoding algorithm, the
    Viterbi Decoder.
    Klein Gilhousen – Qualcomm Cofounder and is credited with
    developing fundamental technology used in CDMA mobile
    communication.
    William C.Y. Lee – Assisted Qualcomm in development and
    deployment of CDMA technology in commercial cellular
    networks.
    Allen Salmasi – Founded Omninet Corp. which merged with
    Qualcomm in 1988. Conceptualized Qualcomm’s OmniTRACS
    product.
    The Journey
    “QUALCOMM Incorporated (Nasdaq: QCOM),
    pioneer and world leader of Code Division
    Multiple Access(CDMA) digital wireless
    technology..”
    September 1988 - Cellular Telecommunications
    Industry Association (CTIA) publishes a set of
    User Performance Requirements (UPR).
    February 1989 – Regular visits to cellular
    operators to promote CDMA.
    Funding from Pacific Telesis (PacTel Cellular,
    later Airtouch Cellular and now Verizon Wireless).
    Benefits for Network Operators
    Enhanced and flexible capacity.
    Better security.
    Full Frequency Reuse.
    Easy transition from analog.
    Reduced number of towers.
    Benefits for End Users
    Better voice quality.
    Enhanced privacy.
    Better connection quality.
    Longer battery life.
    Selling the Invisible
    Qualcomm was selling a promise to
    prospective companies.
    Cash Crunch.
    IPO on December 16,1991.
    Image Building among customers.
    CDMA was made an alternative industry
    standard, IS-95 in 1993.
    Confidentiality in License Agreements
    Details in the design, engineering and
    operations of CDMA systems not commonly
    known outside the company.
    Confidentiality – A key aspect of all licensing
    agreements covering intellectual property.
    May 2003 – Texas Instruments executives
    publicly stated their agreement with Qualcomm.
    Court ruled in favor of Qualcomm.
    Qualcomm dropped the suit rather than
    divulging important details of the contract.
    Litigation
    Ericsson and InterDigital challenged Qualcomm
    on its monopoly on CDMA’s cellular
    implementation.
    InterDigital filed a lawsuit against Qualcomm and
    OKI for infringing on some of its CDMA and
    TDMA intellectual property that was protected
    under patents.
    Qualcomm’s legal team consisted only of one
    person before the litigations but now it maintains a
    team of legal experts.
    Spends millions of dollars on litigations.
    Emerging Markets
    20 million CDMA subscribers in China.
    India introduced the New Telecom Policy in
    1999 benefitting.
    Invested $200 million in Reliance Infocomm.
    Reliance started CDMA services in May 2003.
    Also making inroads in other emerging markets
    such as Russia and Latin America.
    Also hoping to break into the European market.
    Key events
    1993

     South Korea adopts CDMA as a platform for the nation’s wireless
    service.
     1994
     Successful completion of field tests for CDMA in China.
     1995
     Sprint adopts CDMA technology for its PCS network.
     First commercial launch of CDMA network in Hong Kong.
     1996
     Telecommunications Act of 1996 to deregulate telecommunications and
    spur competition.
     PrimeCo (now Verizon Wireless) launches CdmaOne in 15 US markets.
     1997
     $18 million for naming rights of San Diego's Qualcomm stadium until
    2017.
    Contd..
    1998
     7.8 million CDMA users worldwide, 3.7% market share.
     TIA endorses CDMA2000 as the 3G solution for the ITU.
    1999
     Qualcomm sells its phone manufacturing capabilities to
    Kyocera.
    2000

    - Acquires SnapTrack, a developer of GPS technology for $


    1 billion in stock.
    2001

    - Qualcomm introduces BREW applications platform.


    Contd..
    2003
     Qualcomm ships its one billionth CDMA chip.
    2004
     12% royalty income coming from W-CDMA
    products.
     Verizon Wireless launches nationwide CDMA
    1xEV-DO network in US.
     CDMA surpasses 200 million users
    worldwide.
    Transforming the business
    Compete more head-to-head with peers based on
    features and value of its products.
    Relying on its superior intellectual property and
    huge investments in R&D.
    Secured the necessary talent and rights to include
    GSM and other protocols in its CDMA products.
    Permeate the market beyond its traditional
    CDMA lines.
    Ability to adapt to the new environment and
    effectively court new customers.
    “ Entire industries can start from a simple
    idea-a drawing scribbled on a napkin, or
    a hobby that unexpectedly grows into a
    full-time endeavor.”
    References
    The Qualcomm Equation: How a
    Fledgling Telecom Company Forged a
    New Path to Big Profits and Market.
    www. qualcomm.com
    www.reuters.com
    www.quicinc.com
    Thank You

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